Every website needs visitors and customers, but eCommerce websites are basically designed to serve the clients. Online shopping has been becoming a trend and eCommerce websites are in high demand these days. A perfectly designed eCommerce website experiences high conversion rate and brings the desired profit for a business. However not all the web designers understand how to make the eCommerce websites conversion-friendly.
Here is given a guide by web design Edinburgh experts to help the web designers in creating conversion-friendly, yielding eCommerce websites.
1. Who Are Your Prospects? Identify!
Having clear understanding of the target customers help in creating user-friendly design. Know the emotions that could trigger the users’ buying decision. Know their shopping behaviour and the things they prefer to see at an eCommerce website. At an eCommerce website, it’s important to provide the users with the desired information to get a favourable response in the form of a final deal.
2. How Should Be The Navigation? Simple!
For an eCommerce site, simple navigation plays the role. The site visitors should be directed with ease while moving from one to the other point. Facilitate the prospects in quickly browsing the product portfolio.
3. Product Images: High Resolution
Product images add to the glory of an eCommerce website so these images should be of high resolution. Presenting product images from different angle is another approach that helps the visitors in making some quick choices, hence promoting conversions.
4. Product Info: Details
Providing the users with the most useful information about the product is another trick to boost the conversions. Write a great product copy to appeal to the prospects and help them in making an easy decision of the deal. The product info should be winning.
5. Call To Action: Images
Gone are the days when buttons were used for call to action. Images have replaced the buttons, but these images should be persuasive to make more conversions possible.
6. Product Promotion: Videos
An interactive eCommerce website is a real appeal for the site visitors. Product videos add to the interactivity of a website and bring more site conversions. However, videos should be compelling and revealing more about the products or offers made at the website.
7. Shopping Cart: 24/7 visibility
The right place of shopping cart is the right corner of the users’ screens. Drop down menu is also good to be there on shopping cart to help the shoppers look at the products with great ease. The shopping cart should be made accessible to the shoppers all the times because they want the product information anytime they visit the website.
8. Shipping: Free
If possible, free shipping should be offered to the customers. It’s natural that shoppers love special discounts, so a stimulating factor for high conversion rates. Try to make the business model having free shipping option.
9. Distractions: Avoid
Distractions are the worst for shoppers, causing switching. Try to make the shoppers’ experience of the site smooth to facilitate conversions. Offer just the order information in the checkout process at the eCommerce website.
10. Landing Page: Present Featured Products
Not all the shoppers are intended to shop. Many site visitors come and decide to shop after looking at the products. To help such shoppers, provide a list of featured products on the landing pages.
11. Special Discounts: Mention Clearly
Special offers need special place at a website, so display them prominently to be noticed by the site visitors. Try to improve your discounts to enhance the conversion rate because consumers prefer to shop at a website that offer discounted products.
12. Contact Info: Display Properly
Websites having clearly displayed contact information experience more conversions. Try to make the contact information detailed so that the prospects could contact the way they prefer.
13. Transaction Mode: Multiples Options
Don’t ask for credit card from every customer, because many will hesitate giving you the information, means losing a customer. There should be multiple payment options to facilitate the customers.
14. Site Search: Advanced
Although site search is a good feature to be there at any website, but advanced search do the magic. It makes the shopping experience of the site customers lot easier. For eCommerce websites with larger list of products, advanced search is needed the most to please the prospects.
15. Site Look: Follow Simplicity
eCommerce websites look complex, but should be made simple for the visitors. The products and the relevant information should be made easy to access. Stunning design is good, but extra use of designing elements will make it tough for the site visitors to focus what they are looking for at the site.
Building an eCommerce website could be a challenging task, but the tips given above offer great help even to a newbie web designer. Try to improve the shopability of eCommerce website that you are designing. Keep in mind that building an eCommerce website is a never-ending process, as updating goes on continuous basis.
Share your “tried and tested” tips to help the web designers designing winning eCommerce websites.
Featured Image: Creative Commons – Attribution by *嘟嘟嘟*
Article publié pour la première fois le 21/06/2013