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Petar-Pavlov→Doritos-Packaging-Concept

Important considerations for better package design

Perhaps packaging is the most common design field that we get daily in touch, and i can’t stop getting the feeling that is also the most misunderstood.

Well to be honest, I get the feeling that the designer’s profession is a bit misunderstood too. The strongest – and sadly not only – misconception is that knowing how to use the Adobe suite makes you automatically a graphic or web or a motion designer. This claim is as absurd as someone saying that knowing how to hold a test tube makes you a scientist! But this is not our today topic.

In this article we’ll talk about package design. We’ll discuss several important considerations from technical prerequisites to human perception.

Important considerations for better package design   Happycentro →Sabadì

Happycentro →Sabadì

So package is functional tool, it fulfills various requirements of commerce, and a distinctive package form helps define product’s and brand personality. As you design it, you should take into account its whole life cycle. Design of the structural graphics is the least of your concerns! Yes someone who can open Photoshop can do it too. You as designer should be considering which its place in the brand hierarchy is. And also practical things like its transportation, containment, storage, display, end-use and finally disposal.

- Making a unique package is half the work. Unique constructions in packaging are only commendable if they can be mass produced efficiently and they can accommodate the distribution channels of the company. So make sure your work is within the parameters of the brief.

Important considerations for better package design   Burak Kaynak→Sliced Bread Notebook

Burak Kaynak→Sliced Bread Notebook

- You should be able to understand the feasibility of what you are proposing as package design, and also account for any pitfalls that you will likely encounter. Make sure your design can actually manufactured with the suggested materials, not just in theory but also within the budget.

- Try to think more as your audience. Assume you were in the super market, and haven’t already developed a brand loyalty. And assume again that all other things like perceived quality and price where equal. What would make you pick this brand over another?

- Packaging alone can make us feel that we are buying more than just a product but an experience. The three dimensional form that you can wrap your hands around and feel it – has an undeniably stronger feeling than other design disciplines. Developing an alluring form or a package that Is functioning uniquely can potentially become the cornerstone of an entire marketing strategy. So after determine the target audience the next usual step in package design is to determine its form.

Important considerations for better package design   Alberto Vasquez→3in1 Stick package design for Nescafé

Alberto Vasquez→3in1 Stick package design for Nescafé

- Consider potential harmful by-products and excessive waste that might be caused by your choices on materials and try to eliminate these factors or in worst case minimize them. Making your packaging environment friendly should be your first priority and its necessity in the modern over polluted world we live in is more than an ethical matter!!

- Study successful forms of the past (well generally study the past). Knowing how we got on today’s market will empower you understand it better. Study and analyze even forms of products that have been removed from this specific market. Evaluate what had made them successful and how can you adapt them to your needs, improve them or completely repurpose them.
I hope you enjoyed this article and gave some things to think and consider!

How does packaging affect your choice to buy a product?

Looking forward to hear your comments and opinions!

 

Featured Image: Creative Commons – Attribution Behance Project by Petar Pavlov

Chris-Piascik→Morgan-&-Milo

Creating more sustainable packaging systems

In a previous article I have suggested some ideas to consider for improving your package design in general. In this one I would like to introduce you to the complex world of sustainability as far as package design is concerned and suggest some ways to make your packaging more sustainable.

Did you know that our present methods of production, consumption and disposal are actually destroying globally our life support system?

Well you don’t have to take my word on it, you can always spend some time researching and contemplating on that.
If you design packaging or want to learn more about package design, you should be aware by now that packaging is not about the structural graphics only, but also of form and materials. You should fully be aware and understand that your choices of materials and material applications have impact and consequences to our natural habitat.

You might be thinking that packaging requires the coordination of numerous industries, but rather than worry and be alarmed by this complexity you should be happy because as the designer you have many ways to reduce the negative impacts of packaging in the environment. As a package designer you are the one who should be knowledgeable and advice your client about these matters.

Sustainability requires us to understand this world as the complex system it is, and interact accordingly.
Here are some things to consider:

Try to use higher percentages of post-consumer recycled content. This encourages the the efficiency and development of collection systems by creating more demand, and is already is significantly reducing energy consumption and deforestation.
Explore the tree-free alternatives such as fast growing plants and agricultural by-products. Plants like hemp, switch grass, kenaf and straw, grow quickly, they need less water and fewer chemicals. Also from a marketing standpoint they provide more innovative opportunities to create unique and more interesting lines of “paper”.

Use papers from certified pulp sources this ensures that everyone in the supply chain gets fair share of the profits. FSC provides this kind of certifications for any wood derived materials. They monitor the sustainability of timber growth and harvest, as well as indigenous peoples and workers rights.

Use less ink coverage. The more ink consumed in the process the more will be the post-industrial and post-consumer waste to recycle the package.

Approximately 20% of the Pantone colors contain especially harmful chemicals. For example metallic colors contain high levels of copper and zinc compounds while many reds contain barium. Fluorescent colors also have a high toxic load.
Investigate and request soy based, or other vegetable produced inks. Soy printing in terms of performance has a higher level of rub resistance thus resulting in less dot gain than petroleum based inks. Soy pigments are much more intense requiring less ink to achieve the same effect. They are more easily removed from paper making the De-inking part of the recycle process more efficient. Soy ink can be cleaned with water based solvents reducing further the VOC (volatile organic compounds) that cause air pollution. Last but not least soy waste is considered much less hazardous by government standards.

Finally design packages with recycling in mind. Plastics used in the package should be easily detached from it and also marked with the proper resin symbol. We’ll further discuss this in a future article!

That’s definitely not all, but will help you get started!

Hope you enjoyed the article! I am looking forward for your comments and opinions.

Featured Image: Creative Commons – Attribution by Chris Piascik on Behance

By designer Simon Laliberte

10 Super Creative Product Packaging Ideas

Packaging no longer just fulfils the functions of protecting, containing and preserving items, it serves a much wider purpose.  Designers and marketing specialists all know how important packaging is in terms of how it influences an individual’s perception and whether it will sell or not.  Attention grabbing is certainly something that packaging designers aim for, and here are 10 fantastic packaging ideas that are sure to get noticed.

Gnome bread

The clever container for this loaf of bread shaped like a gnome’s hat has a design of a character on the front.  When the bread is placed in the container, it reinforces the idea that the bread is shaped like a hat.  Eating bread is not likely to be the same again!

10 Super Creative Product Packaging Ideas   Designed by Lo Siento Studio

Designed by Lo Siento Studio

The pizza and toothpaste collaboration

At first glance, this looks like an ordinary pizza box.  But open it up, and as well as your savoury feast, the box contains a glaring picture of the inside of a mouth.  The idea was to promote Colgate’s new range of toothpaste, Max Night, to encourage people to use this toothpaste so that their dinner breath doesn’t become their morning breath.

10 Super Creative Product Packaging Ideas   By advertising agency YR Paris France

By advertising agency Y&R, Paris, France

Wine in a log

As far as packaging is concerned, this one is pretty unusual to say the least.  It’s a bottle of wine and a box of matches encased in a wooden log.  The idea is the user should enjoy the wine by burning the log on a warm cosy fire.

10 Super Creative Product Packaging Ideas   By advertising agency Cole Weber Seattle USA

By advertising agency Cole & Weber, Seattle, USA

Cheesy pencils

Forget your normal run-of-the-mill block of cheese next time you head down the supermarket.  This truly unique packaging idea for selling Parmesan cheese is worth buying just for the experience it encompasses.  Use the sharpener to sharpen the Parmesan pencils and you’ve instantly got shavings of cheese to drop on your plate of pasta.

10 Super Creative Product Packaging Ideas   By advertising agency Kolle Rebbe Hamburg Germany

By advertising agency Kolle Rebbe, Hamburg, Germany

Fruit-shaped jam jars

If you want your packaging to deliver exactly what it says on the outside, then the fruit-shaped jam jars couldn’t be more truthful.  The shape of the jar resembles the flavour of jam inside.  Quirky and eye-catching, these jars are bound to stand out amongst a row of identical-looking alternatives on supermarket shelves.

10 Super Creative Product Packaging Ideas   By advertising agency Tapsa

By advertising agency Tapsa

Humorous DIY

If the prospect of painting your walls fills you with dread, then what you need is a paintbrush with a moustache-inspired packaging to inject a bit of fun into the project.  The paintbrush is enclosed in card packaging with facial designs, so that the bristles of the brush resemble a moustache.

10 Super Creative Product Packaging Ideas   By designer Simon Laliberte

By designer Simon Laliberte

The empty tummy bag

These plain paper bags used in grocery stores look simple enough, but on closer inspection they reveal the shape of a human stomach.  When the bags are empty, so is the stomach, but fill the bag with food and it looks as though the stomach is filled with food, as well.  The City Harvest stomach bag is designed to help cure hunger in New York.

10 Super Creative Product Packaging Ideas   By Andy Winner and One Show Merit

By Andy Winner and One Show Merit

Lunch bags that nobody would want to steal

These gimmicky lunch bags contain green spots on the side, so when your sandwiches are inside, they don’t look particularly appealing.  The idea of the packaging being that the green splotches act as a deterrent for any would-be sandwich thief!

10 Super Creative Product Packaging Ideas   anti theft lunch bags

http://www.thinkofthe.com/product.php?name=anti-theft-lunch-bags

Coconut water

If you’re going to sell coconut water, then surely the most appropriate form of packaging would have to be inside a coconut shell?  Head to the Dominican Republic and that’s what you’ll be able to find.

10 Super Creative Product Packaging Ideas   more awesome product packaging

http://designfeedr.com/more-awesome-product-packaging

The real milk bottle

Milk bottle packaging is fairly bog-standard and not terribly inspiring.  But, for something a little different, designers Julien De Repentigny and Gabriel Lefebvre came up with this milk container that spells out exactly what’s inside the carton!

10 Super Creative Product Packaging Ideas   visualadvice

http://visualadvice.com/?p=50

Images are copyrighted by the respective designers and agencies and are displayed here for the sole purpose of promoting design and their work.

Article by UK Packaging

This guest article has been written by UK Packaging, providers of quality packing materials including bubble wrap, jiffy bags and cardboard boxes.