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012 by Joseph Eddun

Stunning fashion photography in nature

Photo by Andrey & Lili - Indonesia

Photo by Andrey & Lili – Indonesia

Fashion photography has been in existence since 1839. There was always the existence of fashionable dress, but the idea of taking photographs to help sell clothing and accessories had just come into play. Fashion photography is a genre of photography devoted to displaying clothing and other fashion items and is most often conducted for advertisements or fashion magazines.

Over time, fashion photography has developed its own aesthetic in which the clothes and fashions are enhanced by the presence of exotic locations or accessories.

Today we have with us 16 stunning fashion photographs captured in nature by Joanna KustraJoseph EddunAndrey Yakovlev & Lili Aleeva from the Behance Network!! Lets enjoy them!

(These photographs are presented here because they are licensed as Creative Commons – Attribution works and for the sole purpose of promoting photography and the photographer’s work)

Article publié pour la première fois le 23/12/2013

Fashion Magazine Template by Spyros Thalassinos (8)

Designer’s Toolkit: Fashion Magazine Template

24 pages Fashion Magazine Template

Ever wanted to have your own fashion magazine? But didn’t know how to design one? Now you can with this stunning fashion magazine template! Extremely easy to use and customize. It also includes paragraph, character & object styles, to help you format any extra text or objects you will add.

  • 8.25”x11’’ Magazine Template // CMYK & Print Ready // 0.125’’ Bleed
  • 24 Pages & Cover with Spine
  • Table of contents // Editorial
  • 2 News styles
  • 4 Article styles
  • 3 Product review styles
  • Nested Paragraph styles, Character styles & Object Styles
  • Easily change the entire color scheme by changing the 2 basic color swatches!

Fashion Magazine Template by Spyros Thalassinos (1)

Fashion Magazine Template by Spyros Thalassinos (2)

Fashion Magazine Template by Spyros Thalassinos (3)

Fashion Magazine Template by Spyros Thalassinos (4)

Fashion Magazine Template by Spyros Thalassinos (5)

Fashion Magazine Template by Spyros Thalassinos (6)

Fashion Magazine Template by Spyros Thalassinos (7)

Fashion Magazine Template by Spyros Thalassinos (8)

 

Preview Live on Issuu

Contents:

  • .INDD file (compatible with Adobe InDesign CC)
  • IDML file (compatible with Adobe InDesign CS4)

Fonts Used:

  • FontAwesome ( Download for free at http://fortawesome.github.io/Font-Awesome/ )
  • Open Sans (Download for free at http://www.fontsquirrel.com/fonts/open-sans )
  • Braxton (Get it at http://fontfabric.com/braxton-free-font/ )

Other Notes:

  • To change the color scheme simply change the 2 main colors to the ones you like without having any object selected!
  • To update the table of contents:
    1. Change the h1 text in the respective pages
    2. Select the “Contents” text frame
    3. From the Layout menu choose “Update Layout Contents”

* Mockups & Images are not included & are used for preview purposes only

Article publié pour la première fois le 08/04/2015

Fashion Photography by Andrey Yakovlev Lili Aleeva (3)

Stunning Fashion street photography by Andrey Yakovlev & Lili Aleeva

Andrey Yakolev is a photographer & Lili Aleeva an art director from Moscow.Together they create the most stunning fashion photography you have ever seen. In this project they combine lovely streets with sun and beauty and achieve superb results as you will see.

I hope you will enjoy their photographs , and visit them at their Behance portfolio!

PROJECT: SUNLIGHT
PHOTOGRAPHER: ANDREY YAKOVLEV
ART-DIRECTOR: LILI  ALEEVA
MANAGER: DENYS FEODORIDY
MODELS: MARIA OSINZEVA(MD MODELS), MICHA (AVANT MODELS)
STYLE: NATALIYA KOGAN
MUAH: KOSTYA KOCHEGOV
for irida-plus

 

 

 

 

 

 

 

 

 

 

 

 

 

(These photographs are presented here because they are licensed as Creative Commons – Attribution works and for the sole purpose of promoting photography and the photographers’ work)

Article publié pour la première fois le 15/01/2014

Carsten Witte→Square Faces13

The amazing BW portrait photography of Carsten Witte

Carsten Witte is a fashion and fine arts photographer from Hamburg, Germany. Today we’ll just see some of his awesome black and white portrait photographs. So if you like you can check out his portfolio at Behance as well, to see much more of his awesome work!

I would love to hear your impressions on the selected works.

See you next time!

(These photographs are presented here because they are licensed as “Creative Commons – Attribution” works and for the sole purpose of promoting photography and the photographer’s work)

Article publié pour la première fois le 09/04/2014

Featured image: Licensed stock image from PhotozMania

Simple Fashion Photography Tips That You Need To Remember

Fashion photography is something that seems to be simple. You just have a model and you shoot, right? Well, things get a lot more complicated than that. The focus needs to be put on the clothes that are promoted while taking advantage of the beauty of the model. This is far easier said than done. In order to aid you to make wonderful photos, here are some of the tips that have to be remembered:

Fashion Photography And Authority

Fashion photography has to offer authority. This basically means that the model’s direction has to be self-assured and confident. If the model is not comfortable and involved, there will be signs of stress, a lack of direction and anxiety. That will damage the overall effect. Always prepare the location properly together with the clothes and the props.

Put The Focus On Beauty And Clothes

Let us say that you need to organize a photo shoot for some Newlook jumpers. What counts the most? The focus on the model or on the jumpers? Whenever talking about fashion photography, we need to think about beauty and clothes. The make-up and the lighting utilized have to complement first the clothes and then the model. Sometimes it is better to use models that do not look like regular ones you see in magazines. That brings in authenticity.

Dealing With Posing

This is definitely a little tricky as posing is difficult to master. Take a look at the latest trends that you see in magazines. With fashion photography it is a great idea to use angular body shapes or broken down poses. This adds edginess and interest to a photo that might be blank when taking the common posing approach.

Shoot In Studios

It is always better to shoot in a studio because the photographer can basically control all conditions and lighting. The studio environment will force you to meter all scene areas and you have to utilize separate lighting meters than what your camera usually uses but a much more accurate reading is obtained. In the event that you cannot hire a studio, you can use a room in an apartment. However, in this case you want to be sure that you have large windows, you need white sheets and the day when you shoot should be sunny.

Use Props

Many of the modern fashion photography shoots use props and there is a reason for that. The props will tell a narrative in your shoot. Out of all possible items that can be used, the mirror is the one that is the most popular.

Influence Images

Move around and never take photographs from just one angle. You never know what angle is better in order to properly expose garments photographer. You might end up using ladders or getting really close to the model. The artist needs to think about the message so that it can be reinforced through composition.

On the whole, fashion photography is all about experimenting. The more you prepare and you experiment, the bigger the possibility that the shoot will be a success!

(Featured image: Licensed stock image from PhotozMania)

 

Article publié pour la première fois le 23/12/2013

Joanna Kustra→s e n s u a l6

The amazing fashion photography of Joanna Kustra

Today’s we have with us amazing fashion photographs taken by Joanna Kustra! You can see more of her works in her Behance Portfolio.

Born in south-eastern Poland in February, 1984. Her artistic skills developed quite early, since childhood she has been fascinated with music playing the piano and oboe. Her adventure with photography began at the age of 22 and in a short time from a hobby developed into a true passion and a way of living. She is a self-taught photographer, from the very beginning fascinated with people, portraits and fashion photography.

Now lives and works both in London & Krakow. You can visit her online gallery at www.joannakustra.com

Joanna-Kustra→Blue-emotions

Hope you enjoyed today’s article with the stunning works of Joanna Kustra! Looking forward to hear your impressions!

See you next time!

(These photographs are presented here because they are licensed as Creative Commons – Attribution [CC BY-NC-ND 3.0] works and for the sole purpose of promoting photography and the photographer’s work)

Article publié pour la première fois le 16/04/2014

Portfolio Template - A4 Landscape by Spyros Thalassinos (8)

Designer’s Toolkit: Creative Portfolio Template (A4 Landscape)

28 Pages Portfolio for Designers, Photographers, Models & more!

Present your work in style with this elegant portfolio template. Easy to customize & even easier to use! Simply open the file, drag & drop your photos in the placeholders & type or copy/paste your text in the appropriate fields! The included paragraph styles will take care of the formatting. Then give the file to a print shop to get your new stunning printed portfolio and start impressing your clients or your future employer!

Features:

  • A4 Landscape
  • CMYK & Print Ready with 0.3cm Bleed
  • Clean & Modern Design in 3 Predefined Colors
  • Paragraph,Character Styles & global color swatches for easy customization
  • 28 pages + Cover & Back Design with Foldable Contents lists
  • About/Resume Layout (1 Spread)
  • 5 Project Presentation Layout (1 Spread Each)
  • 4 Case Study Presentation Layouts (2 Spreads Each)

Portfolio Template - A4 Landscape by Spyros Thalassinos (1)

Portfolio Template - A4 Landscape by Spyros Thalassinos (2)

Portfolio Template - A4 Landscape by Spyros Thalassinos (3)

Portfolio Template - A4 Landscape by Spyros Thalassinos (6)

Portfolio Template - A4 Landscape by Spyros Thalassinos (7)

Portfolio Template - A4 Landscape by Spyros Thalassinos (8)

Portfolio Template - A4 Landscape by Spyros Thalassinos (9)

Portfolio Template - A4 Landscape by Spyros Thalassinos (10)

Portfolio Template - A4 Landscape by Spyros Thalassinos (11)

Portfolio Template - A4 Landscape by Spyros Thalassinos (12)

 

Preview Live on Issuu (Blue Version)

Contents:

  • 3x .INDD files (compatible with Adobe InDesign CC)
  • 3x .IDML files (compatible with Adobe InDesign CS4)
  • 3x .PDF files for preview

Fonts Used:

Other Notes:

To change the color scheme simply change the color swatches to the ones you like without having any object selected!

To change the fonts use Type->Find Fonts & replace to the fonts of your choice, or edit the paragraph styles!

To update the table of contents:

  1. Change the project & case study titles in the respective pages
  2. Select the text frame with the contents
  3. From the Layout menu choose “Update Layout Contents”
  4. If you add more layouts keep in mind that anything with the paragraph style of “Include in TOC” can automatically be added to the Table of Contents
Vishesh Verma→Queen of the Nile

Amazing Fashion Photography by Vishesh Verma

Vishesh Verma graduated as a graphic designer from the renowned National Institute of Design (NID), India, and soon after worked towards becoming a fashion photographer. Fast becoming a player in the wider world he has worked for for clients beyond India, shooting in the Middle East, South-East Asia, United States, Europe, HongKong, Africa, Egypt and Maldives.

As Vishesh Verma turns thirty his life and career continue to expand by leaps and bounds. He married Vipasha Agarwhal, one of India’s top models (they got featured in Vogue India as one of the “Couples in Fashion”) and with her moved to Mumbai, while keeping his Delhi studio very much alive.

Listed on national television the youngest of India’s Top Ten fashion photographers, his work in advertising and editorial grow along with his fashion work, and increasingly Bollywood Stars are turning to him for photographs confident he can capture their beauty as no one else can.

Let’s enjoy his amazing photographs!

Hope you enjoyed today’s photography inspirations and looking forward hearing your impressions on it!

(These photographs are presented here because they are licensed as “Creative Commons – Attribution” works and for the sole purpose of promoting photography and the photographer’s work)

Article publié pour la première fois le 11/12/2013

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Facts and Principles behind Corporate Headshots

Headshot is a type modern day portrait where the photograph tries to reflect the personality of the photos subject (person). Headshots are primarily used in three fields- entertainment industry, fashion industry and the corporate sector.  Corporate Headshots photographers can be called in for a variety of purposes.

Uses

The major uses of corporate headshots are as follows –

  • Annual reports of companies
  • Candidate resumes (non standard)
  • Company catalogue, corporate brochures, advertising and promotional materials
  • For use in publications and websites of a company both internal and external.
  • For use in Press releases and other major  announcements
  • For use in marketing materials
  • For use in newspapers, magazines and online articles.

Features of a good corporate headshot

A good corporate headshot will feature these following attributes that will set it apart from not so good ones.

  • Quality – A corporate headshot must look professional and refined. It needs to leave a good, lasting impression. The photographer should have the proper equipment, should know the right techniques and should possess the talents to deliver impressive headshots.
  • Natural looking appearance – the subject of the photo should look relaxed during the shoot. Professional photographers know techniques that will make a person feel comfortable. They talk, play soothing music etc. as methods of relaxation.
  • Highlighting of the personality – A good headshot will reflect the person’s strength of character. It will show traits like self confidence, sense of humour, kindness, intelligence, and other positive traits that a person should have.
  • Styling – Unless the headshot is for a specific job, or looking to attract a specific type of clientele, formal business attire should be worn by the subject. Your hair should be neatly arranged and accessories should look appropriate with the dress.

How to prepare for a shoot

  • Preparation – make all the necessary arrangements beforehand. From what to wear to when to shoot, fix everything in advance so that the photo session is smoothly over.
  • Relax – you should get a good night’s sleep before the headshot session. This will help you to feel relaxed and bring about your natural look.
  • Attire – Dark clothes are more suitable for this purpose. Experts’ have advised to avoid turtleneck or short sleeve shirts. Also too loud checks or stripes should be avoided. A simple dark colour suit is considered by most to be the best.
  • Facial look – Men should get a good shave. Heavy beards are ok if they are part of your normal look. But unattended stubbles should be cleared away.  Ladies should be very careful about the makeup. It should neither be too heavy, nor too light. If you generally do not use makeup then you should try some for the photo session. It is better if you do not get a new kind of hair cut before the photo session.
  • The photographer – always brings experienced photographers to shoot corporate headshots as these photos will be used in the professional field.

Featured image: CC – Attribution Photo by ChrisDag on Flickr – source

Washington,DC is the latest hub for budding up passionate corporate photographers who can capture and enhance anyone’s zeal to work and personalities within the snapped photos. There are plenty of DC Corporate headshots photographers , but we will have to wisely select the most eligible among hem depending on his/her previous works.

 

Article publié pour la première fois le 21/02/2013

1937 Cord automobile model 812, designed in 1935 by Gordon M. Buehrig and staff

History of Modern Art: Art Deco

Hi folks, welcome back to our journey in the history of modern art.

Today we’ll be reviewing Art Deco!

Art Deco or Deco, is an influential visual arts design style which first appeared in France during the 1920s, flourished internationally during the 30s and 40s, then waned in the post-World War II era. It is an eclectic style that combines traditional craft motifs with Machine Age imagery and materials. The style is often characterized by rich colors, bold geometric shapes and lavish ornamentation.

U.S. Works Progress Administration poster, John Wagner, artist, ca. 1940

U.S. Works Progress Administration poster, John Wagner, artist, ca. 1940

Deco emerged from the Interwar period when rapid industrialization was transforming culture. One of its major attributes is an embrace of technology. This distinguishes Deco from the organic motifs favored by its predecessor Art Nouveau.

Historian Bevis Hillier defined Art Deco as “an assertively modern style…[that] ran to symmetry rather than asymmetry, and to the rectilinear rather than the curvilinear; it responded to the demands of the machine and of new material…[and] the requirements of mass production.”

During its heyday Art Deco represented luxury, glamour, exuberance, and faith in social and technological progress.

The first use of the term Art Deco has been attributed to architect Le Corbusier who penned a series of articles in his journal L’Esprit nouveau under the headline 1925 Expo: Arts Déco. He was referring to the 1925 Exposition Internationale des Arts Décoratifs et Industriels Modernes (International Exposition of Modern Decorative and Industrial Arts).

The term was used more generally in 1966 when a French exhibition celebrating the 1925 event was held under the title Les Années 25: Art Déco/Bauhaus/Stijl/Esprit Nouveau. Here the phrase was used to distinguish French decorative crafts of the Belle Epoque from those of later periods.

 

The term ‘Art Deco’ has since been applied to a wide variety of works produced during the Interwar period (L’Entre Deux Guerres), and even to those of the Bauhaus in Germany. However Art Deco originated in France. It has been argued that the term should be applied to French works and those produced in countries directly influenced by France.

Art Deco gained currency as a broadly applied stylistic label in 1968 when historian Bevis Hillier published the first book on the subject: Art Deco of the 20s and 30s. Hillier noted that the term was already being used by art dealers and cites The Times (2 November 1966) and an essay on Les Arts Déco in Elle magazine (November 1967) as examples of prior usage.

Rhythm by Henryk Kuna in Skaryszewski Park, Warsaw, Poland, 1925

Rhythm by Henryk Kuna in Skaryszewski Park, Warsaw, Poland, 1925

In 1971 Hillier organized an exhibition at the Minneapolis Institute of Arts then published a book about it: The World of Art Deco.

Deco was heavily influenced by pre-modern art from around the world, and observable at the Musée du Louvre, Musée de l’Homme and the Musée national des Arts d’Afrique et d’Océanie. During the 1920s affordable travel permitted in situ exposure to other cultures. There was also popular interest in archeology due to excavations at Pompeii, Troy, the tomb of Tutankhamun etc. Artists and designers integrated motifs from ancient Egypt, Mesopotamia, Greece, Rome, Asia, Mesoamerica, and Oceania with Machine Age elements. Deco was also influenced by Cubism, Constructivism, Functionalism, Modernism, and Futurism.

Deco emphasizes geometric forms: spheres, polygons, rectangles, trapezoids, zigzags, chevrons, and sunburst motifs. Elements are often arranged in symmetrical patterns. Modern materials such as aluminum, stainless steel, Bakelite, chrome, and plastics are frequently used. Stained glass, inlays, and lacquer are also common. Colors tend to be vivid and high-contrast.

Federal Art Project poster promoting milk drinking in Cleveland, Ohio, 1940

Federal Art Project poster promoting milk drinking in Cleveland, Ohio, 1940

Art Deco was a globally popular style and affected many areas of design. It was used widely in consumer products such as automobiles, furniture, cookware, china, textiles, jewelry, clocks, and electronic items such as radios, telephones, jukeboxes. It also influenced architecture, interior design, industrial design, fashion, graphic arts, and cinema.

During the 1930s Art Deco was used extensively for public works projects, railway stations, ocean liners (including the Île de France, Queen Mary, Normandie), movie palaces, and amusement parks.

The austerities imposed by World War II caused Art Deco to decline in popularity: it was perceived by some as gaudy and inappropriately luxurious.

A resurgence of interest began during the 1960s. Deco continues to inspire designers and is often used in contemporary fashion, jewelry, and toiletries.

Hope you enjoyed the article as much as i did compiling the info and the images! See you next time!

Articles’ Images are in the public domain because their copyright has expired or are displayed here under the “ fair use” copyright law, and are available through WikipediaWikimedia.

This Articles’ text is licensed under the Creative Commons BY-SA License since it partially uses material from Wikipedia.

Article publié pour la première fois le 16/02/2013

Colours

How can I choose colours for my designs?

The power of colour in design is undisputed. Colour is eye-catching, grabs attention, it creates visual impact, organizes and group things, but most importantly evoke emotions. In this article I would like to suggest some tips and also things to consider when choosing colour.

Culture:

Before choosing a specific colour, always take into account the cultural factor and who your intended audience is. For example if you belong to the western world you might white associated with purity, such as the white wedding dress.

 

Traditional Chinese wedding dress

Traditional Chinese wedding dress

 

Traditional Japanese wedding kimono

Traditional Japanese wedding kimono

 

But in China in brides more often wear red, a colour that symbolizes good fortune. Also in a number of Pacific Rim cultures white is considered the colour of mourning, while in America and Europe, we have black connected with mourning and death.

Even among the same culture, sometimes a colour can convey a different message, depending the context and the hue. Green is often associated with fresh, cool, healthy, environmental friendly. In the 15th century “Saint Wolfgang and the Devil” by Michael Pacher, the Devil is green. Poets such as Chaucer also drew connections between the colour green and the devil. Green has also been associated with jealousy, envy and sickness.

 

In the 15th century "Saint Wolfgang and the Devil" by Michael Pacher, the Devil is green. Poets such as Chaucer also drew connections between the colour green and the devil. Green has also been associated with jealousy, envy and sickness.

In the 15th century “Saint Wolfgang and the Devil” by Michael Pacher, the Devil is green.

 

Green is often associated with health, freshness, environmental friendliness and nature.

Green is also often associated with health, freshness, environmental friendliness and nature.

 

History:

Knowing history of colour trends can also help you choose and avoid specific colour combinations that are strongly associated with that era. For example pink, black and turquoise was running amok at 1950s and today the combination Is usually used to evoke a retro feeling.

Nature

Colours that appear naturally together always make pleasing palletes, after all nature pre-dates our colour theories. And in most cases has better taste than us!!

Colour Harmonies

The 12 - Colour wheel

The 12 – Colour wheel

Knowing the mechanics of the colour wheel takes a lot of guess work out, and helps you choose effective colour combinations. Usually the colour wheel is represented by 12 colours, positioned in it like the hours in an analog clock.

The primary colours yellow, blue and red, are separated by three colours, so starting with yellow at 12 o’clock, red would be at 4, and blue at 8 o’clock.

Secondary colours are produced by mixing two primary colours. The secondary colours are placed in between the two primary colours that created them.

For example between yellow and red are orange hues, between red and blue are the purple hues, and between blue and yellow are green hues.

Colours opposite the wheel are called complementary and have the highest possible contrast.

Side by side colours on the wheel are related and are called analogous, Pairing analogous colours create unity.

You can check out Adobe Kuler (http://kuler.adobe.com/#create/fromacolor),a free online application that can help you experiment with the colour wheel and various combinations.

Colour Harmonies Infographic. Copyright Spyros Thalassinos

Colour Harmonies Infographic

Warm and Cool Colours

Warm colours are often said to be hues from red through yellow, browns and tans included; cool colors are often said to be the hues from blue green through blue violet, most greys included. Colour theory has ascribed perceptual and psychological effects to this contrast. Warm colours are said to advance or appear more active in a painting, while cool colors tend to recede; used in interior design or fashion, warm colours are said to arouse or stimulate the viewer, while cool colours calm and relax. Most of these effects, to the extent they are real, can be attributed to the higher saturation and lighter value of warm pigments in contrast to cool pigments. Thus, brown is a dark, unsaturated warm colour that few people think of as visually active or psychologically arousing.

Colour books

There are various colour books (or indexes) aiming specifically to help designers and artists pick harmonious and dynamic colour palettes.  They can be used as inspiration or as a guide to build your own colour palettes. You can find a selection of  colour books and indexes analyzing popular colours at our store section.

I hope you find this article useful, feel free to add any tips you have on how we can choose colours! See you next time!

journal-55859_640

Affordable way of using green printing for non-profit business

Are you hesitant to go for ‘green printing’ because it will be expensive for your non-profit organization? If yes, you should read this blog. Here we will discuss how you can cut down on your expense with green printing practices. Take a look.

The danger of global warming has changed the way in which people do businesses. Be it the governmental bodies, non-profit organizations to multinational corporations, all of them are adopting the fashion of ‘going green’.

Recycling paper and print cartridges, reducing energy usage and buying from local vendors – are common eco-friendly practices non-profit organizations follow. However, still many non-profit organizations are hesitant to choose green printing. They fear that printing costs will shoot up if they opt for natural printing methods.

Associating green printing with high cost is no less than a misconception. Understand that green printing is not expensive. Rather it helps you save your costs. All you need is little panning with right selection of printers – and your business printing will become easy and economical.

So the question arises – how do you go about it?

1. Search for printers in your neighborhood. Make sure that the printer you choose follows eco-friendly printing. Use these web sources to make your search process easier:

2. Once you select a green printer, proceed to the next step – communication between the designer and the printer.

Note: two factors that affect green printing are:

  • Design
  • Paper quality

Often designers prepare design without knowledge of eco-friendly printing. Be careful of this mistake. Note: there are specific parameters that a designer needs to follow in eco-friendly printing.

Thus, make sure that the designer and printer communicates with each other in the initial stage. This will prevent any chances of mistake.

3. Understand that every printed page involves several chemicals. You can avoid these through eco-friendly choices. For example, use paper and ink that involves less or zero use of chemicals.

4. Make sure that you clearly mention the term ‘eco-friendly’ on all your printed materials – this will show your commitment towards the environment as a responsible NGO.

5. Paper quality: choose environmentally friendly paper with zero chlorine content. These papers will have post-consumer fiber.

Note: Green-printing remains incomplete if environmentally friendly paper is not used. Thus, make sure that your printer uses eco-friendly paper.

6. Use green ink: Consult with your printer regarding the use of recycled inks or low-polluting ink. Consider the VOC value of every ink type.

**VOC stands for Volatile Organic Compound

Prefer vegetable-based ink to petroleum-based ink. Vegetable-based ink contains less VOC.

In the Vegetable Ink Printing Act (1993), Co-op America has stated vegetable levels in different inks:

  • Sheet-fed inks: 20%
  • Heat-set inks: 10%
  • News inks: 40%
  • Forms inks: 20%

7. Use of paper: Follow these:

  • Paper is produced in standard sheet sizes. Try to make maximum number of paper copies out of every sheet.
  • Do not print your publications in non-standard paper sizes.

8. Try to convert your promotional materials in self-mailer. In a self-mailer, you will not need a separate envelope.

9. Try to include the cover letter in the printed material itself.

If a cover letter is necessary, try to use both sides of paper. Reduce the number of pages to minimum.

10. Do not use bindings, foils and adhesives to package your printed documents. They make the paper unrecyclable.

11. Choose a Eco Friendly Printing company

  • Uses waterless printing system – here there is no water wastage
  • Uses renewable energy sources

Get to know more in details please click here

12. Do not use foil stamps, coatings and varnishes on paper. This will make the paper unrecyclable.

13. Go for online promotion. There can be no better alternative to save the environment.

 

Featured image is public domain licensed CC0:  source

 

CC Photo by Jolante van Hemert

Turning your images into art

With digital photography opening up a creative sphere once limited to those with the specialist equipment and know-how, nowadays almost anybody can become an artist. Even the most basic digital cameras currently available are rarely less than 10 megapixels and take photos to such a high resolution that they can provide a clear image when reproduced on a 16 x 20 inch print. Those willing to invest a little more in their photography apparatus can buy cameras which allow them to print perfect images onto epic 50 x 70 inch canvas backdrops.

CC Photo by Jolante van Hemert

CC Photo by Jolante van Hemert – Source

An increasingly popular medium for photographic prints, canvas is now widely used for producing quality and authentic looking artwork. By printing photos to canvas, anybody can create the timeless effect of an oil painting without any of the mess and in a much shorter time. Digital photography allows us to remove blemishes and red eye prior to printing and those who are familiar with photo enhancement software can improve the quality and upscale the image to a larger print format with none of the pixelation usually associated with enlargement. Special effects are easy to apply, including colour enhancing or a transformation to monochrome, sepia or the poster/ pop art effect which is back in fashion. The canvas itself then provides a distinctive texture which draws the eye and gives the photo a unique depth.

Canvas photo prints have several other advantages over standard paper prints. Firstly, the quality of the image is sustained for much longer (current predictions at a hundred years) since it does not fade and is not susceptible to smears created by oily fingers. Secondly, large scale prints can be put on canvas and make a thoroughly effective wall hanging for spacious rooms and offices. There is also the added option to reproduce a mounted photograph without a frame by stretching canvas over a wooden structure. This looks modern and is ideal for landscape shots where the edge of the scene is indefinite.

People may try and debate whether or not photographs printed onto canvas can really count as art, but surely there is no question that an image intentionally created in an original form and used for visual effect and appreciation is just that, art.

Article by Emily Banham

This article was written by Emily Banham on behalf of Inspiring Imagery, the one stop shop with everything you need to bring your photos, designs and adverts to life!