Nobody likes an attention seeker… unless you’re talking about advertising that is.
In an age where advertising space can be bought on everything from internet banners to half time at the Super Bowl, how do you set your business apart and make your advertisements stand out from the crowd? Balancing cost effectiveness with brand visibility has been the challenge facing marketing managers for decades. How do you create eye catching and informative advertisements without breaking the budget?
No matter what industry you’re in, choosing the right promotional strategy is a key ingredient in the success of your business. There are a number of options to choose from when considering your businesses specific needs.
Banners, signs and flags
Promotional signage is a powerful tool in market advertising that balances brand visibility with cost effectiveness. Promotional banners are versatile, portable and can be used at trade shows, conferences, field days or outdoor events. With so many designs to choose from, there’s bound to be a promotional banner to meet your businesses specific needs.
Double sided banners and signs are great for trade shows, outdoor events and on-street advertising. With two individually printed panels, your business’ advertisement can be seen from all angles. Double sided teardrop, fin, surf, paddle, vertical and sail banners are especially designed with a ballast base that you can fill with sand to keep them upright in all conditions. Lantern banners are another novel way to draw attention to your business. These 3D diamond shaped signs offer three advertising panels that rotate in the wind.
International sporting events such as the formula one racing events are the perfect example of how advertising banners can be used to effectively market a product.
Marquees and shade cloths
Create the perfect backdrop for your businesses event with a custom designed folding frame banner wall or relax in the shade with a specially designed pop up marquee. These portable shade tents and banner walls come in a range of different sizes and are a great way to advertise your business at outdoor fairs, markets or event days.
Rip Curl is one brand that has successfully utilised this form of promotional advertising. Their black, white and red tents are easily recognisable and can be found at almost any surfing event around the world.
Get up to speed with the very latest in brand advertising with vehicle graphics. These moving advertisements are perfect for achieving brand exposure in the right places. Target particular demographics or position your brand at a particular event. Whether your organisation has a single car, a dozen vans or a fleet of lorries, custom vehicle graphics will turn heads at all hours of the day and night, building brand awareness with every trip.
Red Bull is possibly the most easily recognisable case study for the success of vehicle graphics. Their instantly recognisable cars have been a part of their successful marketing strategy for many years and have significantly impacted on their brand exposure and sales figures.
With so many different ways to advertise, it is easy to make sure your business stands above the rest.
Images provided/licensed by the author
Article by Katherine Flowers
Article publié pour la première fois le 28/03/2013