Modern design applications are built to empower the new generation of graphic designers in print, web and mobile media platforms, for 3D animation and photo-realistic film output. The last few years have seen a transformation in the capability of these applications and they have included a vast array of new features and effects.
If you want to develop the skill needed to capitalise on these opportunities there are some applications that should be on any designer’s short list.
AutoCAD and AutoDesk Inventor
Although, in recent years, manufacturing output has decreased significantly in the west, the demand for new, diverse high quality products is increasing. All these new products have to be designed and most of them are designed in applications like AutoCAD and Autodesk Inventor.
Autodesk Inventor is a 3D CAD and Simulation application for Mechanical Design. It allows designers and engineers to produce accurate 3D models to aid design, visualisation, and simulation of products before they are built, reducing risk and cost.
The feature set of traditional CAD has extended to modelling and rendering in full motion 3D, making the applications like AutoCAD useful right through to making marketing materials and full motion rendering for TV advertising. You would be surprised how many products you see advertised on TV that are virtual, nowadays it’s cheaper to set up a simulation than a photo shoot or a day of filming.
At the creative end of the media business AutoCAD and its associated applications like Maya are used in film, TV and gaming to create virtual worlds, characters and motion effects. Objects, characters and landscapes can be designed with the same attention to detail as is required for real world products. So, traditional CAD skills are very much alive and in the virtual worlds, are open to far more creative license that ever.
AutoCAD has truly moved with the times and now has a range of application extensions to allow light source manipulation, rendering, characterisation, avatar development and a host of other media centric utilities.
Adobe InDesign and Creative Suite
Slightly less exotic than the world of movies and gaming but just as lucrative for creative technology professionals, are web and print media skills. Jobs in this field are expected to rise by at least 15% (United States BLS) in the US and European market places through 2013.
As traditional and web channels increase, the number of brands and advertisements increase in proportion. Even in the recession, where there is more competition for less disposable income, high quality and striking visuals are what companies need if they want to be remembered.
The influence of design impact and branding in advertising communication to create memorable iconic visuals is critical to the success of some businesses.
Indesign is part of the Adobe Creative Suite 5.5, generally accepted as the design standard and includes Photoshop, Illustrator, Acrobat X Pro, Bridge and Device Central. If you are a graphic designer, or work for a print media outlet, such as a newspaper or magazine, you are probably the most familiar (and infatuated) with Photoshop, Illustrator and InDesign. In fact ‘Photoshopping’ is the term generally used to describe the ‘perfecting’ of imperfect posed pictures of the famous to remove blemishes and take a few years off their appearance. And although we know that nowadays we can’t trust a picture, you can be assured that both Photoshop & Indesign training can put years on your career.
The social media, the cloud and big data are terms you will hear throughout 2013 and, the impact of these technologies will be felt throughout the length and breadth of the technology landscape.
With more data being collected from diverse sources, the skills needed to visually depict these relationships is fast becoming a recognised discipline. Infographics, as it is now termed, describes the process of representing complex data to show the patterns and trends visually.
Charts and graphs can begin to look dull and corporate on a highly visual or stylised web site or publications so, Visua.ly makes data as visually appealing as it is informative creating memorable facts, figures and statistics
Infographics provide a method of visually illustrating data from diverse sources creating a graphic representation with sufficient appeal in order that the viewer will spend the time needed to understand it.
So from reacquainting yourself with the old guard of graphics applications to making friends the new kids on the visual block, there is enough to make 2013 a good year for drawing and design professionals.
Article by Acuity Training
This article was brought to you by Acuity Training. Acuity has a large number of design and development focused courses, including; SPSS, Indesign training, Autocad and much more.
Article publié pour la première fois le 13/04/2013