In the business world a company’s reputation is extremely important. If your business reputation has been harmed, it can be repaired, but requires some time and effort on your part. If someone feels that they have not had a good customer experience then they could express their discontent publicly.
These days there are so many websites where people can contribute comments on a product or service that are seen worldwide and these things can seriously harm the reputation of a company.
Promoting Your Business
One of the ways in which companies salvage a damaged business reputation is by promoting that business. The only way that a business, or an individual for that matter, can combat bad press is to take things in the opposite direction with good press. If you are trying to repair your company’s reputation then look for the positive aspects that you can promote.
If you have had some great feedback on how good your customer care policies are, then promote them. If you are known for dealing with any issues or complaints quickly and professionally, then boast about it. Get testimonials from satisfied customers if you can. Promote the positive aspects of your business and eventually you will overcome the slurs on your reputation.
Your reputation or brand is made up of a number of different things, and most particularly how your customers experience what you have to offer. Look closely at what you have to offer, address any perceived issues, and then carry on promoting your brand.
Make your business more customer centred. You and your staff should be giving out the same messages as this helps to conserve the consistency of your brand. Stick with the same message that you started with, it must have been effective for you to have built a customer base.
Your Online Reputation
If you feel that your online reputation has been damaged by someone’s negative comments online, then you need to find ways to counteract the damage. You probably have a number of satisfied customers, and if that’s the case, get them to write some comments.
Don’t shy away from negative comments or try and delete them as this can often cause even more bad press! Instead face the comments head-on and be transparent in doing everything you can to redeem that customers view of your company. It is even possible to handle a negative comment so well that the whole situation turns into a good press story about your efforts to keep your customers happy!
Press releases and a company blog are more great ways of repairing a damaged, online reputation. If you run a hotel or travel company and have had a damaging review, then get someone in your company to publish great reviews. When the damage to your reputation is really bad it might be worth getting in touch with a company that deals specifically in repairing online reputations.
Protecting Your Brand
Your brand is made up of many different things. When you have had adverse press or reviews that have damaged your brand, it is up to you to advertise the positive aspects. Emphasise the benefits that you offer your customers. Email customers on your list asking what they would like to see from your company.
The occasional survey, asking what customers want and then implementing those things is good for your brand’s reputation. Get yourself known as a company that listens and is proactive when it comes to customer requests. You can’t control everything. Identify all the things connected with your brand that you can control and then set about doing it!
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Article by Hallmark Consumer Services
This guest post was provided by Hallmark Consumer Services who offer a range of e-fulfilment, customer services and logistics facilities to meet your business needs.
Article publié pour la première fois le 27/03/2013