Packaging no longer just fulfils the functions of protecting, containing and preserving items, it serves a much wider purpose. Designers and marketing specialists all know how important packaging is in terms of how it influences an individual’s perception and whether it will sell or not. Attention grabbing is certainly something that packaging designers aim for, and here are 10 fantastic packaging ideas that are sure to get noticed.
The clever container for this loaf of bread shaped like a gnome’s hat has a design of a character on the front. When the bread is placed in the container, it reinforces the idea that the bread is shaped like a hat. Eating bread is not likely to be the same again!
Designed by Lo Siento Studio
The pizza and toothpaste collaboration
At first glance, this looks like an ordinary pizza box. But open it up, and as well as your savoury feast, the box contains a glaring picture of the inside of a mouth. The idea was to promote Colgate’s new range of toothpaste, Max Night, to encourage people to use this toothpaste so that their dinner breath doesn’t become their morning breath.
By advertising agency Y&R, Paris, France
Wine in a log
As far as packaging is concerned, this one is pretty unusual to say the least. It’s a bottle of wine and a box of matches encased in a wooden log. The idea is the user should enjoy the wine by burning the log on a warm cosy fire.
By advertising agency Cole & Weber, Seattle, USA
Forget your normal run-of-the-mill block of cheese next time you head down the supermarket. This truly unique packaging idea for selling Parmesan cheese is worth buying just for the experience it encompasses. Use the sharpener to sharpen the Parmesan pencils and you’ve instantly got shavings of cheese to drop on your plate of pasta.
By advertising agency Kolle Rebbe, Hamburg, Germany
Fruit-shaped jam jars
If you want your packaging to deliver exactly what it says on the outside, then the fruit-shaped jam jars couldn’t be more truthful. The shape of the jar resembles the flavour of jam inside. Quirky and eye-catching, these jars are bound to stand out amongst a row of identical-looking alternatives on supermarket shelves.
By advertising agency Tapsa
If the prospect of painting your walls fills you with dread, then what you need is a paintbrush with a moustache-inspired packaging to inject a bit of fun into the project. The paintbrush is enclosed in card packaging with facial designs, so that the bristles of the brush resemble a moustache.
By designer Simon Laliberte
The empty tummy bag
These plain paper bags used in grocery stores look simple enough, but on closer inspection they reveal the shape of a human stomach. When the bags are empty, so is the stomach, but fill the bag with food and it looks as though the stomach is filled with food, as well. The City Harvest stomach bag is designed to help cure hunger in New York.
By Andy Winner and One Show Merit
Lunch bags that nobody would want to steal
These gimmicky lunch bags contain green spots on the side, so when your sandwiches are inside, they don’t look particularly appealing. The idea of the packaging being that the green splotches act as a deterrent for any would-be sandwich thief!
If you’re going to sell coconut water, then surely the most appropriate form of packaging would have to be inside a coconut shell? Head to the Dominican Republic and that’s what you’ll be able to find.
The real milk bottle
Milk bottle packaging is fairly bog-standard and not terribly inspiring. But, for something a little different, designers Julien De Repentigny and Gabriel Lefebvre came up with this milk container that spells out exactly what’s inside the carton!
Images are copyrighted by the respective designers and agencies and are displayed here for the sole purpose of promoting design and their work.
Article by UK Packaging
This guest article has been written by UK Packaging, providers of quality packing materials including bubble wrap, jiffy bags and cardboard boxes.
Article publié pour la première fois le 22/04/2013