A good business strategy will always involve signage in the branding of your business, it is the most important part of customer outreach. It is impossible to gauge the popularity and success of your business unless the consumers who might target are aware of what you offer. The purpose of business signage is to instantly and effectively communicate the professionalism, the function, and the overall presence of your business. Business signage will convey to people who you are, where you are and what you do, so it should always be your first step, no matter what. Even if you provide the very best products in your industry, that doesn’t mean that your business will succeed and that you will be able to convert, or that your products will take off. In order to for people to use your products or services, and for all your hard work to pay off, people have to be aware that they exist. Before the complexities of marketing, advertising, PR, and web marketing take over, there is the very simple and effective method of signage in your local area. Having a two-pronged strategy will enrich your marketing campaign, and each strategy will reinforce the other. By employing a strategy that covers local signage and online marketing, you raise your chances of reaching the maximum amount of consumers.
Portable signage is a particularly cost effective tool for brand awareness, just make sure that you have had all of your signage plans approved by your local council first, wherever your council may be. This is really important, because remember, you are interacting with the public when you use signage, that is the whole point after all. But anything that intrudes into public life has to be regulated and approved, that is the nature of democratic governments. Take advantage of this and discuss ways that your business could enrich your local area with the council. Turning your signage into public artwork is a great way of doing this. The more you get your community involved with your business, the more that will be likely to use your business, so it’s a win win really. If you offer something back to the community in your area, they will look favourably on your presence. The very best signage, signage that is beautiful as well as useful, becomes a valued part of its local area. The Coca Cola sign in Sydney, in Kings Cross is a perfect example of this. It is now a landmark and a way that people orient themselves in the area. In this sense, signage serves the very same perfect as architecture and infrastructure; to to enrich the area and to give residents what they need.
Featured Image: Creative Commons – Attribution by Marcin Wichary
Article by Belinda Darling
Belinda Darling is a branding and marketing expert based in Melbourne, Australia. She specialises in small to medium sized business embarking on marketing and PR campaigns, and also performs small business consulting. Belinda advises all her clients to use Footscray Signage for their local business needs.
Article publié pour la première fois le 17/05/2013