Our world has come a long way in terms of modernization and technological advancements. For the most part, the business sector significantly benefits from these digital tools and technologies. Large companies and even small and mid-size enterprises (SMEs) use digital media for their business operations.
For the uninitiated, digital media refers to forms of communication in digital formats. It is a combination of online content and digital technology rolled into one. It can be in various forms such as a line of texts, images, audio, video, and even extended reality (XR).
Companies and organizations capitalize on digital media for business processes, sales and marketing, and other business operations. If you’re looking to take your business up a notch, here are some technological trends in digital media you may consider:
1. AI-Integrated Chatbot for Customer Service
Artificial Intelligence (AI) has become all the rage in the business realm. It’s no longer surprising how machines can think and act like humans with the simulation of intelligence. What used to be a world of fiction has now become a reality. Let’s take, for instance, the use of Chatbots in business websites. You can tap this form of digital media to assist your customers online. These digital robots can answer frequently asked questions (FAQs), address basic concerns, and even resolves simple customer issues.
2. Data Analytics for Data Reporting and Business Decision-Making
Companies and organizations handle a massive amount of information almost every day. These recorded and collected data are crucial for business reporting and sound decision-making. Thanks to data analytics, you can utilize automated tools for data recording. These tools can help particular processes to ensure optimal performances in your business. Whether creating your buyer persona through market research or maintaining your business’s financial health through proper accounting, this form of digital media is indeed helpful.
3. Extended Reality (XR) for Online Shopping
Extended reality has become a game-changer across various industries. Falling under XR are virtual reality (VR) as an entirely digital realm and augmented reality (AR) as a virtual setting emulating the real world. The third type is mixed reality (MR), a combination of VR and AR. In e-commerce, you can use this digital media technology to enhance your customers’ online shopping experience. You can also go as far as holding a virtual 3D event for your business during this pandemic. It’s about time to ‘go digital’ in your business since consumers live and breathe on digital platforms.
4. Interactive Content for Customer Engagement
Interactive content is any content form that requires customer interaction. Whether interrogative lines of text, striking images, or interactive videos, these content pieces work wonders in getting your potential customers involved. Think of surveys and polls, interactive quizzes, animated infographics, e-books, and webinars. You can create some forms of digital media and publish them on your website, blog, or social media pages. Ultimately, they can boost your customer engagement.
5. Mobile Video for Marketing
The use of videos has long been proven effective for business and marketing. Why? This form of digital media resonates well with people. It is easily digestible, long-lasting, and very memorable. That’s when video marketing comes in. Think of one viral video clip and how it can take the whole world by storm. Now, consider making your promotional videos mobile by installing them on vehicles for marketing. That can make a world of difference in your business!
6. E-Commerce Platform for Online Business
The e-commerce industry has become increasingly popular in recent years. But it has further boomed during this COVID-19 crisis, given the pandemic restrictions. Thanks to e-commerce platforms like BigCommerce, Shopify, SquareSpace, Wix, and Magento! These platforms allow entrepreneurs to do business online. They also enable these sellers to meet their consumers online. All customers have to do is shop online, place orders, and get their requested items sent to their houses. If you run a brick-and-mortar business, consider transitioning to e-commerce or click-and-mortar business.
7. Social Media for Customer Outreach
When it comes to technological trends, social media cannot get ignored. In fact, these social media channels have become extremely powerful for business. On Facebook, you can publish valuable content and encourage customer engagement. You can also build your business network on LinkedIn by connecting with customers, employees, suppliers, and even business partners. Plus, don’t forget product photography on Instagram and promotional videos on YouTube and TikTok. It’s safe to say that social media marketing is best for your business for customer outreach.
At this point, you now know what it takes to incorporate forms of digital media into your business. Be sure to consider the technological trends recommended above, from AI-integrated Chatbots to interactive content to social media channels. These digital tools and technologies can help in various business aspects, especially business processes and digital marketing. Ultimately, the utilization of digital media can be instrumental to your overall business success.
