Fashion photography is something that seems to be simple. You just have a model and you shoot, right? Well, things get a lot more complicated than that. The focus needs to be put on the clothes that are promoted while taking advantage of the beauty of the model. This is far easier said than done. In order to aid you to make wonderful photos, here are some of the tips that have to be remembered:
Fashion Photography And Authority
Fashion photography has to offer authority. This basically means that the model’s direction has to be self-assured and confident. If the model is not comfortable and involved, there will be signs of stress, a lack of direction and anxiety. That will damage the overall effect. Always prepare the location properly together with the clothes and the props.
Put The Focus On Beauty And Clothes
Let us say that you need to organize a photo shoot for some Newlook jumpers. What counts the most? The focus on the model or on the jumpers? Whenever talking about fashion photography, we need to think about beauty and clothes. The make-up and the lighting utilized have to complement first the clothes and then the model. Sometimes it is better to use models that do not look like regular ones you see in magazines. That brings in authenticity.
Dealing With Posing
This is definitely a little tricky as posing is difficult to master. Take a look at the latest trends that you see in magazines. With fashion photography it is a great idea to use angular body shapes or broken down poses. This adds edginess and interest to a photo that might be blank when taking the common posing approach.
Shoot In Studios
It is always better to shoot in a studio because the photographer can basically control all conditions and lighting. The studio environment will force you to meter all scene areas and you have to utilize separate lighting meters than what your camera usually uses but a much more accurate reading is obtained. In the event that you cannot hire a studio, you can use a room in an apartment. However, in this case you want to be sure that you have large windows, you need white sheets and the day when you shoot should be sunny.
Many of the modern fashion photography shoots use props and there is a reason for that. The props will tell a narrative in your shoot. Out of all possible items that can be used, the mirror is the one that is the most popular.
Move around and never take photographs from just one angle. You never know what angle is better in order to properly expose garments photographer. You might end up using ladders or getting really close to the model. The artist needs to think about the message so that it can be reinforced through composition.
On the whole, fashion photography is all about experimenting. The more you prepare and you experiment, the bigger the possibility that the shoot will be a success!
(Featured image: Licensed stock image from PhotozMania)
Article publié pour la première fois le 23/12/2013