Selling artwork in its original form without being forced to adapt it for other mediums or other formats hasn’t been a reality for decades. Because of this a great artist or graphic artist is often defined not only by the quality of their original work, but how well they can adapt that work to other formats and mediums in order to make it marketable. For the purpose of this article we’ll go over some of the easiest ways to get your work out of your studio and into the hands of the public.
If you’ve done a painting the original could be worth anything from a couple bucks to hundreds or thousands of dollars, but the prints will be worth a fraction of that, maybe 20% on a good day. An extremely easy way to increase the value of your print is to attach it to evenly spray gloss on it, the same way that you sealed your original painting. This time you’re not sealing anything, but you’re changing the surface of the paper to make it look more like the original, and not an obvious copy. Additionally framing the piece appropriately will increase its value significantly more than the cost of the frame, which you may need to do anyway if your painting has dimensions that frames aren’t usually mass-produced in.
Mugs are an easy and relatively inexpensive way to get your art out in front of other people. The problem is that most of the time the image on your mug doesn’t come close to the quality of your actual piece. Enter dye sublimation printing. There are a variety of configurations you can use but it will require specialized inks, transfer paper, and specially treated mugs. After you print out your image you’ll clamp it tightly onto the mug and bake it to evaporate the ink onto the mug. The biggest advantage of using dye-sublimation is that you won’t be limited to the relatively large “pixels” that result from more traditional mug-printing practices, and the image will never wear or peel off. Additionally you won’t have to worry about the number or types of colors that you’re using, since you’ll be printing your image onto the transfer paper before you have to worry about applying it to the mug. At the end of the day the cost-per-mug is about the same as any other method, but the quality is significantly higher, allowing you much greater freedom in the types of images that you can use.
File Formatting and Apparel
For apparel it’s vital that your piece is properly formatted. While you can get away with a high quality raster file to when copying a print or printing something onto a mug, you’ll often be thwarted by your file format when you move into logo and t-shirt designs. The reason this is important is because you’ll often need to scale your image to a size that’s significantly larger than the image that you’ve got. Increasing the size of an image isn’t as simple as it looks in the movies; bigger pictures need more pixels, and more data. If you take your standard .jpg and make it bigger, you’ll just end up with a fuzzy pixelated blob.
That’s why you’ll need a vector file, which doesn’t save any pixels or any other actual visual input from your image, but rather saves a bunch of math describing to your computer how to build the image on a graph. That means your computer can just calculate out any size that you’d like. Always put together a vector version of your file in order to allow you adjust the size at will. Note that saving your file as a .eps (or other vector file) doesn’t actually make it a vector file. You’ll need to manually trace out the entire image on your computer to “teach” it how to build the image. It takes a while to make a vector version, but it’s well worth the effort, and can save you a massive headache later on.
Featured Image: CC Attribution photo by Andrea_44 on Flickr – source
Article by Edward Stuart
Edward Stuart is an art and decoration enthusiast as well as an online publisher for the Canvas Art supplier canvasgalleryart.com. He frequently blogs on the topics of art, art history, design, and home decor.
Article publié pour la première fois le 27/03/2013