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Serenity---Spa-and-Salon---Corporate-Identity-Mockup-(6)

Serenity Spa & Salon – Branding project by Extend Graphics

On today’s inspiration article we feature Serenity Spa & Salon brand identity and collateral designed by Extend Graphics. Extend graphics is a Greece based design agency providing worldwide design services since 2010. I won’t get into much detail, since I do work there after all, and you can always find more about our work on our website. I hope you will enjoy our project!

 Serenity Spa & Salon   Branding project by Extend Graphics   Serenity Spa and Salon Corporate Identity Mockup 6 Serenity Spa & Salon   Branding project by Extend Graphics   Serenity Spa and Salon Corporate Identity Mockup 4 Serenity Spa & Salon   Branding project by Extend Graphics   Serenity Spa and Salon Corporate Identity Mockup 2 Serenity Spa & Salon   Branding project by Extend Graphics   Serenity Spa and Salon Corporate Identity Mockup 1 Serenity Spa & Salon   Branding project by Extend Graphics   serenity trifold mockup2 Serenity Spa & Salon   Branding project by Extend Graphics   serenity trifold mockup1 Serenity Spa & Salon   Branding project by Extend Graphics   serenity trifold mockup3

 

(These artworks are presented here because they are licensed as Creative Commons – Attribution works and for the sole purpose of promoting art and the artist’s work)

The Importance of Branding

Branding 101 & Best Logo Design Tips

There are many tricks and techniques out there to help you improve your branding and make sure that your logo makes the proper impression. Below I have compiled a list with great articles and resources that cover various aspects of branding and logo design and have been published in the past here at Make your ideas art.

Feel free to vote up the articles you found to be interesting and useful!

If you found this list useful feel free to share it and embed it in your own blog!

 

By: Mooganic

Company Folders Make for a Professional Presentation

We have all been there; on the other end of a presentation gone bad. It starts with unpreparedness, continues with poor marketing materials, and ends without a “hook”.

If you have been the unlucky participant in one of those sales meetings or presentation, take what you learned there and set your employees up for success. How? By helping them to be as prepared and as professional as possible. No matter what the dollar amount is of the product you are selling, professional presentations keep you top-of-mind in potential customers mind.

Properly designed and printed company folders or presentation folders are a must when it comes to sales meeting and corporate presentations. When your material is professional, organized, eye-catching and informative, the presentation flows better.  Company folders help keep your offline marketing materials and sales cut sheets organized for potential customers for future use and reference.

Put a professional face forward. Your sales team needs high quality pocket folders and presentation folders. High quality marketing materials show your commitment to excellence.  In fact high quality business folders and marketing materials make a statement about your business, your standards and your eye for detail, sending a subliminal message to your existing or potential clients.

What businesses and industries should be taking advantage of presentation folders?

  • Real estate
  • Sales and marketing
  • Commercial and residential banking
  • Staff training
  • Any company with a new product launch
  • Insurance and long-term care
  • Human Resources and Employee benefits programs
  • Financial advisors
  • Home improvement contractors
  • Computer services providers
  • Landscapers
  • Schools
  • Country clubs
  • Senior living centers

Marketing plays an important role in promoting the products and services offered by your company. Marketing materials that have a clear message, promote your brand and show your level of commitment to quality are imperative. Company folders are a cost effective way to utilize marketing dollars effectively while setting your sales team up for success.

Featured Image: Creative Commons – Attribution by Mooganic

Article by Dan Bauman

Dan Bauman is the owner of Blue Hill Press in Canton, Massachusetts, a printing company that provides services to other small businesses. They produce high quality presentation folders for more than 20 years.

By: Marcin Wichary

Making your Presence Felt with Signage!

A good business strategy will always involve signage in the branding of your business, it is the most important part of customer outreach. It is impossible to gauge the popularity and success of your business unless the consumers who might target are aware of what you offer. The purpose of business signage is to instantly and effectively communicate the professionalism, the function, and the overall presence of your business. Business signage will convey to people who you are, where you are and what you do, so it should always be your first step, no matter what. Even if you provide the very best products in your industry, that doesn’t mean that your business will succeed and that you will be able to convert, or that your products will take off. In order to for people to use your products or services, and for all your hard work to pay off, people have to be aware that they exist. Before the complexities of marketing, advertising, PR, and web marketing take over, there is the very simple and effective method of signage in your local area. Having a two-pronged strategy will enrich your marketing campaign, and each strategy will reinforce the other. By employing a strategy that covers local signage and online marketing, you raise your chances of reaching the maximum amount of consumers.

Portable signage is a particularly cost effective tool for brand awareness, just make sure that you have had all of your signage plans approved by your local council first, wherever your council may be. This is really important, because remember, you are interacting with the public when you use signage, that is the whole point after all. But anything that intrudes into public life has to be regulated and approved, that is the nature of democratic governments. Take advantage of this and discuss ways that your business could enrich your local area with the council. Turning your signage into public artwork is a great way of doing this. The more you get your community involved with your business, the more that will be likely to use your business, so it’s a win win really. If you offer something back to the community in your area, they will look favourably on your presence. The very best signage, signage that is beautiful as well as useful, becomes a valued part of its local area. The Coca Cola sign in Sydney, in Kings Cross is a perfect example of this. It is now a landmark and a way that people orient themselves in the area. In this sense, signage serves the very same perfect as architecture and infrastructure; to to enrich the area and to give residents what they need.

Featured Image: Creative Commons – Attribution by Marcin Wichary

Article by Belinda Darling

Belinda Darling is a branding and marketing expert based in Melbourne, Australia. She specialises in small to medium sized business embarking on marketing and PR campaigns, and also performs small business consulting. Belinda advises all her clients to use Footscray Signage for their local business needs.

By: Mooganic

Anatomy Of An Effective Presentation Folder

It all starts with your presentation folder!

If you want to convey authority, expertise in your craft, and the feeling of security to your prospect clients, then your presentation folders have to be top class!

The thing is, your presentation folders are your first impression to your clients. Do this right, and you’ll score huge points as far as getting new customers. Do this wrong however, and you’ll lose 99% of your chance of ever closing a sale.

That said, what exactly is the anatomy of an effective presentation folder? What key components does your presentation folder need to have to impress your clients?

Here’s what you need to consider:

  • Proper Weight and thickness

It’s easy to determine a folder’s quality simply by feeling its weight and its thickness.

As a general rule, a good quality folder should be able to hold on its own against simple gravity or when mild pressure is applied to it. A good question to ask your provider is what thickness their folder has. If it’s 12 points and above, then that should be a considerably safe thickness to have.

  • Quality printing

Even if you have the best folders in the world, it won’t amount to anything if your printing’s quality is poor.

Your printing’s quality is one of those make or break factors that you should be very careful about. If you aren’t sure about what to ask from your provider, then I suggest that you at least ask about the litho quality printing. That quality and anything beyond it should look very professional and of good quality!

You can also ask your provider for samples of their made folders if you want to see the quality yourself.

  • Custom pockets for business cards or CDs

Custom pockets make your presentation folders more functional.

Simply inserting your CD’s or business cards on the presentation folder without the custom pockets might fall once the prospect opens your folder.

To avoid that and any further embarrassment to you from happening, I suggest that you have a custom pocket made for your presentation folder to give it that professional feel.

  • It should be coated

If you are to impress your prospective clients, you need to have your presentation folders coated. Doing so gives your folders a smoother more professional look.

While there are different types of coating, two of the best are the matt and glossy lamination. Having your presentation coated through these will give you the quality finish that will surely astonish your prospective clients.

  • High quality glue

You should never see any seams on the corners of your presentation folders.

If you see any at all, that indicates that low quality glues are used to put together your presentation folders. That said, it’s always a good idea to ask your provider for samples even before purchasing from them.

Considering these tips when ordering presentation folders will help you get quality results. Never compromise the quality of your folders since your company’s success might hinge on how great amazing your presentation folders are.

If you have any suggestions or any ideas about ordering presentation orders, I urge you to share it in the comments section below so more people can share their ideas.

The more people that shares, the more people are helped. Sound like a good way to give back to the community right?

Featured Image: Creative Commons – Attribution by Mooganic

Article by Aileen Galsim

Aileen Galsim is a blogger for Showcase Creative a UK printers that provides high quality short run Presentation Folders in the UK, calendars, and other printed presentation products. You can contact her at aileen (at) syra.co.uk or connect with her through google plus.

By: Troy Thompson

Building A Successful Brand For A Small Business

Brand building is an important strategy for any business, no matter how big or small it is.  Yet, small business owners often lack the acumen or knowledge in how to brand their business successfully, and what strategies are open to them to achieve this.  Here are some tips to get great branding on the road.

Know who you are

A strong brand lets others know what it does.  Make sure you, and your staff, fully understand your own brand – who you are, what your goals and values are, what you want to achieve, etc.  If you don’t fully understand yourself, then it will be hard to communicate this well to your customers.

Be unique

With lots of competitors in the marketplace, your branding needs to scream out what makes you different from the rest.  Let others know why you are unique and what it is that you do differently from your competitors.

Consistency of messages

Successful branding involves reinforcing strong messages, so that your customers will retain information about who you are and what you do.  Make sure you are clear on what message you want to give out, and stick to the same message on all mediums of communication.  Consistency is a key component to branding success.

Name and logo

An instantly recognisable brand name and logo is a sign of good branding.  Whatever name or logo design you choose make sure it is recognisable, inspires trust and makes a connection to the types of goods or services you offer.  Consider hiring the services of a design agency to create name or logo concepts as you start out, and always include them on every piece of communication you send.

Get your name out there

Organisations both large and small understand the importance of building networks with customers and new customers, as well as generating trust for what they offer.  By building an online and offline community, you are in the driving seat to get customers on your side and love your brand.  Make the most of social networking sites and start blogging.

Online communications

Your business cards and letterheads look great, your customer service team know how to reinforce your brand with customers, and your products are something to be proud of.  But, make sure that the internet is not letting all of your hard work down.  It is easy to neglect this side of a business, but in fact it is a crucial element of branding.  Make sure your website is up to date, and looks as slick as your offline communications.  Use the same level of professionalism replying to email comments as you would for hand-written communications.  Don’t let your guard down, either, on social networking sites, where it can be easy to adopt a more casual or informal approach.

Have a great product or service

Having a successful branding strategy is one thing, but you need to combine that with a great product or service.  Don’t let your product or service slip, just because your branding is on top form.  It’s not a sustainable strategy, and your customers will soon lose trust in you.

Deliver

It’s easy enough to spout great marketing speak about who you are and what you offer, but make sure that whatever you say and how you say it, you can deliver and not let your customers down.  Create honest branding that builds up trust.

Be original

There are many great brand names out there, and there’s nothing wrong with taking inspiration from them and learning from their achievements.  But, never ever nick ideas off them.  Don’t copy the big boys, as you will soon be seen-through.  Try to always think of original ideas, or at least add a twist to tried and trusted branding messages and strategies.

Build relationships

Get to know who your customers are, and what they like about you.  Valuable customers who like your offering can become great brand ambassadors, spreading the word to others about what you’ve got to offer.  Spend time nurturing these important relationships and get to know who your brand ambassadors are.

Featured Image: Creative Commons – Attribution by Troy Thompson

Article provided by Name Badges International

Name Badges International provided this guest article on building a brand for your small business. They offer a wide selection names badges for work and conferences.

By: Adrian

How to Build a Strong Brand

The importance of branding in the modern corporate world is undisputed. Whether you are a multi-national corporation making millions or a small business with limited funds, it’s crucial to understand that you need one in order to survive, and you need a strong one in order to succeed!

It all begins with brand identity

Brand identity is what fuels the recognition of the brand and amplifies the differences with their competition. It takes separated and unconnected initially elements, and through a concept, they are unified by designers into whole visual systems. Proper design in a brand identity is essential and determines how people see and feel about the brand.

You need to carefully consider your company’s logo design, website and print collaterals like your business cards, stationary, magazine advertisements and promotional material, so that they all speak with a strong and unified visual voice. All elements need to communicate distinct and clear messages.

Additionally you need to make sure that this message is the one you want to be known for! So just because your daughter can draw or you had the “bright” idea to offer your logo design in a contest for 55$ doesn’t mean is the proper way to go! In fact in most cases is a recipe to disaster.

Then comes the brand strategy

Effective brand strategy provides a central unifying idea around which all behavior, actions and communications are aligned. It also needs to be consistent and easy to understand.

To put that in test, have everyone in the company explain this strategy in as few sentences as possible. If everyone’s perception is aligned and consistent then you are at a good starting point. If not your strategy is too complex and will most likely fail.

Last but not least comes branding

Branding is the process to build awareness and customer loyalty on your brand through your brand strategy and your various marketing campaigns. Consistency is again the key for a successful branding campaign. Every newsletter, social media status, blog article and brochure must support your branding. And it goes without saying that your branding campaign needs to be both online and offline.

You can use events to build your customer’s loyalty offline. These could be charity events, festivals, or just a stall in a bazaar to promote your products. Also consider providing your customers with high-quality giveaway items that promote your brand in a positive light. Some examples are branded T-shirts, mugs, mouse pads etc. But you can find more ideas and a variety of cool branded promotional products at QLP specialty advertising products.

As for online you can use a variety of social media channels like Facebook, Twitter, Google+ and LinkedIn to establish your online presence and of course the blog in your website. But mind that for this promotion not to be overwhelming most of social media experts suggest the rule of 80/20. Meaning 20% of your content should be about your company and the rest 80% content of value and use to your prospective customers.

Giving your business a friendly and approachable face, and helping your customers to solve their daily problems is extremely important to your long term branding, so always be on the lookout for the best opportunities to do so!

Further Reading:

  • How To Identify Your Brand DNA
  • Promotions and Branding 101
  • The Importance of Branding

Featured Image: Apple Logo wallpaper / Creative Commons – Attribution by Adrian

Creative Commons - Attribution by Victor1558 on Flickr

How a business can make the most of its marketing strategies

Despite the current economic climate, small businesses and medium-sized enterprises can still succeed. Businesses can rise above the competition where there’s demand for a product or service with the help of an intelligent marketing strategy.

Some businesses today admit to limited marketing budgets holding them back from reaching their customer base, with news of newly launched or upcoming products falling flat without being picked up on by the public.

Implementing a marketing strategy may well be the most important thing a business can do – and it doesn’t have to cost the world. Of course, it’s well within a company’s interests to reduce its marketing spends while putting into place the most beneficial plans, and there are a number of cost-effective routes open to a 21st century business.

The importance of having a strong website

The internet undoubtedly plays a huge role in the modern world. Personal computers and, in more recent years, laptops and tablet computers have slowly edged the television set from its decades-long reign as the home’s focal point. With a huge number of U.S citizens today making daily use of the internet, increasingly via tablets and smartphones, having a great website couldn’t be more important. This has to involve strong aesthetics so a business comes across as professional and trustworthy, and also functionality so that users feel engaged and find a site easy to navigate.

Being visible on the internet is essential. With more and more people choosing to shop online, it’s important for a business to increase its visibility. The best methods include using a mixture of search engine optimization (SEO) to achieve better rankings in the results of popular search engine sites, such as Google and Yahoo, and activity on social networking sites such as Twitter, Facebook, and Google+.

A return to tradition

Of course, it’s not all about technology. The world’s population may be increasingly tech savvy, but printed marketing materials have been around for centuries, and there’s one simple reason – they work.

Especially for smaller businesses targeting residential or business areas in their locality, or looking to attract the custom of shoppers passing through nearby retail centers and shopping districts, printed marketing material allows businesses to reach customers in a variety of ways.

Printed banners hung on poles will grab the attention of passers-by simply by the space they take up. Likewise, flyers can be posted out to residents in specific zip codes or handed out to shoppers on the street. Glossy brochures can be left in suitable venues, such as serviced office centers for B2B enterprises, or local hotels and information centers for businesses seeking to attract custom from tourists.

The business card – a timeless classic

Anyone who’s attended a weekend conference or regularly sits in on business meetings will testify to the importance of a good business card. Handing over a business card to a potential client or business partner can be a great way of showing them real interest, professionalism, and trustworthiness.

Tried and tested – email marketing

Email campaigns have proven useful to businesses in every sector – from office cleaners to grocery stores and recreation centers. Business owners should build an email list gradually by requesting customer email addresses with purchases made in store and online. Some people might be naturally reluctant to subscribe – which is why it pays to offer special deals, discounts, and engaging newsletters for those who do.

Be heard

Ultimately, it all comes down to selling the brand; being active and promoting a company’s name, colors, and mission statement whenever possible. It’s about giving the business a face and a voice, making other businesses and the public know what is on offer – and that as a name in the industry or market, the company is here to stay.

Featured Image: Creative Commons – Attribution by Victor1558 on Flickr

Article by Charlton

Charlton works for Minuteman Press, a printing company which provides high quality printed marketing material for a variety of businesses. More information can be found at www.shop.minutemanpress.com.

Creative Commons - Attribution photo by Ramsés Reyes

5 drawing & design software programs with the highest employment prospects 2013

Modern design applications are built to empower the new generation of graphic designers in print, web and mobile media platforms, for 3D animation and photo-realistic film output.  The last few years have seen a transformation in the capability of these applications and they have included a vast array of new features and effects.

If you want to develop the skill needed to capitalise on these opportunities there are some applications that should be on any designer’s short list.

AutoCAD and AutoDesk Inventor

Although, in recent years, manufacturing output has decreased significantly in the west, the demand for new, diverse high quality products is increasing.  All these new products have to be designed and most of them are designed in applications like AutoCAD and Autodesk Inventor.

Autodesk Inventor is a 3D CAD and Simulation application for Mechanical Design.  It allows designers and engineers to produce accurate 3D models to aid design, visualisation, and simulation of products before they are built, reducing risk and cost.

The feature set of traditional CAD has extended to modelling and rendering in full motion 3D, making the applications like AutoCAD useful right through to making marketing materials and full motion rendering for TV advertising. You would be surprised how many products you see advertised on TV that are virtual, nowadays it’s cheaper to set up a simulation than a photo shoot or a day of filming.

At the creative end of the media business AutoCAD and its associated applications like Maya are used in film, TV and gaming to create virtual worlds, characters and motion effects.  Objects, characters and landscapes can be designed with the same attention to detail as is required for real world products.  So, traditional CAD skills are very much alive and in the virtual worlds, are open to far more creative license that ever.

AutoCAD has truly moved with the times and now has a range of application extensions to allow light source manipulation, rendering, characterisation, avatar development and a host of other media centric utilities.

Adobe InDesign and Creative Suite

Slightly less exotic than the world of movies and gaming but just as lucrative for creative technology professionals, are web and print media skills.  Jobs in this field are expected to rise by at least 15% (United States BLS) in the US and European market places through 2013.

As traditional and web channels increase, the number of brands and advertisements increase in proportion.  Even in the recession, where there is more competition for less disposable income, high quality and striking visuals are what companies need if they want to be remembered.

The influence of design impact and branding in advertising communication to create memorable iconic visuals is critical to the success of some businesses.

Indesign is part of the Adobe Creative Suite 5.5, generally accepted as the design standard and includes Photoshop, Illustrator, Acrobat X Pro, Bridge and Device Central. If you are a graphic designer, or work for a print media outlet, such as a newspaper or magazine, you are probably the most familiar (and infatuated) with Photoshop, Illustrator and InDesign. In fact ‘Photoshopping’ is the term generally used to describe the ‘perfecting’ of imperfect posed pictures of the famous to remove blemishes and take a few years off their appearance.  And although we know that nowadays we can’t trust a picture, you can be assured that both Photoshop & Indesign training can put years on your career.

Visua.ly

The social media, the cloud and big data are terms you will hear throughout 2013 and, the impact of these technologies will be felt throughout the length and breadth of the technology landscape.

With more data being collected from diverse sources, the skills needed to visually depict these relationships is fast becoming a recognised discipline.  Infographics, as it is now termed, describes the process of representing complex data to show the patterns and trends visually.

Charts and graphs can begin to look dull and corporate on a highly visual or stylised web site or publications so, Visua.ly makes data as visually appealing as it is informative creating memorable facts, figures and statistics

Infographics provide a method of visually illustrating data from diverse sources creating a graphic representation with sufficient appeal in order that the viewer will spend the time needed to understand it.

So from reacquainting yourself with the old guard of graphics applications to making friends the new kids on the visual block, there is enough to make 2013 a good year for drawing and design professionals.

Featured Image: Creative Commons – Attribution photo by Ramsés Reyes – source

Article by Acuity Training

This article was brought to you by Acuity Training. Acuity has a large number of design and development focused courses, including;  SPSS, Indesign training, Autocad and much more.

Creative Commons - Attribution photo by Jeff Vier

Making Homemade Inks

With hundreds of different types of inks available to each of anyone on the internet, making your own ink has become the practice confined to a very specific breed of pen nerds; the nostalgic purists, the picky perfectionists, and the cheap (ahem, “thrifty”). Whatever your reason, making ink has a long and rich history and gives us a variety of options to choose from, and being creative people we’re not above inventing our own recipes.

Tea Ink

The easiest functional ink that you can make is tea ink. Just boil about a cup of water and put 3-5 tea bags in to steep for about a half hour. Then dissolve some gum Arabic or carrageenan in the hot tea to thicken it slightly and let it cool. Bottle it up and there you have some non-toxic, edible ink. Keep in mind that any ink made from tea or berries is going to be acidic so if you’re writing anything that you want your great-great-great grandchildren to read you might want to use something else. In most cases it isn’t a concern since most writing paper that’s available is going to degrade on it’s own just as quickly as it would when catalyzed by acidic ink.

Powder Pigments

Once you feel a bit more adventurous you can move on to powder pigments. Classic and highly effective is lampblack, charcoal, or crushed minerals or seashells. If you’re interested in trying more plant oriented things you can try grinding up dried tree bark, herbs, and flowers. The trick to this is to dry the colored bit that you want (usually flower petals) on a paper towel or bit of cloth until it’s looking nice and crispy and to then crush them into a fine powder with a mortar and pestle. To get the pigment out of the cells and floating free in your ink you’ll then want to add some alcohol until you’ve got a thick paste. After that you can add your favorite thinners and thickeners to build your ink consistency.

Thinning/Thickening Agents

Because non-water based inks lack surface tension and sink into the page much more quickly with increased risk of bleeding I prefer to stick with water. If you go with that philosophy that means that besides water, which will usually leave your ink very runny and might let your ink smudge even after it’s dried, you’ll need to add a thickener, preferably a sticky one. The gums mentioned in the paragraph above make effective thickeners, but since not everyone has that sitting in their kitchen cabinet I tend to go with simple old corn starch. Food starch is a natural glue and will do the job reasonably well. That being said, I still know several people who swear by linseed oil instead of water, which will give you a nice consistency without the need for thickeners. For my part I’m going to be sticking with water based inks because I don’t like bleedy inks.

Featured Image: Creative Commons – Attribution photo by Jeff Vier – source

Article by Alice Jenkins

Alice Jenkins is a writer, graphic designer and marketer. When Alice isn’t trying to figure out whole stole her favorite red pen, she writes about web design, small business branding and marketing trends. Alice writes for PensXpress, a business that specializes in custom imprinted pens.

 

Promoting Your Business

How to Restore Your Company’s Reputation

In the business world a company’s reputation is extremely important. If your business reputation has been harmed, it can be repaired, but requires some time and effort on your part. If someone feels that they have not had a good customer experience then they could express their discontent publicly.

These days there are so many websites where people can contribute comments on a product or service that are seen worldwide and these things can seriously harm the reputation of a company.

Promoting Your Business

One of the ways in which companies salvage a damaged business reputation is by promoting that business. The only way that a business, or an individual for that matter, can combat bad press is to take things in the opposite direction with good press. If you are trying to repair your company’s reputation then look for the positive aspects that you can promote.

If you have had some great feedback on how good your customer care policies are, then promote them. If you are known for dealing with any issues or complaints quickly and professionally, then boast about it. Get testimonials from satisfied customers if you can. Promote the positive aspects of your business and eventually you will overcome the slurs on your reputation.

Your reputation or brand is made up of a number of different things, and most particularly how your customers experience what you have to offer. Look closely at what you have to offer, address any perceived issues, and then carry on promoting your brand.

Make your business more customer centred. You and your staff should be giving out the same messages as this helps to conserve the consistency of your brand. Stick with the same message that you started with, it must have been effective for you to have built a customer base.

Your Online Reputation

If you feel that your online reputation has been damaged by someone’s negative comments online, then you need to find ways to counteract the damage. You probably have a number of satisfied customers, and if that’s the case, get them to write some comments.

Don’t shy away from negative comments or try and delete them as this can often cause even more bad press!  Instead face the comments head-on and be transparent in doing everything you can to redeem that customers view of your company.  It is even possible to handle a negative comment so well that the whole situation turns into a good press story about your efforts to keep your customers happy!

Press releases and a company blog are more great ways of repairing a damaged, online reputation. If you run a hotel or travel company and have had a damaging review, then get someone in your company to publish great reviews. When the damage to your reputation is really bad it might be worth getting in touch with a company that deals specifically in repairing online reputations.

Protecting Your Brand

Your brand is made up of many different things. When you have had adverse press or reviews that have damaged your brand, it is up to you to advertise the positive aspects. Emphasise the benefits that you offer your customers. Email customers on your list asking what they would like to see from your company.

The occasional survey, asking what customers want and then implementing those things is good for your brand’s reputation. Get yourself known as a company that listens and is proactive when it comes to customer requests. You can’t control everything. Identify all the things connected with your brand that you can control and then set about doing it!

Featured Image: Royalty free stock from sxc.hu – source

Article by Hallmark Consumer Services

This guest post was provided by Hallmark Consumer Services who offer a range of e-fulfilment, customer services and logistics facilities to meet your business needs.

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Elements That Make A Company Brand Logo Unforgettable

Much have been said and written about designing logos. Few write about brand oriented emblems and this article will therefore focus on logos that are meant for the real world. With the influx of free and stock logos, the branding of newly established companies is suffering. Most of the newbie designers fail to realize that an emblem is like the face or mirror of a business. It is not simply about selecting colors, design, shapes, symbols or tagline at random.

Let’s see how a company brand logo can be made memorable.

First Things First.. Research

Yes, it is sound and extensive research that matters the most. It is the be-all and end-all of the logo designing process. Whether you are part of a big team or working individually, the targeted customers should influence the decisions you are taking while creating an emblem. The tastes and preferences of the audience will take your design forward. It is for this reason that you should have a proper understanding of the firm’s promotional strategy. It is as important as placing the initial brick in an edifice.

Research should include everything from font selection to understanding target consumers.

Should Build Trust

The monogram is not only the first impression of the business on the people, but also how reliable that business is. Will the customers be able to trust the brand and avail the products or services? The color, shapes and symbols used should therefore say something about the products of the company. These design elements should be telling a story to the audience about the unique selling points and how the products will benefit users. Only then, people will start relying on your trademark.

A Very Powerful Name

The making or breaking of an emblem depends on two aspects:

–        You give your firm a name.

–        And the name should be given a face.

These are the two essential parameters that will help you in the designing process. It will help you think, conceptualize, plan and finally implement. The name should be powerful enough to be remembered when used with a symbol. Ensure that your concern is recognizable without the use of a tagline. Therefore, think of something that is robust enough to create a lasting impression on prospects.

Simplicity

The making or breaking of a trademark depends on including simple elements. This implies less use of colors, avoiding stylish fonts and inclusion of white space. It is simple designs that people remember and not something too complicated in nature. Follow the KISS (i.e., keep it simple, stupid) principle if you want to be in a win-win situation.

Unique and Distinct

A robust monogram is one that doesn’t tell people what is there inside, but makes it unique and distinct so that your firm stands out in the crowd. Let your creative juices flow and employ your artistic skills to give your company symbol a matchless identity! The success or failure of a logo depends not on the accentuation of the subliminal, but creating a strong impact on the consumers.

Have more ideas to share? Comment.

Featured image: CC – Attribution photo by Nicolas Nova – source

Article by Sreeya roy Choudhary

This aricle is Written by Sreeya roy Choudhary Sharing information on how creating a company brand identity design is a challenging task. Adequate research, building trust, thinking of a powerful name, following simplicity, and creating unique designs are some of the things to consider.

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Perfect Poster Marketing Campaign: Top Steps

Posters are usually seen carrying promotional content that are strategically posted over the walls of the public areas to market different products and services. These remain the best tool to boost up your branding and visitors to your stores. The fact is a poster campaign is one of the oldest and best ways to boost up your brand awareness and profits. It is considered as the one of the most inexpensive marketing techniques, which gives message to your target customer base in a most effective ways. If you are planning to choose any marketing campaign for your business, you need to follow some of its important steps. Few of the top steps of a perfect poster marketing campaign as discussed as under. Let’s check them out:

Set your objectives

As said, if you are not able to plan, you simply plan to fail. The basic step, which you need for a perfect poster marketing campaign is to define your goals in a more clear and vivid fashion. You need to be very much specific while defining your objectives. For instance are you keen to reach out to hundred new customers, boost up your website traffic by 20% or simply grow your sales by 15%?

Once you set your basic goal, it’s time to measure and track your success. Defining your objectives or setting up goals will help you in knowing the way the poster campaign has to be carried out. It will also help you in the various aspects of poster like its design, printing option and distribution. Hence once you set up a goal; it becomes very much easy for you to design, print or distribute the posters that will help you to achieve your specific business objectives.

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CC Photo by Pawel Janczarek

Your poster design should be attractive enough to get the attention of your prospects. It must be able to promote your brand and thus help to relate your customers to your business. The copy of your posters should be relevant and interesting. It should be able to promote your special limited offers in order to find instant action. It should carry a proper call to action, which is nothing but the next step, which your prospects should be able to take.

You are then supposed to print the posters over a premium quality paper at a competent cost for a perfect marketing campaign for your business. This step would involve a good team having designers, copywriters and online printing company, which will give a shape to your poster campaigns. Though this campaign would require some investments, your ROI would be far better and greater.

Distributing it with wisdom

A poster having some interesting video game may not strike near any daycare center, but certainly a collection of new toys for the kids would definitely have the response. Hence this is an important step of a perfect poster marketing campaign wherein you need to identify the best place to promote your products or services. Always put your posters at a place, which is regarded as high traffic zones where your target audience often dwells. By being in your target audience’s natural environment, you would end up noticing yourself.

Final word

Poster campaigns remain the oldest and the most effective means to increase your brand awareness and profits. In order to get the maximum out of it, you are supposed to follow few important steps. The above three steps make any poster campaign a perfect one increasing your bottom line.

Article by Margaret

Margaret is a writer/blogger. She loves writing, travelling and reading books. She contributes in Logix9. Check here for more on Logix9

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Inspirational Logo Designs of the Week # 6

Hello and welcome to our fresh logo inspiration series! I hope you will find most of this week’s logos interesting, refreshing and inspiring. And if you are not a designer i hope that they will draw your attention, and begin to appreciate the beauty and the work involved behind corporate design.

Inspirational Logo Designs of the Week # 6   Denis Olenik→Avivo Corporate Identity

Inspirational Logo Designs of the Week # 6   Adrian Knopik →FLEX creative

Inspirational Logo Designs of the Week # 6   Transformer Studio →Sochi 2014 Winter Olympics Official Logo Bid

Inspirational Logo Designs of the Week # 6   Roger Oddone→Corporate and brand identity Ethnique

Inspirational Logo Designs of the Week # 6   Roger Oddone→Corporate and brand identity Amova

Inspirational Logo Designs of the Week # 6   Neografik →Neublok Branding

Inspirational Logo Designs of the Week # 6   Maxime Quoilin→valens Energy Drink Identity

Inspirational Logo Designs of the Week # 6   Heydays →ITI

Inspirational Logo Designs of the Week # 6   Federico Landini→Whitescape Corporate Identity

Inspirational Logo Designs of the Week # 6   Denis Olenik→Savviva Corporate Identity

Hope you’d enjoyed this week’s logos! And if you want to see more, you can find all the designers at Behance!

See you next time!

(These Works are displayed here because they are licensed as Creative Commons – Attribution by their designers, and for the sole purpose of inspiring and promoting design)