Making your Presence Felt with Signage!

A good business strategy will always involve signage in the branding of your business, it is the most important part of customer outreach. It is impossible to gauge the popularity and success of your business unless the consumers who might target are aware of what you offer. The purpose of business signage is to instantly and effectively communicate the professionalism, the function, and the overall presence of your business. Business signage will convey to people who you are, where you are and what you do, so it should always be your first step, no matter what. Even if you provide the very best products in your industry, that doesn’t mean that your business will succeed and that you will be able to convert, or that your products will take off. In order to for people to use your products or services, and for all your hard work to pay off, people have to be aware that they exist. Before the complexities of marketing, advertising, PR, and web marketing take over, there is the very simple and effective method of signage in your local area. Having a two-pronged strategy will enrich your marketing campaign, and each strategy will reinforce the other. By employing a strategy that covers local signage and online marketing, you raise your chances of reaching the maximum amount of consumers.

Portable signage is a particularly cost effective tool for brand awareness, just make sure that you have had all of your signage plans approved by your local council first, wherever your council may be. This is really important, because remember, you are interacting with the public when you use signage, that is the whole point after all. But anything that intrudes into public life has to be regulated and approved, that is the nature of democratic governments. Take advantage of this and discuss ways that your business could enrich your local area with the council. Turning your signage into public artwork is a great way of doing this. The more you get your community involved with your business, the more that will be likely to use your business, so it’s a win win really. If you offer something back to the community in your area, they will look favourably on your presence. The very best signage, signage that is beautiful as well as useful, becomes a valued part of its local area. The Coca Cola sign in Sydney, in Kings Cross is a perfect example of this. It is now a landmark and a way that people orient themselves in the area. In this sense, signage serves the very same perfect as architecture and infrastructure; to to enrich the area and to give residents what they need.

Featured Image: Creative Commons – Attribution by Marcin Wichary

Article by Belinda Darling

Belinda Darling is a branding and marketing expert based in Melbourne, Australia. She specialises in small to medium sized business embarking on marketing and PR campaigns, and also performs small business consulting. Belinda advises all her clients to use Footscray Signage for their local business needs.

Article publié pour la première fois le 17/05/2013

9 Graphic Design and Digital Photography Tips you need to know2

9 Graphic Design and Digital Photography Tips you need to know

Here are my top tips for photographers and graphic designers looking to make an impression on customer and client alike.

For Digital Photographs

1. Keep those deeps Black and Bleak: making the deep of a photograph dark makes a photograph rich and textured. Consequently, this added depth and rich texture adds realism to your photos.  In other words, it enhances the texture and increases the richness making more it attractive.

2. Working in the Shadows: Manipulating the level on the shadow in a picture will add character to your photo. These changes also give your pictures depth and will help to manage those over saturated photos, and bring a sense of contrast in certain situation.

3. Vignettes: This effect is very easy to apply. The vignette works well with most digital photos and effectively darkens a photos edge to manipulate the space around an image and also helps to pull the eye.

4. Put digital speed and mobility to use: Because digital files are so mobile, easy to copy and manipulate, you cut down on the time you would need to spend developing photo. Programs like Photoshop makes getting the shot right a matter of time and not luck.  A digital file provides you with the opportunity to create portfolios quickly or provide a number of options for any project.

 Graphic Design

1. Keep your look current: In order people to be drawn to your site you need to have your finger on the pulse of the current state of graphic design and ensure your designs are always up to date. This will help ensure that people take you designs seriously. While there are some stylistic exceptions no one, for example, would take a tech site seriously if it looked like the page hadn’t been up dated since 2007. Remember that first impressions matter and you don’t want a clunky, out of date design obscuring good message

2. Keep Function in Mind : Most of the graphic designs conceived today are centred on function. Creative people may be tempted to make a complex and striking design, but it is best that you lean more towards simple function in all of your projects. Users want their functions, buttons, tabs, and knobs to be as simple as possible and ass user friendly as it can be conceived.

3. Seek to surprise: In every industry but in the Worlds of graphic design and online commerce especial you want to be able to grab the attention of you potential customers. In graphic design you have thousands of ways to effect the user, including, typography, animations, formatting and illustration. You only get one chance to make real impression, so these elements should be found on your home or landing page.

4. Size variations matter: If you are creating a logo or brand insignia you take the time to work with different sizes to get an idea of how they work with or against the eye. These elements can be viewed at many different sizes and care must be taken that it reads well under any condition. Of course you want to make sure that the logo or object is not so huge that it is difficult to transport or overwhelms.

5. Simplicity is your Friend: Though you may be tempted to go overboard with the overall design of a new project you should ways strive to keep things simple. A design with too much going on is hard to see and ultimately a waste of your efforts. Try to keep it under two colours and font and try and subtract more than you add.

Article publié pour la première fois le 19/07/2013

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Perfect Poster Marketing Campaign: Top Steps

Posters are usually seen carrying promotional content that are strategically posted over the walls of the public areas to market different products and services. These remain the best tool to boost up your branding and visitors to your stores. The fact is a poster campaign is one of the oldest and best ways to boost up your brand awareness and profits. It is considered as the one of the most inexpensive marketing techniques, which gives message to your target customer base in a most effective ways. If you are planning to choose any marketing campaign for your business, you need to follow some of its important steps. Few of the top steps of a perfect poster marketing campaign as discussed as under. Let’s check them out:

Set your objectives

As said, if you are not able to plan, you simply plan to fail. The basic step, which you need for a perfect poster marketing campaign is to define your goals in a more clear and vivid fashion. You need to be very much specific while defining your objectives. For instance are you keen to reach out to hundred new customers, boost up your website traffic by 20% or simply grow your sales by 15%?

Once you set your basic goal, it’s time to measure and track your success. Defining your objectives or setting up goals will help you in knowing the way the poster campaign has to be carried out. It will also help you in the various aspects of poster like its design, printing option and distribution. Hence once you set up a goal; it becomes very much easy for you to design, print or distribute the posters that will help you to achieve your specific business objectives.

CC Photo by Pawel Janczarek

CC Photo by Pawel Janczarek

Your poster design should be attractive enough to get the attention of your prospects. It must be able to promote your brand and thus help to relate your customers to your business. The copy of your posters should be relevant and interesting. It should be able to promote your special limited offers in order to find instant action. It should carry a proper call to action, which is nothing but the next step, which your prospects should be able to take.

You are then supposed to print the posters over a premium quality paper at a competent cost for a perfect marketing campaign for your business. This step would involve a good team having designers, copywriters and online printing company, which will give a shape to your poster campaigns. Though this campaign would require some investments, your ROI would be far better and greater.

Distributing it with wisdom

A poster having some interesting video game may not strike near any daycare center, but certainly a collection of new toys for the kids would definitely have the response. Hence this is an important step of a perfect poster marketing campaign wherein you need to identify the best place to promote your products or services. Always put your posters at a place, which is regarded as high traffic zones where your target audience often dwells. By being in your target audience’s natural environment, you would end up noticing yourself.

Final word

Poster campaigns remain the oldest and the most effective means to increase your brand awareness and profits. In order to get the maximum out of it, you are supposed to follow few important steps. The above three steps make any poster campaign a perfect one increasing your bottom line.

Article by Margaret

Margaret is a writer/blogger. She loves writing, travelling and reading books. She contributes in Logix9. Check here for more on Logix9

Article publié pour la première fois le 21/02/2013

Photo provided by Author

America’s Melting Pot of Design

The evolution of the American building captures the true ingenuity of the modern age.  No matter what part of the country one might find themselves, there seems to always be old bustling neighborhoods.  These are the original homes of the country with a touch of modern technology and the feel of classic American architecture.  The regions of the country and the buildings within them tell stories of different historical events throughout the last 500 years.  Whether it’s in the colonial north east, or the Spanish influence of the southwest, American architecture is a melting pot of design as much as it is a melting pot of its inhabitants.

Photo provided by Author

In America’s early days, a large majority of the land was inhabited by many different cultures that held the land for a long time.  In fact, the longest inhabited capital city in the U.S. is the city of Santa Fe New Mexico which dates back its inhabitants to 1050 to 1150 and was formed into a capital city by the Spanish in 1610 and is the third oldest surviving city founded by the European Colonists.  From this rich history of Latin and Pueblo Indian heritage now stems Santa Fe’s unique Architecture of old Spanish Churches and Pueblo ruins, to more modern buildings designed by combining techniques of both cultural influences.  Techniques such as using Adobe walls with low and flat roofs, sash windows, sharp brick and adobe edging; this has become known as Territorial Revival Architecture within New Mexico.

Almost a complete 180 of the New Mexico Santa Fe architecture, but which stems in the same historical time frame is that of the North East colonial American influence.  Many of the homes in this area stem back to the days of the 13 colonies and the original founding fathers.  These styles of homes mimicked the housing fashions of England considered Georgian styles.  These homes were very symmetrical in style and appear almost always as a large square or rectangle.  They are most notable for having decorative crowns around or over the doorway and have narrow side windows flanking the door.

A little bit further west is the country’s “second city” known as Chicago.  The city received this name after it burned down in 1871 and rebuilt itself to become one of the most notable American Cities.  The architecture in Chicago is one which can be claimed by many as the American city because the City does not have many buildings that were erected pre American independence.  It is the city built by America for America.  It was the beginning of the 1890’s and Chicago began to employ the steel frame structure and large glass panels.  However, Chicago still included its old history of Polish immigration into its buildings.  Polish designed Cathedrals can be found numerous places in the city made of stone and include external and internal ornamentation.  This style of architecture can be found in many regions of the great lakes and upper Midwest.

America is a unique country with a melting pot history which includes the old and classical architecture of the colonial days, to the modern architecture that surrounds us in the new age.

Article provided by PTS Multimedia

Article publié pour la première fois le 15/02/2013

Petar-Pavlov→Doritos-Packaging-Concept

Important considerations for better package design

Perhaps packaging is the most common design field that we get daily in touch, and i can’t stop getting the feeling that is also the most misunderstood.

Well to be honest, I get the feeling that the designer’s profession is a bit misunderstood too. The strongest – and sadly not only – misconception is that knowing how to use the Adobe suite makes you automatically a graphic or web or a motion designer. This claim is as absurd as someone saying that knowing how to hold a test tube makes you a scientist! But this is not our today topic.

In this article we’ll talk about package design. We’ll discuss several important considerations from technical prerequisites to human perception.

Happycentro →Sabadì

Happycentro →Sabadì

So package is functional tool, it fulfills various requirements of commerce, and a distinctive package form helps define product’s and brand personality. As you design it, you should take into account its whole life cycle. Design of the structural graphics is the least of your concerns! Yes someone who can open Photoshop can do it too. You as designer should be considering which its place in the brand hierarchy is. And also practical things like its transportation, containment, storage, display, end-use and finally disposal.

– Making a unique package is half the work. Unique constructions in packaging are only commendable if they can be mass produced efficiently and they can accommodate the distribution channels of the company. So make sure your work is within the parameters of the brief.

Burak Kaynak→Sliced Bread Notebook

Burak Kaynak→Sliced Bread Notebook

– You should be able to understand the feasibility of what you are proposing as package design, and also account for any pitfalls that you will likely encounter. Make sure your design can actually manufactured with the suggested materials, not just in theory but also within the budget.

– Try to think more as your audience. Assume you were in the super market, and haven’t already developed a brand loyalty. And assume again that all other things like perceived quality and price where equal. What would make you pick this brand over another?

– Packaging alone can make us feel that we are buying more than just a product but an experience. The three dimensional form that you can wrap your hands around and feel it – has an undeniably stronger feeling than other design disciplines. Developing an alluring form or a package that Is functioning uniquely can potentially become the cornerstone of an entire marketing strategy. So after determine the target audience the next usual step in package design is to determine its form.

Alberto Vasquez→3in1 Stick package design for Nescafé

Alberto Vasquez→3in1 Stick package design for Nescafé

– Consider potential harmful by-products and excessive waste that might be caused by your choices on materials and try to eliminate these factors or in worst case minimize them. Making your packaging environment friendly should be your first priority and its necessity in the modern over polluted world we live in is more than an ethical matter!!

– Study successful forms of the past (well generally study the past). Knowing how we got on today’s market will empower you understand it better. Study and analyze even forms of products that have been removed from this specific market. Evaluate what had made them successful and how can you adapt them to your needs, improve them or completely repurpose them.
I hope you enjoyed this article and gave some things to think and consider!

How does packaging affect your choice to buy a product?

Looking forward to hear your comments and opinions!

 

Featured Image: Creative Commons – Attribution Behance Project by Petar Pavlov

Article publié pour la première fois le 10/10/2013

Why you should take Photos in RAW? (Infographic)

Why you should take Photos in RAW? (Infographic)

A very straightforward infographic demystifying why we should prefer capturing our photos in RAW when it is a choice! If you were hearing the term and couldn’t understand why you should care about it, well this infographic is for you!

Hope you found this infographic useful and informative! If you want to know more about designing infographics, check out our past articles: 9 tips for designing awesome infographics & Choosing the right infographic for your business !

Article publié pour la première fois le 28/01/2013

Choosing Contemporary Art For Your Home

Contemporary art can serve many functions in your home. It can be used to add a focal point to a room, make a space feel more intimate, or even to update a traditional design style. The key to choosing the right pieces is to think about the mood you want to create in the room and how the artwork can help you achieve it. Use these tips to help you get started:

1) Size up the space.

Size is a major consideration when choosing new artwork. You don’t want to overwhelm the wall with a piece that is too large or underutilise your space with pieces that are too small. The best rule of thumb is to mirror the size of the wall when choosing pieces: if you have a narrow vertical space, select a piece that is narrow and vertical as well. If you have a larger space, you may want to think about adding one large piece or a collection of photos to fill up the space. Remember that artwork should be displayed on the most prominent walls of the room, so take that into consideration when you’re sizing up your space. The mantle is an ideal space to hang artwork, as is the blank wall behind your living room couch.

2) Look for complementary colours.

While contemporary artwork won’t necessarily match the overall theme of your room, it should complement it. One easy way to do this is to choose a piece that utilises the same colour scheme as the rest of your interior. In particular, look for a piece that incorporates the room’s principal hue to pull the décor together. Remember that cool tones create a calming effect, while warm tones are more cosy and inviting. If you want to make your artwork the focal point of the room, consider hanging it on an accent wall to naturally guide the eye.

3) Consider the frame.

Canvas paintings can be hung without a frame, while paintings and drawings done on paper will likely require one. When choosing a frame, it’s important to take into account both the artwork itself and the overall architectural style of the room. For contemporary artwork, a simple flat frame is ideal. Gold frames complement artwork and room décor that incorporates a warm colour palette, while silver frames are well-suited for a cool colour palette. Homes with an overall traditional or country décor might utilise natural wood frames, while ones with a more modern feel should stick with traditional black or silver frames. Whichever frame you choose, remember that it should highlight—rather than detract from—the artwork itself.

4) Play with light.

Lighting is an important consideration when displaying artwork. Living room ceiling lights like low-hanging pendant lights can be used to highlight artwork, as can well-positioned track lighting or accent lighting. You may also consider adding a lighting fixture with a dimmer switch so you can control illumination as you please. Pieces that are framed behind glass (e.g. paintings and drawings on paper) should not be hung opposite large windows, as natural light will create glare.

Featured Image: Creative Commons – Attribution by Adele Berenstein

Article by Mike Wimmer

Mike Wimmer is an interior designer and home stylist with a specialist love for Living room ceiling lights.

Article publié pour la première fois le 09/05/2013

logo-inspirations-5

Inspirational Logo Designs of the Week #5

Hello and welcome to our fresh logo inspiration series! I hope you will find most of this week’s logos interesting, refreshing and inspiring. And if you are not a designer i hope that they will draw your attention, and begin to appreciate the beauty and the work involved behind corporate design.

Hope you’d enjoyed this week’s logos! And if you want to see more, you can find all the designers at Behance!

See you next time!

(These Works are displayed here because they are licensed as Creative Commons – Attribution by their designers, and for the sole purpose of inspiring and promoting design)

Article publié pour la première fois le 22/10/2012

Red-door-in-the-sunshine-by-Steve-h-feaured

The important elements of visual communication

Being familiar with the elements and principles of design and visual communication in general will enable you to create more effective visual messages whether you are a designer a photographer or an artist. It can help you even if you are not any those, but want to able to talk about what you see in the visual culture using the visual vocabulary. In this post, I’ll be discussing about the elements. (**updated on 27/8/13**)

 

  • Space
What do you see by wdj(0) on Flickr

photo by wdj(0) on Flickr

When we discuss space we usually make the separation and describe it either as negative or positive space.

Positive is the space filled with elements, whereas negative is the empty space. Sometimes which is what can be confusing especially in optical illusions. But both of them are crucial of effective visual communication.

Common design mistakes where space is concerned is totally ignoring the negative space and filling up everything, or trapping the negative space in the center of the layout, leaving holes in the composition.

Remember that our purpose in any form of art is to communicate a message and not fill the canvas or page with unnecessary clutter.

 

  • Line
Are you caught in between the patterns of life By Vinoth Chandar

photo by Vinoth Chandar

Line is our most essential tool in filling up the negative space. They come in many variations, like straight, angular or curvy. And also many flavors like thick, thin, dashed, dotted, etc.

Negative space can also form lines like the lines of the margins in a page, or even our computer screens edge. Lines are used to construct boxes and borders, and also even more sophisticated things like typography.

Additionally they can be used to align, or arrange items in a layout. And control the viewer’s eye’s movement through our composition.

Common design mistake is the use of really thick and bulky borders. Remember that most probably we need to focus the viewer’s eyes inside border, not the border itself!

  • Shape

Shapes or form if you like, can either be organic or inorganic. Inorganic shapes and forms are precisely geometric, such as perfect squares, or circles, polygons etc. We call them thus because they rarely appear in nature.

Organic shapes and forms on the other hand are more easily found in nature. Both can trigger instant recognition, and evoke emotions.

Red door in the sunshine by Steve-h on Flickr

Red door in the sunshine by Steve-h on Flickr

  • Size

Size of elements can be used to emphasize or de-emphasize items in a layout.  Size can either be relatively measured or be of exact size.

  • Patterns

Like shapes patterns can either be organic or inorganic. But unlike shapes patterns are all about repetition. Inorganic patterns are repeated without variation.

Organic patterns are looking more “random” and natural but still the same elements are getting repeated over and over, only this time might be having different sizes or appear in varying distances.

Patterns create order and familiarity in layouts, and depending their usage can communicate a tactile quality.

  • Texture

Mixed media art, acrylic paint, thickly applied oil; the paper we use to print or draw all can provide texture. Texture makes things appear more organic and natural. Designers and artists have some times to create the illusion of a texture to make things more realistic either on screen or on paper.

Textures are also very often misused and overused in the design world. For example while adding a bevel or emboss might seem a good idea for an on-screen mockup, considering it for a print solution is not the best way to go. There are special techniques to achieve this effect in post-production.

Common design mistake is the over abuse of textures literally everywhere .

Remember just because we can do it, doesn’t mean we *really* have to!

Abandoned Mansion, Beirut By craigfinlay on Flickr

Abandoned Mansion, Beirut By craigfinlay on Flickr

  • Value

Value refers to the tones of light and dark. Unlike most people opinions there isn’t just black and white, in between there is a spectacular range of varying shades of gray.

In black and white photography, pictures with very little gray value, lack in variation and seem flat. The same is true in color compositions as well, where tonal values there range from light to dark colors.

Value can create the sense of depth, and also create variation and visual interest. It can be used to emphasize, highlight things and de-emphasize others.

 

If you enjoyed and found useful this article, feel free to comment and also don’t be shy to ask if you have any questions.

Article publié pour la première fois le 27/08/2013

The Importance of Branding

Branding 101 & Best Logo Design Tips

There are many tricks and techniques out there to help you improve your branding and make sure that your logo makes the proper impression. Below I have compiled a list with great articles and resources that cover various aspects of branding and logo design and have been published in the past here at Make your ideas art.

Feel free to vote up the articles you found to be interesting and useful!

If you found this list useful feel free to share it and embed it in your own blog!

 

Article publié pour la première fois le 19/11/2013

historical-posters

Historical Poster Designs

According to French historian Max Gallo, “for over two hundred years, posters have been displayed in public places all over the world. Visually striking, they have been designed to attract the attention of passers-by, making us aware of a political viewpoint, enticing us to attend specific events, or encouraging us to purchase a particular product or service.” Read more

Article publié pour la première fois le 15/03/2014

Top Tips for a Creating a Stylish Bathroom

Your bathroom should be a place where you can escape the rest of the world and lie back in a hot bath, leaving your troubles outside the door. There is no better way to chill out and relax after a long day. However, all too often our bathrooms become cluttered and messy, preventing us from getting as much out of them as we should be.

If this is the case with your bathroom, here are some quick tips to make it into the most stylish, relaxing room in the house in no time at all.

Give It A Makeover

One of the best ways to make an instant difference is to make all of those minor repairs and changes that you have been meaning to do for so long. Before you do anything else, fix those cracked tiles, clear up the mould and fix any dripping taps. These minor changes can mean a big difference for you.

Buy a New Bath

A great way to make your bathroom a place where you want to spend as much time as possible is to invest in a new bathtub. If you have been stuck with the same old standard model for years, it’s time to treat yourself and get something really special.

A new bath won’t be cheap if you want something really special, but it will be money well spent. A free-standing bath is one of the most stylish types of bath that you can get. You will need the space for it, but if you have a large bathroom then it can be ideal.

Alternatively, opt for a whirlpool bath complete with a shower. This is the ultimate in luxury and will be like your own mini spa waiting for you after work every day. Throw in some stylish chrome taps and fittings and your new gorgeous bathroom will be well on its way.

Fit Stylish Lighting

Bathrooms can enjoy a huge boost from a few carefully placed lamps. Try to find some lighting solutions that are specially made for bathrooms, and then fit them in the corners and alcoves. You can even fit a light in the shower if you want. Use features like dimmers so that you can get the atmosphere just right, and make sure there is a place to light some candles.

Keep It Minimalistic

One of the simplest ways to make your bathroom into a stylish room where you want to spend more time is to get rid of all of the clutter. This includes all of those bottles that have built up over the months. Buy yourself a simple cabinet if you don’t already have one, and keep everything out of sight to create a more minimalistic style that will help you to relax.

Make It Bigger

If space is lacking in your bathroom, a simple way to make it seem bigger is to add some strategically-placed mirrors. By adding mirrors you can help to make the rest of the room feel bigger so that you don’t feel so confined. It’s quick and simple, and you can make the mirror a feature of the room on its own by adding a stylish metal frame.

Get the Bathroom You Deserve

It’s not hard to get the perfect bathroom, it just takes a bit of work. Start with the tips above and see what changes you can make to your bathroom, and in a short space of time you could easily have the bathroom that you have always dreamed of.

Featured Image: Creative Commons – Attribution by Lindsay Grant

Article Joshua Lewis

Joshua Lewis is an expert on all things related to the bathroom. He works at Better Bathrooms, where you can find stylish and unique features for your bathroom.

 

Article publié pour la première fois le 28/05/2013

Square-Portfolio---Balance2

Designer’s Toolkit: Photobook/Portfolio/Artbook Template – Square 30x30cm

20 pages Photobook/Portfolio/ArtBook Template

Present your photography, model or design work with this modern and easy to use InDesign template. Use it as a portfolio, photo-book or even as a photo-album to save your precious moments. Standardized 30cm x30cm square format to easily print and bind it.

  • 20 pages 30×30cm Square format // CMYK & Print Ready
  • Cover with 0.5cm spine
  • 6 Project presentation layouts
  • 3 Category presentation layouts
  • About page to present your business & skills
  • Easily change the color scheme, text and object styles
  • Includes Paragraph & Character styles for easy formatting
  • Includes 5 preset color schemes inspired from earth, water, fire, air and balance

Square-Portfolio---Air

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Square-Portfolio---Air4

Square-Portfolio---Balance

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Square-Portfolio---Earth

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Preview Live

The pack includes:

  • 5x .INDD file (compatible with Adobe InDesign CC)
  • 5x .IDML file (compatible with Adobe InDesign CS4)
  • 5x .PDF Preview files

Fonts Used:

  • Open Sans (available for free here: http://www.fontsquirrel.com/fonts/open-sans)
  • Pompiere (available for free here: http://www.fontsquirrel.com/fonts/pompiere)

Note: Mockups & Images are not included and are used for preview purposes!