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By: Anderson Brian

How the quality of website affect SEO success

The quality of the website affects the overall success of SEO. There are two basic reasons behind this:

It is the search engines which need to make sure that their users must have a positive experience after visiting the website from their search results. Therefore, to ensure the positive and effective user experience, the search results must include those websites which not only provide relevant and useful information but also provide you the best user experience on the website.

Secondly, website should be designed in such a way that it converts visitors into customers or sales. A professionally designed and a quality site is likely to give more positive and effective results and raises the conversion rate. First page rankings will not be of any use, if your site doesn’t turns out in customers.

Therefore, in this article, it is discussed about those tips about website design which would ensure a positive and effective user experience.

1.  Have a professional design: Having an appealing and a professional website design is one of the most important elements of user experience. A bad design may turn off your users and an attractive design can impress and involve your customers. A bad design will lead to high bounce rate and low conversion rate. If this happens, then the search engine will consider it as the negative signals and hence will reduce the ranking of your site in search results. Moreover, people are visual now days and make judgments on the basis of first impression. A common saying “ First impression is the last impression”

2. Create informative and engaging content:  You must make sure that you write the content for your audience and not for search engines. In order to give positive experience to the users, you must write the relevant and the well written content. It must be easily understandable to the user and must fulfill their needs. If the content is of good quality, then people will like to visit your site again to get updated information, and even share your content if it meets their wants.

On the contrary, if you provide irrelevant and bad content to the users then they will never visit your site again.

3.  Provide easy and user friendly navigation: Once the user is impressed with the design and the content of your site, it is required to keep them on your site for a longer period and this can be possible only if you provide an easy navigation to the user. If the navigation on your site is easier to the user then he/she can view some additional information. If the users find it difficult to navigate the additional information on your site, then he will skip from your site and will move to another site.

4. Ensure quick page loading: No matter how great is your design of your website or how relevant or engaging is the information. It will only be useful if the loading time is less i.e. the page is loaded quickly and is visible to the users effectively. The slow page load speed results in the poor user experience. Therefore you must invest in high quality hosting solutions to ensure faster page loading speed.

Summary

The characteristic features of a high quality website are – professional design, user friendly navigation and faster loading speed of web pages and all these are essential for a successful SEO campaign. A good ranking will be a waste if your website doesn’t comprise of these characteristics.

Featured Image: Creative Commons – Attribution by Anderson Brian

Creative Commons - Attribution photo by Per Axbom

12 Mobile Web Design Trends for 2013 and Beyond…

Some websites are not so mobile friendly but in 2013 that is changing—almost a must for web designers. Users want websites to be seamless and exact on PCs, laptops, smartphones and tablets. What are designers looking at to make this possible? Here are 12 trends that are changing the online world.

1. More Responsive Web Designs

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Image via Flickr axbom

RWD or Responsive Web Design means once employed, a website is viewable on any device, desktop, smartphone or tablet. Newspapers and sports-themed websites are gaining tons of followers with new RWD looks that dismiss scrolling left to right for reading text and the image conversions are flawless.

It is true 67 percent of Internet users say they are more apt to buy on the go. With more people using tablets and smartphones to make purchases, RWD cuts out the need for different SEO and HTML in order for consumers to browse and buy no matter what the device; the site looks the same.

2. Websites Are Losing the Clutter

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Image via Flickr webtreats

It used to be the more action-packed a website home page, the better but no more. Designers have realized less is more. They are doing this with hidden landing pages and shorter navigation bars. Some websites are losing the navigation bar altogether.

With hidden landing pages, users searching on smartphones will land on the desired page instead of the home page making them more apt to buy or learn more. These hidden pages while still found in a search, when packed with SEO and keywords, are helping to end the clutter on home pages. Left and right arrows and scrolling bars are also making websites fresh and crisp enticing the viewer move through with touchscreens or the mouse.

3. Websites Will Look More Like Apps

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Image via Flickr by Microsoft Sweden

Forget the old term “there’s an app for that,” and instead, think app look-alike-designed websites. The Wall Street Journal reported as of June 2012, the Apple App store offered 650,000 available apps for download and the Google Play Store was not far off at 500,000. And, mobile users are downloading those apps at a large rate—30 billion for iPhones and 15 billion for Android operating systems.

Designers will achieve a wider audience with app-looking websites and users will enjoy the familiarity they bring.

4. Navigation Bars That Move

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Image via Flickr Gustavo da Cunha Pimenta

CSS programming allows for the “position: fixed” offering navigation bars that scroll up or down when users do. Although not new, they provide users an easy way to head to another part of the website faster.

The fixed position works best with where website navigation bars are page content or search-driven so users can quickly change search criteria or click on scrolling bars to narrow down desired content.

5. The Use of Larger Photos and Images

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Image via Flickr Life@Microsoft Australia

Web designers are also skipping smaller images and opting for larger high-resolution images instead. Not only are these eye-appealing when designed correctly, larger images offer the chance for more elements within the image.

Popular venues for large images include expos, health care, lobbies, restaurants and retail stores that offer an inside feel to the viewer.

6. The Insertion of QR Codes

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Image via Flickr Dan Zen

QR (quick response) codes are now widespread on websites as a call to action—and mobile users are scanning them.

Good for discounts, promotions, coupons or for informational purposes, when users find these calls to action they are pulling out their Blackberry cell phones to take advantage of these hidden square offerings.

7. Influx of Social Media Badges

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Image via Flickr birgerking

It used to be most websites would have a Facebook and Twitter badge and that was it. Now, designers are leading users to companies on LinkedIn, Google+, Digg, StumbleUpon, Tumblr, Pinterest and more.

Beyond leading viewers to these social media pages, web designers are also using social media badges on blog posts pages where readers can share the posts on their social media pages.

8. Integrated Video

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Image via Flickr Bonnie Bogle

Desktop Google searches will almost always provide a YouTube video. Part of the reason is Google owns YouTube but the other reasons is the real-life scalability videos offer.

Consumers can see how a product works, take a 360 degree tour or learn how to use software and videos are playing a big part in web design.

9. Larger Typography

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Image via Flickr adactio

Yes if the typography is bigger, it’s better in today’s world of web design. CSS and XHTML coding is making larger typography fit onto mobile phone screens but when using laptops, desktops or tablets, larger text—and simpler fonts—are engaging viewers.

The Sans Serif font is in again along with big text and much like larger photos, designers are using this trend for web design more and more.

10. DIY Website Design

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Image via Flickr Phil Oakley

WordPress has been around for a while now allowing DIY designer to create their own designs; GitHub is another. Known as open source software many DIY designers are finding free templates created by the skilled open source pros or creating their own.

With open source software brings many plugins each with its own must-have feature and if you want your website to have a great mobile look, there are plugins for that too.

11. HTML5 and JavaScript Surging Ahead of Flash

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Image via Flickr Josef Dunne

With upgraded features in HTML5 and JavaScript, Flash is going away. Wed designers are taking advantage of what HTML5 and JavaScript can do such as offering a rich Internet application (RIA)—Chrome Experiments is a good example of just how designers are making websites rich and interactive.

Movement and engagement are the force behind this type of design.

12. Story Timelines

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Image via Flickr Vixie Rayna

Companies rich in history are using story timelines and opting out of the conventional feel of homepages. This learn more about us approach allows for great imagery and text as well as a cinematic feel.

Popular industries engaged in using story timelines are automakers, food manufacturers and the fashion industry.

These new trends in web design are not only making websites more mobile friendly, they are also engaging the user, providing interaction and offer smart searching capabilities. Because technology and web designer programming changes in a flash, along with these trends in web design for 2013, expect even more from the innovative and the imaginative.

By: SEOPlanter

Definition of penalty and ban on a web page or site from Google

What difference is there between Ban and Criminalization of a Web Site?

First of all it is good to clarify what is a penalty and what is the ban of a website.

Criminalization of the Web site or Web page

What does it mean that a page or site has been penalized by Google?

A website is considered penalized when one or more pages, the first placed permanently with certain keywords, undergo a sudden collapse and no longer placed in the top positions. When a site or specific pages of a site is penalized, are indexed in the indexes of the engine, but are downgraded in the SERPs  (an acronym for Search Engine Results Page ), which results pages of search engine.

In practice, the penalty is a ” downgrading “of the site or a web page that involves the loss of positions in the SERPs .

The penalty is usually a “downgrading” of positions within the engine’s results pages .

► The Google penalties are usually of two types :

  • penalties algorithmic / automatic : algorithms applied by the search engine
  • Penalties Manual : manually applied by the Google team

Some types of Google Penalties are for example:

  • Google Penalty -5 : Google this slight disadvantage is the downgrading of a web site from first to sixth place . In practice, if your website has always been at the top of Google searches with a given key, and suddenly finds himself in sixth place, could have suffered this penalty.
  • Google Penalty -30 / -90 : page penalized (penalized or pages) is hereby imposed a penalty of TOT positions (30 to 90) so that it no longer appears in the first pages of Google. In practice, if the first page was a well-positioned with a keyword, it will be relegated to positions of XX in Google SERPs.
  • Google Penalty -950 : -950 penalty in the event, the page hit by the penalty will only appear after the 95th page of Google SERPs. This is a penalty due to over-optimization  or keyword stuffing (Over Optimization Penalty)
  • Other Penalties : There are also numerous other types of penalties from Google, for example due to over-optimized backlink in a reduced period of time, the excess of tags, the presence of duplicate content, and more.

Keep in mind that some penalties are often not real penalties, but only of ” fluctuations “.

Ban the Website

What does the site banned from Google?

A site is banned by Google when it is completely excluded from the Google index . In practice even a page of the website is in the archives of Google. The banned site will no longer appear in the results of the engines for any type of query.

How can you tell if a site is penalized or banned?

See if a site is banned is very simple. Just search Google for site: nomedelmiosito.com. If the engine does not return any results, then there is no page in the indices of the engine. Tell if a site is penalized, however, is not always easy and requires a thorough analysis.

Featured Image: Creative Commons – Attribution by SEOPlanter on Flickr

Article by Mohit Maheshwari

Mohit Maheshwari (Google+) is the CEO and strategist of a professional web development company india and a digital marketing agency, New Media Guru. He is also an active blogger and loves to share his experience and knowledge of the web development company india web designing and Internet marketing.

Creative Commons - Attribution by Victor1558 on Flickr

How a business can make the most of its marketing strategies

Despite the current economic climate, small businesses and medium-sized enterprises can still succeed. Businesses can rise above the competition where there’s demand for a product or service with the help of an intelligent marketing strategy.

Some businesses today admit to limited marketing budgets holding them back from reaching their customer base, with news of newly launched or upcoming products falling flat without being picked up on by the public.

Implementing a marketing strategy may well be the most important thing a business can do – and it doesn’t have to cost the world. Of course, it’s well within a company’s interests to reduce its marketing spends while putting into place the most beneficial plans, and there are a number of cost-effective routes open to a 21st century business.

The importance of having a strong website

The internet undoubtedly plays a huge role in the modern world. Personal computers and, in more recent years, laptops and tablet computers have slowly edged the television set from its decades-long reign as the home’s focal point. With a huge number of U.S citizens today making daily use of the internet, increasingly via tablets and smartphones, having a great website couldn’t be more important. This has to involve strong aesthetics so a business comes across as professional and trustworthy, and also functionality so that users feel engaged and find a site easy to navigate.

Being visible on the internet is essential. With more and more people choosing to shop online, it’s important for a business to increase its visibility. The best methods include using a mixture of search engine optimization (SEO) to achieve better rankings in the results of popular search engine sites, such as Google and Yahoo, and activity on social networking sites such as Twitter, Facebook, and Google+.

A return to tradition

Of course, it’s not all about technology. The world’s population may be increasingly tech savvy, but printed marketing materials have been around for centuries, and there’s one simple reason – they work.

Especially for smaller businesses targeting residential or business areas in their locality, or looking to attract the custom of shoppers passing through nearby retail centers and shopping districts, printed marketing material allows businesses to reach customers in a variety of ways.

Printed banners hung on poles will grab the attention of passers-by simply by the space they take up. Likewise, flyers can be posted out to residents in specific zip codes or handed out to shoppers on the street. Glossy brochures can be left in suitable venues, such as serviced office centers for B2B enterprises, or local hotels and information centers for businesses seeking to attract custom from tourists.

The business card – a timeless classic

Anyone who’s attended a weekend conference or regularly sits in on business meetings will testify to the importance of a good business card. Handing over a business card to a potential client or business partner can be a great way of showing them real interest, professionalism, and trustworthiness.

Tried and tested – email marketing

Email campaigns have proven useful to businesses in every sector – from office cleaners to grocery stores and recreation centers. Business owners should build an email list gradually by requesting customer email addresses with purchases made in store and online. Some people might be naturally reluctant to subscribe – which is why it pays to offer special deals, discounts, and engaging newsletters for those who do.

Be heard

Ultimately, it all comes down to selling the brand; being active and promoting a company’s name, colors, and mission statement whenever possible. It’s about giving the business a face and a voice, making other businesses and the public know what is on offer – and that as a name in the industry or market, the company is here to stay.

Featured Image: Creative Commons – Attribution by Victor1558 on Flickr

Article by Charlton

Charlton works for Minuteman Press, a printing company which provides high quality printed marketing material for a variety of businesses. More information can be found at www.shop.minutemanpress.com.

The Death of Creativity

Why Are You Called a Failed Designer?

To mess up as a web designer is quite a simple task – there is a number of things you can do or not do to succeed in it. Want to know how? Read on.

  • You are trying to do it all: from creating such simple things as a website mockup or a logo to programming in backend languages and working with backend frameworks, as well as coding XHTML and CSS; you know how to develop raw JavaScript and you play around with JS libraries; you also produce content and do copywriting, and you are pretty good at SEM and SEO.Doing too many things as a web designer will most likely keep you from becoming an expert in either of these areas. It is impossible to stay up to date and remain on the cutting edge of every technology that is out there, know every coding language, be familiar with each concept. That is why it would be a good idea to define a field or two of your particular interests and focus all your efforts on them.
  • You are sure that ‘specs’ are unnecessary: some tend to think that specs should only be done by newbie-designers with very little or no experience, however, it is always safer to follow certain web standards when you are working on a project.Properly done specs may really ease your life, just like bad specs can very well hurt your designer’s career. Spend some time on specification documents development to make sure you’re improving your work.
  • You don’t network with other professionals: some IT people, web designers included, are not a talkative crowd who socialize easily. However that’s not the reason to avoid networking which can be and it usually is a very helpful way to gain new knowledge, get help from fellow workers and share your own experience. Following the blogs of certain world top programmers and joining corresponding discussions on professional forums will definitely help in this aspect. 
  • Your designs are not unique, and you couldn’t care less: a customer often orders a project with the words “I want something like this” and shows someone’s website with a design that is such a temptation to copy. Yet it is best to define what it is they like about the specified design and create something of your own to satisfy the client, without risking your whole career to infringe the copyright of another professional. Therefore you should really care about being unique in your work, otherwise you may end up in multiple fines and lawsuits which will eventually finish your career as a web designer sooner than you suspect.
  • You’re not a people person: not being able to communicate with a customer on a proper level may really hurt your career as a web designer.  After all every client wants a friendly companion to discuss their project with. You should also learn to handle difficult customers, authoritarian managers and annoying coworkers as well as ambiguous situations where only open communication can solve an issue. And remember to have a few things averted making excuses, complaining and slandering.
  • You encourage familiarity with customers: setting boundaries with your clients from the very beginning is an important part of being a successful designer. If you don’t do it, you will deal with a handful of issues such as frequent reviews from a client’s side, which in its turn may lead to tremendous loss of time. That is why a clear policy would be a good idea to show the customers that you’re a professional and there are limits that can not be overstepped. Such limitations are usually outlined in the contract.
  • You are way too self-satisfied: even though being a web designer usually means that you can do a whole lot of really cool stuff, that doesn’t mean you should become arrogant about that. As soon as you think that way about yourself, you stop making an effort of doing great work for your customers, your creativeness goes down and you risk at ending up at the bottom of your career. So, whenever you feel like you’re a guru designer, don’t forget to remind yourself that there is always space to grow further.
  • You often delay your deadlines: and you can always justify them. Not the best idea, however. All those personal tasks of yours – e-mails, articles, projects etc.  – should not be in the way of executing your core responsibilities on time. Keep your customers up to date, let them know what is going on with their projects, stay on top of the important tasks and you will be known as a responsible professional in your area.
  • You let your customers walk all over you: on the one hand, there is nothing wrong with being helpful for your customers at all times. But the bad thing is that some people would take advantage and their requests would become endless, either by asking for too much work to be done in a short period of time or by trying not to pay for what is supposed to be paid for. Don’t fall for any of it, respect yourself as an expert who deserves to be paid for whatever is done on time and according to the terms of the contract, and you will be respected in return.
  • You don’t have any dress code at work: and that’s fine as long as you care enough to put on a nice clean shirt when your client is in the office. By your professional appearance you show respect to the customer, and your business intentions. They will embrace it and see that you take their project seriously.

There is definitely more about being a bad designer, as well as about being a good one. Focus on all the right things, and feel free to share your thoughts – you are most welcome to comment on this article.

Featured image: Royalty free stock from sxc.hu

Article by Elena Bizina

Elena Bizina has come through an exciting path from teaching English to all age groups, toward IT Sales and Marketing. Now she is enjoying a part time writer’s job and a full time motherhood.  Elena particularly loves foreign languages and traveling and plans to carry on with these hobbies in the nearest future. She holds a position of a Copywriter at Zfort Group, an IT Outsourcing service provider.

solution

How To Tell If Your Web Design Company Is Scamming You

There seems to be a growing concern amongst many business owners – they fear that their web design company, whom they also trust to host their website and to register their domain name, may be scamming them. Often, the full extent of the company’s power over their clients is not revealed until the client wants to switch web hosts or they want to upgrade their website – why else would the company need to alienate their clients?

There are a variety of ways that a design company may choose to deal with what they have dubbed ‘traitor clients’; those who have decided to take their business elsewhere. They may send them a large bill for switching hosts, often known as a cancellation fee. They may cancel the client’s account completely, which can cause email issues. They may point the domain name to a different website. And they make take the website down until further notice.

It is these sorts of actions that make many people believe design companies are holding too much power over their clients. Why should you be punished for looking for a better deal? You are within your rights to do what you like when you like with your own business, especially as you ultimately own your website and your domain name. This is the reality becoming clear to many clients who have discovered that their design company hasn’t been honest with them.

As with any sort of business venture, there are a number of loopholes in the web design industry that have actually allowed companies to take full control of their client’s web presence. For example, if you haven’t signed a contract specifying that you have sole rights to your domain name or that you will pay certain fees, then there really isn’t much you can do when the design company turns around and takes you for everything you have.

So, how can you go about taking power away from the design company and keeping it within your own grasp, where it belongs? It is recommended that you go out and register your desired domain name before you contact a designer to create a website for you. This way, you will be in possession of all documents relating to the ownership and registration of your domain. This does not, however, prevent companies from scamming you in other ways.

When choosing a web design company to take on the creation of your website, there are a number of questions that you should ask to ensure that they aren’t trying to scam you:

  • Do you provide a contract for all of your projects?
  • If I register my domain name through you, will my contract state that I own the name in all circumstances?
  • If I am late in making payments, does your company policy state that you must cancel the account?
  • Is it stated in your contract that I cannot switch to a different host at a later date?

At the end of the day, you should be wary of web design companies that do not require their clients to sign contracts for every aspect of the project. Without a signed document, there is no way that you can prove your ownership of the website or even of the domain name – for all you know, the design company is trying to sell the whole thing out from under you.

 Article by John Fulton

John has been working as a freelance writer for Zeemo. The company is known to provide excellent and reliable online services such as web development, graphic design, SEO services and web design Melbourne for over a decade now.