As they say, everything can be done in three easy steps. From fixing a leaky faucet to a broken marriage, all is made better on the count of three. Or maybe we’re stretching it a bit too far; hence, for the sake of accuracy, let’s all forger about the aforementioned perhaps-far-fetched-perhaps-not allusion and stick to safer ones, designing business cards, for instance.
To prove our point, here are three easy steps recommended for those in the process of designing business cards that actually mean business.
1. Mind the details.
Aside from impressing prospective clients, business cards should, just as importantly, express a precise motive; to build an enduring and mutually beneficial professional/business relationship with your business card recipients. This is done by ensuring that the business card has all the essential details about you and your business.
- Company Logo- This should be on top of the design’s hierarchy of elements. All other elements should be anchored in the logo.
- Name- A business card without a name is as personable as one who’s already late for a million-dollar meeting only to realize he forgot his presentation. Sloppy.
- Title- Unless your first name is CEO, or Lawyer-Extraordinaire, which happens to be consistent with what you do, therefore space-convenient, make sure to clearly state what service you are offering.
- Contact Info- You want to get a call do you?
2. Know your message.
Businesses come in many shapes and forms, and each has a message to tell. With this in mind, it is of the essence to know what this particular message is, and have it deftly mirrored in your chosen business card design. Let’s put it this way, a lawyer from a reputable law firm wants, ideally at least, to convey a message of credibility, authority, and earnestness; a business card in psychedelic chrome with neon skulls and what-not just won’t cut it. Conversely, a photographer hawking creativity is best to avoid giving away exaggeratedly muted business cards made with an uninteresting substrate, boasting of a dull finish.
- Graphical Content- The keyword here is relevance; for example, an image of a tutu skirt for a ballet instructor.
- Substrate- This refers to the material used for the business card, with paper and plastic as the most typical. In choosing a substrate, the preference of customers should be of utmost consideration. Are your customers taken by modern technology? Or do they appreciate the more classic/traditional options ?
- Finish- This should also echo the business’s/company’s message; a business in the organic/health niche would not benefit from a synthetic looking gloss.
3. Stay professional.
Just because you have recently downloaded the latest Adobe Photoshop or you’ve seen countless design tutorials on Youtube does not mean you have become a legit graphic designer. With this said, seek the help of a professional and give someone else a chance to earn a living. Unless, of course, countless of reliable individuals have already affirmed and validated your acquired design prowess. In the end, the money you count and save from going DIY might easily result to an end-product that does not count, in the first place. Unless you are willing to take this risk, by all means, hire someone you can actually count on.
Featured Image: Creative Commons – Attribution by alansangma