If you’re an artist, chances are you’ve wondered how to get your work seen by more people. After all, the internet is a big place, and it can be hard to stand out from the crowd. About 80% of Americans use the internet, but only a fraction of those people are actively looking for new artists to follow.
But don’t despair! You can do some things to increase your chances of being seen online. This blog post will explore tips that will help you get more eyes on your art.
1. Use social media platforms wisely
If you want to get your art seen by more people, you need to be active on social media. Post high-quality images of your artwork, write engaging descriptions, and use hashtags judiciously. These things will help you get more views, likes, and shares. You want to make sure you’re posting on platforms your target audience uses.
For example, if you make abstract paintings, you might want to focus your efforts on Instagram and Pinterest. If you make sculptures, you might want to focus your efforts on Facebook and Tumblr. Depending on your art form, different social media platforms will work better for you. Make sure you’re using the right ones.
But beware of oversharing! You don’t want to bombard your followers with too much content, or they’ll tune you out. A good rule of thumb is to post on each platform once daily. You can also use scheduling tools to help you keep track of your posting. Consider using a service like Hootsuite or Buffer.
2. Know your target audience
Art is a subjective medium, so it’s essential to know your target audience. Are you making art for other artists? For people who appreciate art but don’t necessarily create it? For people looking for something specific, like a particular style or subject matter? Not everyone will appreciate your art, and that’s okay.
Consider segmenting your audience and creating different pieces of art for each segment. This segmentation strategy will help you get more views because you’ll cater to people’s specific interests. For example, many artists create separate social media accounts for different styles of their artwork. This allows them to show multiple sides of their creative practice and appeal to a wider range of people.
You can also use your target audience to inform your marketing efforts. If you know who you’re making art for, you can create content that speaks to their needs and interests. This will help you get more views and followers in the long run. Online platforms like Amazon and Etsy are great for targeting specific audiences with your artwork.
3. Create a professional website
In today’s digital age, having a website is essential if you want to be taken seriously as an artist. Make sure your website is well-designed and easy to navigate. Include high-quality images of your artwork, a bio, and contact information. And don’t forget to update your website regularly with new content!
Some artists choose to sell their artwork directly from their websites. If you’re interested in this, you’ll need to set up a payment system and shipping options. You can use an e-commerce platform like Shopify to help you with this. Remember to keep your website’s design in mind when setting up your shop. You want your website to be cohesive and professional-looking.
4. Participate in online exhibitions and galleries
You can showcase your work in many online galleries and exhibition spaces. Do some research and find ones that align with your aesthetic. Then reach out and see if they’re interested in featuring your work. This is a great way to get your art in front of new audiences.
Additionally, this will allow you to mingle with other artists and open the possibility of collaborations. One of the best ways to get your work seen by more people is to collaborate with other artists. This could involve guest blogging, participating in joint exhibitions, or even just cross-promoting each other’s work on social media. When you pool your resources, you’ll reach a wider audience than you would have on your own.
5. Enter competitions and calls for entry
Finally, a great way to get exposure for your work is to enter competitions and calls for entry. This is a great way to get recognition from respected organizations and publications—and it can also lead to sales! If you’re interested in entering competitions, do some research and find ones that fit your art style.
Many artists are hesitant to enter competitions because they don’t want to pay the entry fee. But remember, this is an investment in your career. And if you win, the prize money can easily cover the cost of the entry fee. So don’t be afraid to take the plunge and enter a few competitions. You never know what might happen!
These are just a few tips to help you increase your visibility as an artist online. Remember that building an audience takes time and consistency, so don’t get discouraged if you don’t see results immediately. Keep at it, and soon enough, people will be taking notice of your amazing work!