Promoting Your Business

How to Restore Your Company’s Reputation

In the business world a company’s reputation is extremely important. If your business reputation has been harmed, it can be repaired, but requires some time and effort on your part. If someone feels that they have not had a good customer experience then they could express their discontent publicly.

These days there are so many websites where people can contribute comments on a product or service that are seen worldwide and these things can seriously harm the reputation of a company.

Promoting Your Business

One of the ways in which companies salvage a damaged business reputation is by promoting that business. The only way that a business, or an individual for that matter, can combat bad press is to take things in the opposite direction with good press. If you are trying to repair your company’s reputation then look for the positive aspects that you can promote.

If you have had some great feedback on how good your customer care policies are, then promote them. If you are known for dealing with any issues or complaints quickly and professionally, then boast about it. Get testimonials from satisfied customers if you can. Promote the positive aspects of your business and eventually you will overcome the slurs on your reputation.

Your reputation or brand is made up of a number of different things, and most particularly how your customers experience what you have to offer. Look closely at what you have to offer, address any perceived issues, and then carry on promoting your brand.

Make your business more customer centred. You and your staff should be giving out the same messages as this helps to conserve the consistency of your brand. Stick with the same message that you started with, it must have been effective for you to have built a customer base.

Your Online Reputation

If you feel that your online reputation has been damaged by someone’s negative comments online, then you need to find ways to counteract the damage. You probably have a number of satisfied customers, and if that’s the case, get them to write some comments.

Don’t shy away from negative comments or try and delete them as this can often cause even more bad press!  Instead face the comments head-on and be transparent in doing everything you can to redeem that customers view of your company.  It is even possible to handle a negative comment so well that the whole situation turns into a good press story about your efforts to keep your customers happy!

Press releases and a company blog are more great ways of repairing a damaged, online reputation. If you run a hotel or travel company and have had a damaging review, then get someone in your company to publish great reviews. When the damage to your reputation is really bad it might be worth getting in touch with a company that deals specifically in repairing online reputations.

Protecting Your Brand

Your brand is made up of many different things. When you have had adverse press or reviews that have damaged your brand, it is up to you to advertise the positive aspects. Emphasise the benefits that you offer your customers. Email customers on your list asking what they would like to see from your company.

The occasional survey, asking what customers want and then implementing those things is good for your brand’s reputation. Get yourself known as a company that listens and is proactive when it comes to customer requests. You can’t control everything. Identify all the things connected with your brand that you can control and then set about doing it!

Featured Image: Royalty free stock from – source

Article by Hallmark Consumer Services

This guest post was provided by Hallmark Consumer Services who offer a range of e-fulfilment, customer services and logistics facilities to meet your business needs.

Article publié pour la première fois le 27/03/2013


Facts and Principles behind Corporate Headshots

Headshot is a type modern day portrait where the photograph tries to reflect the personality of the photos subject (person). Headshots are primarily used in three fields- entertainment industry, fashion industry and the corporate sector.  Corporate Headshots photographers can be called in for a variety of purposes.


The major uses of corporate headshots are as follows –

  • Annual reports of companies
  • Candidate resumes (non standard)
  • Company catalogue, corporate brochures, advertising and promotional materials
  • For use in publications and websites of a company both internal and external.
  • For use in Press releases and other major  announcements
  • For use in marketing materials
  • For use in newspapers, magazines and online articles.

Features of a good corporate headshot

A good corporate headshot will feature these following attributes that will set it apart from not so good ones.

  • Quality – A corporate headshot must look professional and refined. It needs to leave a good, lasting impression. The photographer should have the proper equipment, should know the right techniques and should possess the talents to deliver impressive headshots.
  • Natural looking appearance – the subject of the photo should look relaxed during the shoot. Professional photographers know techniques that will make a person feel comfortable. They talk, play soothing music etc. as methods of relaxation.
  • Highlighting of the personality – A good headshot will reflect the person’s strength of character. It will show traits like self confidence, sense of humour, kindness, intelligence, and other positive traits that a person should have.
  • Styling – Unless the headshot is for a specific job, or looking to attract a specific type of clientele, formal business attire should be worn by the subject. Your hair should be neatly arranged and accessories should look appropriate with the dress.

How to prepare for a shoot

  • Preparation – make all the necessary arrangements beforehand. From what to wear to when to shoot, fix everything in advance so that the photo session is smoothly over.
  • Relax – you should get a good night’s sleep before the headshot session. This will help you to feel relaxed and bring about your natural look.
  • Attire – Dark clothes are more suitable for this purpose. Experts’ have advised to avoid turtleneck or short sleeve shirts. Also too loud checks or stripes should be avoided. A simple dark colour suit is considered by most to be the best.
  • Facial look – Men should get a good shave. Heavy beards are ok if they are part of your normal look. But unattended stubbles should be cleared away.  Ladies should be very careful about the makeup. It should neither be too heavy, nor too light. If you generally do not use makeup then you should try some for the photo session. It is better if you do not get a new kind of hair cut before the photo session.
  • The photographer – always brings experienced photographers to shoot corporate headshots as these photos will be used in the professional field.

Featured image: CC – Attribution Photo by ChrisDag on Flickr – source

Washington,DC is the latest hub for budding up passionate corporate photographers who can capture and enhance anyone’s zeal to work and personalities within the snapped photos. There are plenty of DC Corporate headshots photographers , but we will have to wisely select the most eligible among hem depending on his/her previous works.


Article publié pour la première fois le 21/02/2013


How are sculptures restored?

Sculptures are 3D (three dimensional) and a form of derived from metal, clay, stone, basalt, bronze, and other materials.

What are the different types of sculptures?

  1. Assemblage – It is a free standing sculpture and is made from different objects that combined together.
  2. In the round sculptures – These are sculptures that have free standing solid piece. It has four sides, which are surrounded by empty space.
  3. Relief sculpture – These sculptures are in the form of picture that is mounted on a vertical surface.

Sculptures are very delicate work of art. It requires gentle handling and cleaning. Sculptures are meant to last a lifetime, but there are external factors that could affect the life and beauty of sculptures. If the sculpture gets damaged, you don’t just put it in the junk. As you know, sculptures are expensive especially if it is made by a well known artist. Damaged sculptures can be restored with help of sculpture restoration companies.

Photo Provided by the Author

Photo Provided by the Author

What are the common sculptures to be restored?

  • Zinc sculptures
  • Bronze sculpture
  • Marble
  • Granite
  • Limestone mounts
  • Sandstone
  • Monuments
  • Plaques
  • Architectural features made from granite, bronze, steel, and marble

What factors warrant sculpture restoration?

  • Continues exposure to environmental conditions such as extreme heat of the sun, freezing rain, acid rain, airborne grit and grime, and thawing.
  • Vandalism to various architectural features and historical monuments.
  • Small and big cracks
  • Heat tears
  • Multiple breaks
  • Chipped items

Sculpture restoration process varies depending on the types of materials used. Each material requires different sculpture restoration approach.

Ceramic sculpture repair

Ceramic sculptures are highly sensitive to damage or breakage. Unintentional impact of just a simple mishandling can lead to severe damage. To be able to restore ceramic sculptures, a sculpture repair professional will use combination of different techniques so that sculptures will be backed in its original condition. These restoration methods are:

  • Molding
  • Filling
  • Painting

Porcelain sculpture restoration

Porcelain is a highly fragile material, but a lot of sculptures used it because of its beauty. Because of the beauty of porcelain, it is use to create differ statues. Porcelain sculptures can be restored using the aforementioned process.

Marble Statue Repair

This is by far one of the most challenging sculpture restoration processes. In order to get the job done in a precise manner, you should hire the service of fine art restoration professional.

Common procedures used in restoring sculptures

In every restoration project, the very first thing to do is to assess the extent of the damage (surface and structural damage). After thorough assessment, the restorer will determine the types of restoration procedures to be used such as:

  • Filling
  • Molding
  • Welding
  • Painting
  • Proper finishing

The cost of sculpture restoration

The cost of the repair varies depending on the extent of the damage. The sculpture restorer will take into account several things such as:

  • The extent of cracks, breaks, and chips
  • Number of missing pieces and if fabrication is necessary
  • The extent of surface that needs to be repainted
  • The types of repair to be used
  •  How many shades of color is needed

The basic cost of sculpture restoration ranges from $100 to $300. Before proceeding with the restoration, you should first assess whether the cost of restoration makes financial sense. The lead time for sculpture restoration is five weeks to eight weeks depending on the severity of the damage.


Article by Edward Knight

Edward Knight is a famous sculpture that specializes in Basic Sculpture Restoration. He has been in the sculpture business for many decades now and a lot of people entrust to him the restoration of their precious sculptures.


Article publié pour la première fois le 30/01/2013


How To Tell If Your Web Design Company Is Scamming You

There seems to be a growing concern amongst many business owners – they fear that their web design company, whom they also trust to host their website and to register their domain name, may be scamming them. Often, the full extent of the company’s power over their clients is not revealed until the client wants to switch web hosts or they want to upgrade their website – why else would the company need to alienate their clients?

There are a variety of ways that a design company may choose to deal with what they have dubbed ‘traitor clients’; those who have decided to take their business elsewhere. They may send them a large bill for switching hosts, often known as a cancellation fee. They may cancel the client’s account completely, which can cause email issues. They may point the domain name to a different website. And they make take the website down until further notice.

It is these sorts of actions that make many people believe design companies are holding too much power over their clients. Why should you be punished for looking for a better deal? You are within your rights to do what you like when you like with your own business, especially as you ultimately own your website and your domain name. This is the reality becoming clear to many clients who have discovered that their design company hasn’t been honest with them.

As with any sort of business venture, there are a number of loopholes in the web design industry that have actually allowed companies to take full control of their client’s web presence. For example, if you haven’t signed a contract specifying that you have sole rights to your domain name or that you will pay certain fees, then there really isn’t much you can do when the design company turns around and takes you for everything you have.

So, how can you go about taking power away from the design company and keeping it within your own grasp, where it belongs? It is recommended that you go out and register your desired domain name before you contact a designer to create a website for you. This way, you will be in possession of all documents relating to the ownership and registration of your domain. This does not, however, prevent companies from scamming you in other ways.

When choosing a web design company to take on the creation of your website, there are a number of questions that you should ask to ensure that they aren’t trying to scam you:

  • Do you provide a contract for all of your projects?
  • If I register my domain name through you, will my contract state that I own the name in all circumstances?
  • If I am late in making payments, does your company policy state that you must cancel the account?
  • Is it stated in your contract that I cannot switch to a different host at a later date?

At the end of the day, you should be wary of web design companies that do not require their clients to sign contracts for every aspect of the project. Without a signed document, there is no way that you can prove your ownership of the website or even of the domain name – for all you know, the design company is trying to sell the whole thing out from under you.

 Article by John Fulton

John has been working as a freelance writer for Zeemo. The company is known to provide excellent and reliable online services such as web development, graphic design, SEO services and web design Melbourne for over a decade now.

Article publié pour la première fois le 15/02/2013

Case studies of effective advertising 2

Case studies of effective advertising

Nobody likes an attention seeker… unless you’re talking about advertising that is.

In an age where advertising space can be bought on everything from internet banners to half time at the Super Bowl, how do you set your business apart and make your advertisements stand out from the crowd? Balancing cost effectiveness with brand visibility has been the challenge facing marketing managers for decades. How do you create eye catching and informative advertisements without breaking the budget?

No matter what industry you’re in, choosing the right promotional strategy is a key ingredient in the success of your business. There are a number of options to choose from when considering your businesses specific needs.

Banners, signs and flags

Promotional signage is a powerful tool in market advertising that balances brand visibility with cost effectiveness. Promotional banners are versatile, portable and can be used at trade shows, conferences, field days or outdoor events. With so many designs to choose from, there’s bound to be a promotional banner to meet your businesses specific needs.

Double sided banners and signs are great for trade shows, outdoor events and on-street advertising. With two individually printed panels, your business’ advertisement can be seen from all angles. Double sided teardrop, fin, surf, paddle, vertical and sail banners are especially designed with a ballast base that you can fill with sand to keep them upright in all conditions. Lantern banners are another novel way to draw attention to your business. These 3D diamond shaped signs offer three advertising panels that rotate in the wind.

International sporting events such as the formula one racing events are the perfect example of how advertising banners can be used to effectively market a product.

Marquees and shade cloths

Create the perfect backdrop for your businesses event with a custom designed folding frame banner wall or relax in the shade with a specially designed pop up marquee. These portable shade tents and banner walls come in a range of different sizes and are a great way to advertise your business at outdoor fairs, markets or event days.

Rip Curl is one brand that has successfully utilised this form of promotional advertising. Their black, white and red tents are easily recognisable and can be found at almost any surfing event around the world.  

Vehicle graphics

Get up to speed with the very latest in brand advertising with vehicle graphics. These moving advertisements are perfect for achieving brand exposure in the right places.  Target particular demographics or position your brand at a particular event. Whether your organisation has a single car, a dozen vans or a fleet of lorries, custom vehicle graphics will turn heads at all hours of the day and night, building brand awareness with every trip.

Red Bull is possibly the most easily recognisable case study for the success of vehicle graphics. Their instantly recognisable cars have been a part of their successful marketing strategy for many years and have significantly impacted on their brand exposure and sales figures.

With so many different ways to advertise, it is easy to make sure your business stands above the rest.

Images provided/licensed by the author

Article by Katherine Flowers

Katherine Flowers is passionate about industrial concepts and creative designs. She writes for SignWave about experiences, encounters and advice connected to the graphic industry.

Article publié pour la première fois le 28/03/2013

Business Plan Template - A4 Portrait by Spyros Thalassinos (13)

Designer’s Toolkit: 3 Business Plan Templates (Bundle)

3 Business Plan Templates Bundle

This Bundle contains three Business Plan Templates for Indesign CS4 & later, to choose the one you need (or give your clients more design choices).

These items are also sold separately in GraphicRiver:

General Specs

  • 42 Pages & Cover
  • Table of contents // Paragraph Styles & Master Pages
  • Clean & Modern Design
  • Sections, tables and space allocation are based on real business plans
  • Plenty of white-space to print it in your home printer (the amount varies in each version)
  • Easily change the entire color scheme by changing the basic color swatches!



Business Plan Template Lite A4 & US Letter

  • Letter & A4 // CMYK & Print Ready // 1/8 inches Bleed
  • 42 Pages & Cover
  • Table of contents // Paragraph Styles & Master Pages
  • Minimal Clean Design
  • Sections, tables and space allocation are based on real business plans
  • Plenty of whitespace to print it in your home printer
  • Easily change the entire color scheme by changing the 2 basic color swatches!

business-plan-10 business-plan-9 business-plan-10 business-plan-8


  • v1.0 (7 August 14) Original Release – US Letter only
  • v1.1 (15 October 14) Added A4 size


  • 2x .INDD files (compatible with Adobe InDesign CC)
  • 2x .IDML files (compatible with Adobe InDesign CS4)
  • 2x .PDF files (for preview)

Fonts Used:

  • FontAwesome ( Download for free at
  • Univers LT Std [65 Bold, 45 Light & 45 Light Oblique] (Buy at

Preview the US Letter version

Other Notes:

To change the color scheme simply change the 2 main colors to the ones you like without having any object selected!

Business Plan Template 2in1 US Letter

  • CMYK & Print Ready US Letter format (Bleed: 1/8in)
  • Clean & Modern Design
  • Paragraph & Character Styles for easy formatting
  • Sections, Tables & Text allocation based on real business plans
  • 2 Predefined Versions
  • Version 1 is suitable for commercial printing & booklet binding!
  • Version 2 is optimized for home printing & use up much less ink!
  • In both versions you can easily customize the color scheme & fonts with a few clicks

Business-Plan-Template----Style-1e Business-Plan-Template----Style-1f Business-Plan-Template----Style-1d Business-Plan-Template----Style-1c Business-Plan-Template----Style-1b Business-Plan-Template----Style-1a Business Plan Template  - Style 2 (5) Business Plan Template  - Style 2 (3) Business Plan Template  - Style 2 (1)


  • .INDD files (compatible with Adobe InDesign CC)
  • .IDML files (compatible with Adobe InDesign CS4)
  • .PDF files (for preview)

Preview Version 1

Preview Version 2

Fonts Used:

  • FontAwesome ( Download for free at
  • Open Sans ( Download for free at:

Other Notes:

To change the color scheme simply change the main colors to the one you like without having any object selected!

To change the fonts use Type->Find Fonts & replace to the fonts of your choice, or edit the paragraph styles!

Business Plan Template A4 Pro

  • A4 Portrait // CMYK & Print Ready // 1/8 inches Bleed
  • 42 Pages & Cover
  • Table of contents // Paragraph Styles & Master Pages
  • Minimal Clean Design
  • Sections, tables and space allocation are based on real business plans
  • Plenty of whitespace to print it in your home printer
  • Easily change the entire color scheme by changing the basic color swatches!

Business Plan Template - A4 Portrait by Spyros Thalassinos (13) Business Plan Template - A4 Portrait by Spyros Thalassinos (2) Business Plan Template - A4 Portrait by Spyros Thalassinos (1) Business Plan Template - A4 Portrait by Spyros Thalassinos (14)


  • .INDD files (compatible with Adobe InDesign CC)
  • .IDML files (compatible with Adobe InDesign CS4)
  • .PDF files (for preview)

Preview on Issuu


Fonts Used:

  • FontAwesome ( Download for free at )
  • Open Sans ( Download for free at: )


(update 16/4/15: the bundle offer is no longer available, but you can still get each business plan separately 😉 )

Article publié pour la première fois le 02/04/2015


What Are Stock Photos And Why Should I Buy Photos?

If you do a quick Google search you can find photos online in seconds. This seems to be the easier and most cost effective means to find photos for your digital media, but wait. If you are not the owner of the photo, meaning you have not physically taken the photo yourself, you actually do not have the legal right to use that photo on your blog, on your website or in your ads. Downloading a photo from the internet and using it for your business, your blog, or for commercial purposes is not allowed.

Photos on the internet,unless they are within the public domain, are copyrighted. This means that the photographer owns the photo and if you wish to use it, you need to ask permission to use the photo. The process of discovering who owns the copyright, contacting the owner for permission, negotiating the terms of use, which can include financial compensation to the owner, is in most cases a very long process. The photo that you found, and want to use has not turned into a project. If you use the photo without being granted permission from the owner, you may just find someone at your doorstep asking for financial compensation or requesting that you take the image down. Your free photo has now turned into a financial issue that could have been avoided.

Stock photos are photos that photographers create and sell a license. Buyers purchase the right to use the photos so that they avoid any legal issues of copyright. As the stock photo buyer you can purchse the right to use a photo under different licenses, royalty free licences, extended rights licenses and rights managed licenses. Stock photo agencies act as the broker and marketer for the photographers making it easy for photographers to sell the rights to their photos and users to purchase these rights.

Stock photos are easy to find, easy to purchase and easy to use.

When you think of the hassle you have to go through to find the original photographer for a photo that you have seen online, stock photography makes so much sense. Instead of looking through a search engine for photos, you search through a stock photo agency, find the perfect photo, pay for the right to use the photo (some photos start at as little at 50 cents) and you have legally purchased the right to use the photo under the licensing agreement you paid for. In a few minutes you will have a great photo and no legal issues. How simple is that!

Images are critical to the success of your marketing or business needs.

Images are important. Today, images are more important than text when communicating what your company does and how you administer your services to buyers and readers. Corporate blogs are increasingly important and require the use of images to communicate your story. Delivering the amount of photos that a business needs these days is next to impossible. Stock photos solves this very problem. Thousands of photographers submit hundreds of thousands of photos each day from all over the world. When you are savvy about how you buy your stock photos, photos become pennies per image, instead of hundreds of dollars per image. That is an irresistible savings for any business, and finding stock photos is an irresistible time saver.  Using stock photos adds up to financial savings, correct use of images, time savings and spectacular images that communicate your story better than if you hired a photographer.

Before you dive into stock photos learn how to use stock photo properly and effectively

If you are new to stock photos, there is a small learning curve that requires a few minutes of attention.

Learn the difference between each type of license. Certain licenses allow certain activities. Learn what each license allows you to do with a photo.

Understand your stock photo needs and research the best way to buy your stock photos. You can buy the rights to one photo for a onetime fee, you can purchase a monthly subscription that enables multiple photo downloads during a time period for a set price or you can purchase stock photo credits that let you download photos for a certain amount of credits. Each stock photo buyer has different needs and understanding pricing options can save you money!

Not all stock photo agencies are created equal. Different stock photo agencies offer different photos. Different agencies offer different photographers. Sign up for a free membership at many different stock photo agencies and search around for the perfect photo.

Use the resources that stock photo agencies offer to ensure the best use of your stock photos. Stock photo agencies want you to successfully use the photos they offer and have many resources to help you be successful.

Stock photos are a great way to meet your image needs, find images fast and use images legally. For pennies per image, you can have all the great images you need at the moment you need them.

Featured images:
  •  License: Royalty Free or iStock source ->

Find out which stock photo agencies are popular, and understand how to use stock photo agencies for your image needs. There are hundreds of stock photo agencies that provide images for businesses, blogs and individuals but this list provides you with the top agencies that have great prices, great photo selections and online resources.

Image © Panthermedia

Article publié pour la première fois le 10/04/2013

How a business can make the most of its marketing strategies

Despite the current economic climate, small businesses and medium-sized enterprises can still succeed. Businesses can rise above the competition where there’s demand for a product or service with the help of an intelligent marketing strategy.

Some businesses today admit to limited marketing budgets holding them back from reaching their customer base, with news of newly launched or upcoming products falling flat without being picked up on by the public.

Implementing a marketing strategy may well be the most important thing a business can do – and it doesn’t have to cost the world. Of course, it’s well within a company’s interests to reduce its marketing spends while putting into place the most beneficial plans, and there are a number of cost-effective routes open to a 21st century business.

The importance of having a strong website

The internet undoubtedly plays a huge role in the modern world. Personal computers and, in more recent years, laptops and tablet computers have slowly edged the television set from its decades-long reign as the home’s focal point. With a huge number of U.S citizens today making daily use of the internet, increasingly via tablets and smartphones, having a great website couldn’t be more important. This has to involve strong aesthetics so a business comes across as professional and trustworthy, and also functionality so that users feel engaged and find a site easy to navigate.

Being visible on the internet is essential. With more and more people choosing to shop online, it’s important for a business to increase its visibility. The best methods include using a mixture of search engine optimization (SEO) to achieve better rankings in the results of popular search engine sites, such as Google and Yahoo, and activity on social networking sites such as Twitter, Facebook, and Google+.

A return to tradition

Of course, it’s not all about technology. The world’s population may be increasingly tech savvy, but printed marketing materials have been around for centuries, and there’s one simple reason – they work.

Especially for smaller businesses targeting residential or business areas in their locality, or looking to attract the custom of shoppers passing through nearby retail centers and shopping districts, printed marketing material allows businesses to reach customers in a variety of ways.

Printed banners hung on poles will grab the attention of passers-by simply by the space they take up. Likewise, flyers can be posted out to residents in specific zip codes or handed out to shoppers on the street. Glossy brochures can be left in suitable venues, such as serviced office centers for B2B enterprises, or local hotels and information centers for businesses seeking to attract custom from tourists.

The business card – a timeless classic

Anyone who’s attended a weekend conference or regularly sits in on business meetings will testify to the importance of a good business card. Handing over a business card to a potential client or business partner can be a great way of showing them real interest, professionalism, and trustworthiness.

Tried and tested – email marketing

Email campaigns have proven useful to businesses in every sector – from office cleaners to grocery stores and recreation centers. Business owners should build an email list gradually by requesting customer email addresses with purchases made in store and online. Some people might be naturally reluctant to subscribe – which is why it pays to offer special deals, discounts, and engaging newsletters for those who do.

Be heard

Ultimately, it all comes down to selling the brand; being active and promoting a company’s name, colors, and mission statement whenever possible. It’s about giving the business a face and a voice, making other businesses and the public know what is on offer – and that as a name in the industry or market, the company is here to stay.

Featured Image: Creative Commons – Attribution by Victor1558 on Flickr

Article by Charlton

Charlton works for Minuteman Press, a printing company which provides high quality printed marketing material for a variety of businesses. More information can be found at

Article publié pour la première fois le 18/04/2013

Christy Thompson at Canal Room

Tips to Get Some Great Pictures on Events

Having been a part of some events as a photographer, I have come to understand that photography is more about catching the perfect moment rather than trying to make one. The beauty of the picture comes with the honesty and subtlety of the emotions that are being captured. Adding some simple touches to your work can make a world of difference to the results.

Introduce Yourself

At any event, a photographer is one of the people who will get in touch with just about everyone. Take a minute of the guest’s time and introduce yourself. Do make a polite request of photographing them so that once you take a picture, they do not express their displeasure on an unwanted picture being captured. Also ask them if they are interested in large size with relatively cheap canvas prints later on. Some might be interested in getting larger sizes of their snaps.

Study Your Audience

The people you will be photographing are your audience and like any artist, closely study them. Have a close look at their emotions of joy, pleasure, concern and care. Feel the energy and connect with them understanding their feelings.

Photograph with a Purpose

As you become more and more familiar with the event and the people, you will automatically be able to locate chances of capturing some great stills. As you have already sought permission, you can take some pictures without intimating the person who is being photographed. This often helps you bring out the very best of pictures. Many people are not comfortable with being photographed and act unnaturally in front of the camera. Catching them unaware can help you in taking some of their most memorable pictures. Also take the pictures considering that these may have to be printed on photo paper. If the pictures were to be printed on a larger size, for example, using canvas printing, will they look good?

Take Your Time

There are no prizes for clicking fast; it will only help you filling your memory cards with pictures that are not of good quality. Take your time if you want to get the best pictures. Make sure that the lens has been properly adjusted and lighting for the picture is adequate and you will not under or over expose the snap.

Take Multiple Photos

Make sure that you take at least two of a kind. Sometimes the best in the business are unable to deliver in a single snap shot or on occasions, a second shot is even better. Either way, having a back shot, if not two, is something you must do.

Get Closer

Although modern cameras allow you to zoom in from long distances, it is ideal that you get closer while you take a picture. The results in general get better and you are able to get sharper images. It also allows you to focus more on the person or persons you are looking to photograph and the distractions such as people moving around are least. A clearer picture will help in getting great results if one wants to have prints on canvas for these pictures.

Be Prepared

A great opportunity can arrive at any point. Never be in a slumber when you are working and be sure to have your mind ready for such an opportunity. As soon as one provides itself to you, pounce on it.

Be Yourself

Do not try to imitate other’s style of photography. Everyone has his or her own instinct and you must follow it. Know what suits you more and follow the style that you feel confident with. The rest will fall in place by itself.

Featured Image: CC NC Attribution photo by DeShaun Craddock – source

Article by Serven

Serven is professional writers he wrotes many article about different categories. Now is currently writing for photography tips.

Article publié pour la première fois le 26/02/2013

Creative Commons - Attribution photo by Victor1558 on Flickr

How to Get the Right Office Chairs

One of the most important factors that you have to consider when putting up your office is getting the right office chairs for your employees. To help you work without risk of injury and help your employees (and yourself) work efficiently, it is vital to select the right type of chair. Since most of your time in your office will be spent sitting, getting the right chair is not a consideration to be made lightly or be taken only based on aesthetics. The chair can be regarded as an important part of your workplace.

Find a chair that can be easily adjusted and is flexible. Usually you will want to purchase a chair that has height adjustment, a pneumatic seat, seat depth adjustment, arm height adjustment, adjustable tilt tension and back seat height adjustment. Ensure that the chair has a good quality material. There are many different materials available in the market or online, but usually the chair’s base must be steel or aluminum. Steel is extremely durable, scratch resistant and strong, while aluminum is both strong and lightweight. Examine the chair to ensure that it is suitable for your body size and weight. It is also advisable to consider the overall physical feel of the chair.

Ensure that the chair suits you ergonomically. Also, it must be both deep and broad enough to enable you to sit comfortably. The pad of the chair must be made of a breathable, durable material that is comfortable and firm, without being excessively spongy. In addition, the chair back must be padded in such a way that it assists the natural curve of your spine. Don’t forget to examine the adjustable arms. They should be firm, but not very firm as to hurt your wrists or arms after an extended period of time working in the chair. Armrests must be adjustable and must not affect with the workspace. You must be able to move closely to your desk without losing support from the backrest. Your shoulders must be relaxed and your forearms must comfortably rest on the armrests. If the armrests are very high, they will tend to elevate your shoulders and give you pain or stiffness in the neck and shoulders, whereas if they are very low, they initiate leaning and slumping to one part. Eliminate armrests if you don’t utilize them, if they affect your work or they cannot be adjusted properly.

There are a wide variety of office chairs found in the market and online. They are designed with various features, sizes, shapes and materials that can suit your needs. Many furniture manufacturers are offering high quality items. However, before you make any purchase, you need to try several different office chairs. Inquire about the return policy when buying your chair, because at times the chair may feel comfortable in the beginning, but after a day it may not. If you cannot get a chair that fits your decorative tastes, it is advisable to buy an ergonomically built chair than a pleasing aesthetical one. You should also avoid chairs with cheap plastic materials as they are prone to accidents that break off, which can lead to severe injury.

Don’t settle for cheap office chairs. Ergonomic chairs are more expensive than standard chairs. But as a business owner who cares for the health of his/her office staff, investing in these chairs could not be better.

Featured Image: Creative Commons – Attribution photo by Victor1558 on Flickr – source

Article by Alice Watson

Alice Watson graduated with a double major in English and Business Management from the University of Ohio. A Columbus native, she went back to her home city after graduation to work in several advertising companies, before striking it out on her own in Shanghai, China, working for an International furniture manufacturing company in East Asia. She helped increase the company’s sales by 30% and began expanding into Europe and North America. After working in China for a number of years, she moved back to Columbus. She worked for her family’s office furniture store (www. (888-920-3375), and worked to expand their markets as well as their offerings into more products like bookcase, file cabinet, office chair and many more. Connect with me on Google Plus : Alice.

Article publié pour la première fois le 05/04/2013

Business Plan Template - A4 Portrait by Spyros Thalassinos (1)

Designer’s Toolkit: Professional Business Plan Template (A4 Portrait)

Professional Business Plan Template

Professional & Clean template with exactly everything you need to create a successful business plan. All the sections, tables and even the space allocation was created having in mind realistic and real life business plans.


  • Executive Summary
  • Company Summary
  • Products & Services
  • Market Analysis Summary
  • Strategy & Implementation Summary
  • Web Plan Summary
  • Management Summary
  • Financial Plan

Example Tables

  • Start Up Requirements
  • Market Analysis
  • Sales Forecast
  • Milestones
  • Personnel Plan
  • Start Up Funding
  • Use of Funds
  • General Assumptions
  • Break Even Analysis
  • Pro Forma Profit & Loss
  • Pro Forma Cash Flow
  • Pro Forma Balance Sheet

And more….


  • v1 (23/10/15): Original Release
  • v2 (18/03/15): Added an entire new version, with more charts and additional layouts in 5 different fresh color schemes!

Business Plan Template - A4 Portrait by Spyros Thalassinos (14) Business Plan Template - A4 Portrait by Spyros Thalassinos (1) Business Plan Template - A4 Portrait by Spyros Thalassinos (2) Business Plan Template - A4 Portrait by Spyros Thalassinos (13) Business Plan Template - A4 Portrait by Spyros Thalassinos (13) Business Plan Template - A4 Portrait by Spyros Thalassinos (1) Business Plan Template - A4 Portrait by Spyros Thalassinos (2) Business Plan Template - A4 Portrait by Spyros Thalassinos (3) Business Plan Template - A4 Portrait by Spyros Thalassinos (9)


  • A4 Portrait // CMYK
  • Print Ready // 1/8 inches Bleed
  • Version 1: 42 Pages & Cover
  • Version 2: 48 Pages & Cover
  • Minimal Clean Design
  • Sections, tables and space allocation are based on real business plans
  • Plenty of white-space to print it in your home printer

Master Pages

Quickly make changes to the layout of each section, by editing the appropriate Master Pages. You don’t like where the page numbering is? Or the repeated page elements? Simply change the master page & the changes will affect all pages of that section.

Paragraph & Character Styles

The included character & paragraph styles help you define the formatting attributes that will be applied to the various text elements of the business plan. If for example you want to change the color or size or font of the titles, simply adjust the appropriate paragraph style and all other titles that share this paragraph style will get updated automatically document wide.

Global Swatches

Change the entire color scheme but simply changing the 2 main colors to the ones you like without having any object selected!

Table of Contents

The table of contents can be generated automatically, and then get easily formatted with the included paragraph or character styles. To automatically update the table of contents if you made any changes to the section or subsection titles follow these steps:

  1. Change the section or subsection title .ie 2.2 Start-up Summary (or Company History)
  2. Select the “Contents” text frame
  3. From the Layout menu choose “Update Layout Contents”
  4. Anything with the paragraph style of “Will Appear on Table of Contents” will automatically be added to Table of Contents

Editable vector charts

All included charts are editable vectors. You can adapt/customize them to your needs or replace them with your own.

Version 1 is part of a bundle


  • 6x .INDD files (compatible with Adobe InDesign CC)
  • 6x .IDML files (compatible with Adobe InDesign CS4)
  • 6x .PDF files (for preview)

Preview Version 1 on Issuu


Preview Version 2 in all color variations on Issuu


Fonts Used:

Other Notes:

To change the color scheme simply change the 2 main colors to the ones you like without having any object selected!

  • Mockups are not included & are used for preview purposes only

Article publié pour la première fois le 29/03/2015


Modern designs for renewable energy

Solar Forest

The very best designs often solve more than one problem. The same can be said for Neville Mars’ solar forest which keeps cars and people shaded from the sun, yet uses solar tiles to convert light into usable energy. The stored energy can also be used to charge the electric cars below; genius!

Plastic Balloon Power

For thoroughly space-age solar design, meet the plastic balloons which aim to magnify sunlight onto solar photovoltaic cells to improve electricity output. Like a string of party bunting, the plan is to hang the 6ft balloons onto metal wires to capture maximum sunlight. They are cheap to create, relatively easy to manufacture and could be coming to a sunny climate near you. Find out more information at cnet.

Solar tree charger

Not three words you would expect to hear in the same sentence, but this solar tree charger does actually exist. Gone are the days when solar solutions were unsightly and bulbous; now they are perfectly integrated with everyday life and interior decorations! Perfect for small electronics, the 54 ‘leaves’ on the solar tree will charge your mp3 players, mobiles and digital camera batteries with ease. Bend and flex the branches as you see fit!

Solar boat

Ride the waves and catch the sun with the TURNOR PlanetSolar boat which is the largest solar powered water vehicle in the world. The New Zealand-based designers trump the WWF boat used to raise awareness, educate the masses and save the world.

Solar fan

Photovoltaic or solar PV cells are to thank for this genius solar powered fan created by Yorick Stuyts. These cells are then connected to two small fan blades, multiple wires and a savvy motor to create the ultimate heat-beating fan. The fan is flexible so easy to fold and preserve. Plus, it cools your office, business or home for free!

Wind power

It is widely known that the EU is only just beginning to harness the power and realise the potential of wind power. However, they have high hopes for this environmentally-friendly power source technology, and the Upwind Project predicted 20-MW turbines are “likely” by 2020. To put this in perspective, current production lines create 3 to 5-MW wind turbines and the leading manufacturers are launching 6 to 10-MW turbines as we speak.

You’ll agree it’s a long way to go yet but in GE, Siemens and Vesta we trust.


Article provided by mediaworks online marketing

Article publié pour la première fois le 27/02/2013

By:  Troy Thompson

Building A Successful Brand For A Small Business

Brand building is an important strategy for any business, no matter how big or small it is.  Yet, small business owners often lack the acumen or knowledge in how to brand their business successfully, and what strategies are open to them to achieve this.  Here are some tips to get great branding on the road.

Know who you are

A strong brand lets others know what it does.  Make sure you, and your staff, fully understand your own brand – who you are, what your goals and values are, what you want to achieve, etc.  If you don’t fully understand yourself, then it will be hard to communicate this well to your customers.

Be unique

With lots of competitors in the marketplace, your branding needs to scream out what makes you different from the rest.  Let others know why you are unique and what it is that you do differently from your competitors.

Consistency of messages

Successful branding involves reinforcing strong messages, so that your customers will retain information about who you are and what you do.  Make sure you are clear on what message you want to give out, and stick to the same message on all mediums of communication.  Consistency is a key component to branding success.

Name and logo

An instantly recognisable brand name and logo is a sign of good branding.  Whatever name or logo design you choose make sure it is recognisable, inspires trust and makes a connection to the types of goods or services you offer.  Consider hiring the services of a design agency to create name or logo concepts as you start out, and always include them on every piece of communication you send.

Get your name out there

Organisations both large and small understand the importance of building networks with customers and new customers, as well as generating trust for what they offer.  By building an online and offline community, you are in the driving seat to get customers on your side and love your brand.  Make the most of social networking sites and start blogging.

Online communications

Your business cards and letterheads look great, your customer service team know how to reinforce your brand with customers, and your products are something to be proud of.  But, make sure that the internet is not letting all of your hard work down.  It is easy to neglect this side of a business, but in fact it is a crucial element of branding.  Make sure your website is up to date, and looks as slick as your offline communications.  Use the same level of professionalism replying to email comments as you would for hand-written communications.  Don’t let your guard down, either, on social networking sites, where it can be easy to adopt a more casual or informal approach.

Have a great product or service

Having a successful branding strategy is one thing, but you need to combine that with a great product or service.  Don’t let your product or service slip, just because your branding is on top form.  It’s not a sustainable strategy, and your customers will soon lose trust in you.


It’s easy enough to spout great marketing speak about who you are and what you offer, but make sure that whatever you say and how you say it, you can deliver and not let your customers down.  Create honest branding that builds up trust.

Be original

There are many great brand names out there, and there’s nothing wrong with taking inspiration from them and learning from their achievements.  But, never ever nick ideas off them.  Don’t copy the big boys, as you will soon be seen-through.  Try to always think of original ideas, or at least add a twist to tried and trusted branding messages and strategies.

Build relationships

Get to know who your customers are, and what they like about you.  Valuable customers who like your offering can become great brand ambassadors, spreading the word to others about what you’ve got to offer.  Spend time nurturing these important relationships and get to know who your brand ambassadors are.

Featured Image: Creative Commons – Attribution by Troy Thompson

Article provided by Name Badges International

Name Badges International provided this guest article on building a brand for your small business. They offer a wide selection names badges for work and conferences.

Article publié pour la première fois le 23/04/2013

How to Build a Strong Brand

The importance of branding in the modern corporate world is undisputed. Whether you are a multi-national corporation making millions or a small business with limited funds, it’s crucial to understand that you need one in order to survive, and you need a strong one in order to succeed!

It all begins with brand identity

Brand identity is what fuels the recognition of the brand and amplifies the differences with their competition. It takes separated and unconnected initially elements, and through a concept, they are unified by designers into whole visual systems. Proper design in a brand identity is essential and determines how people see and feel about the brand.

You need to carefully consider your company’s logo design, website and print collaterals like your business cards, stationary, magazine advertisements and promotional material, so that they all speak with a strong and unified visual voice. All elements need to communicate distinct and clear messages.

Additionally you need to make sure that this message is the one you want to be known for! So just because your daughter can draw or you had the “bright” idea to offer your logo design in a contest for 55$ doesn’t mean is the proper way to go! In fact in most cases is a recipe to disaster.

Then comes the brand strategy

Effective brand strategy provides a central unifying idea around which all behavior, actions and communications are aligned. It also needs to be consistent and easy to understand.

To put that in test, have everyone in the company explain this strategy in as few sentences as possible. If everyone’s perception is aligned and consistent then you are at a good starting point. If not your strategy is too complex and will most likely fail.

Last but not least comes branding

Branding is the process to build awareness and customer loyalty on your brand through your brand strategy and your various marketing campaigns. Consistency is again the key for a successful branding campaign. Every newsletter, social media status, blog article and brochure must support your branding. And it goes without saying that your branding campaign needs to be both online and offline.

You can use events to build your customer’s loyalty offline. These could be charity events, festivals, or just a stall in a bazaar to promote your products. Also consider providing your customers with high-quality giveaway items that promote your brand in a positive light. Some examples are branded T-shirts, mugs, mouse pads etc. But you can find more ideas and a variety of cool branded promotional products at QLP specialty advertising products.

As for online you can use a variety of social media channels like Facebook, Twitter, Google+ and LinkedIn to establish your online presence and of course the blog in your website. But mind that for this promotion not to be overwhelming most of social media experts suggest the rule of 80/20. Meaning 20% of your content should be about your company and the rest 80% content of value and use to your prospective customers.

Giving your business a friendly and approachable face, and helping your customers to solve their daily problems is extremely important to your long term branding, so always be on the lookout for the best opportunities to do so!

Further Reading:

  • How To Identify Your Brand DNA
  • Promotions and Branding 101
  • The Importance of Branding

Featured Image: Apple Logo wallpaper / Creative Commons – Attribution by Adrian

Article publié pour la première fois le 20/04/2013