Posts

Maria-Trepalina→Illustrations-by-Ketka-2

Amazing Fantasy Art by Maria Trepalina

Hello folks! Today we have with us Maria Trepalina‘s amazing artworks. Maria has worked in cinema, advertising, the game industry, and at present she works independently. She is engaged in development of characters, storyboards, advertising illustrations, posters, mattepaints, 3D, etc.

Let’s enjoy her stunning works!

Amazing Fantasy Art by Maria Trepalina   Maria Trepalina→Illustrations by Ketka 21

Amazing Fantasy Art by Maria Trepalina   Maria Trepalina→Illustrations by Ketka

Amazing Fantasy Art by Maria Trepalina   Maria Trepalina→Illustrations by Ketka 4

Amazing Fantasy Art by Maria Trepalina   Maria Trepalina→Illustrations by Ketka 3

Amazing Fantasy Art by Maria Trepalina   Maria Trepalina→Illustrations by Ketka 2

Amazing Fantasy Art by Maria Trepalina   Maria Trepalina→Concept art by Ketka

Amazing Fantasy Art by Maria Trepalina   Maria Trepalina→Concept art by Ketka 3

Amazing Fantasy Art by Maria Trepalina   Maria Trepalina→Concept art by Ketka 2

Amazing Fantasy Art by Maria Trepalina   Maria Trepalina→3D by Ketka

Amazing Fantasy Art by Maria Trepalina   Maria Trepalina→3D by Ketka 2

Hope you enjoyed today’s article! Looking forward to hear which one is your favourite! See you next time!

 (Images are displayed here because they are licensed by their creator under Creative commons – Attribution. Exclusively to showcase and promote the artists work!)

Anatomy-of-Internet-Ad-Design-(Infographic)

Anatomy of Internet Ad Design (Infographic)

Today we have a cool infographic about internet ad design. Internet ads have elements that help them perform well when used in optimized online advertising campaigns. These critical organs make up the anatomy of well-designed banners, emails, and landing pages. In this infographic these elements are examined and analyzed.

Anatomy of Internet Ad Design (Infographic)   anatomy of internet ad design 50b64cf424b30 w587

 

Hope you found this infographic useful and informative! If you want to know more about designing infographics, check out our past articles: 9 tips for designing awesome infographics & Choosing the right infographic for your business !

By designer Simon Laliberte

10 Super Creative Product Packaging Ideas

Packaging no longer just fulfils the functions of protecting, containing and preserving items, it serves a much wider purpose.  Designers and marketing specialists all know how important packaging is in terms of how it influences an individual’s perception and whether it will sell or not.  Attention grabbing is certainly something that packaging designers aim for, and here are 10 fantastic packaging ideas that are sure to get noticed.

Gnome bread

The clever container for this loaf of bread shaped like a gnome’s hat has a design of a character on the front.  When the bread is placed in the container, it reinforces the idea that the bread is shaped like a hat.  Eating bread is not likely to be the same again!

10 Super Creative Product Packaging Ideas   Designed by Lo Siento Studio

Designed by Lo Siento Studio

The pizza and toothpaste collaboration

At first glance, this looks like an ordinary pizza box.  But open it up, and as well as your savoury feast, the box contains a glaring picture of the inside of a mouth.  The idea was to promote Colgate’s new range of toothpaste, Max Night, to encourage people to use this toothpaste so that their dinner breath doesn’t become their morning breath.

10 Super Creative Product Packaging Ideas   By advertising agency YR Paris France

By advertising agency Y&R, Paris, France

Wine in a log

As far as packaging is concerned, this one is pretty unusual to say the least.  It’s a bottle of wine and a box of matches encased in a wooden log.  The idea is the user should enjoy the wine by burning the log on a warm cosy fire.

10 Super Creative Product Packaging Ideas   By advertising agency Cole Weber Seattle USA

By advertising agency Cole & Weber, Seattle, USA

Cheesy pencils

Forget your normal run-of-the-mill block of cheese next time you head down the supermarket.  This truly unique packaging idea for selling Parmesan cheese is worth buying just for the experience it encompasses.  Use the sharpener to sharpen the Parmesan pencils and you’ve instantly got shavings of cheese to drop on your plate of pasta.

10 Super Creative Product Packaging Ideas   By advertising agency Kolle Rebbe Hamburg Germany

By advertising agency Kolle Rebbe, Hamburg, Germany

Fruit-shaped jam jars

If you want your packaging to deliver exactly what it says on the outside, then the fruit-shaped jam jars couldn’t be more truthful.  The shape of the jar resembles the flavour of jam inside.  Quirky and eye-catching, these jars are bound to stand out amongst a row of identical-looking alternatives on supermarket shelves.

10 Super Creative Product Packaging Ideas   By advertising agency Tapsa

By advertising agency Tapsa

Humorous DIY

If the prospect of painting your walls fills you with dread, then what you need is a paintbrush with a moustache-inspired packaging to inject a bit of fun into the project.  The paintbrush is enclosed in card packaging with facial designs, so that the bristles of the brush resemble a moustache.

10 Super Creative Product Packaging Ideas   By designer Simon Laliberte

By designer Simon Laliberte

The empty tummy bag

These plain paper bags used in grocery stores look simple enough, but on closer inspection they reveal the shape of a human stomach.  When the bags are empty, so is the stomach, but fill the bag with food and it looks as though the stomach is filled with food, as well.  The City Harvest stomach bag is designed to help cure hunger in New York.

10 Super Creative Product Packaging Ideas   By Andy Winner and One Show Merit

By Andy Winner and One Show Merit

Lunch bags that nobody would want to steal

These gimmicky lunch bags contain green spots on the side, so when your sandwiches are inside, they don’t look particularly appealing.  The idea of the packaging being that the green splotches act as a deterrent for any would-be sandwich thief!

10 Super Creative Product Packaging Ideas   anti theft lunch bags

http://www.thinkofthe.com/product.php?name=anti-theft-lunch-bags

Coconut water

If you’re going to sell coconut water, then surely the most appropriate form of packaging would have to be inside a coconut shell?  Head to the Dominican Republic and that’s what you’ll be able to find.

10 Super Creative Product Packaging Ideas   more awesome product packaging

http://designfeedr.com/more-awesome-product-packaging

The real milk bottle

Milk bottle packaging is fairly bog-standard and not terribly inspiring.  But, for something a little different, designers Julien De Repentigny and Gabriel Lefebvre came up with this milk container that spells out exactly what’s inside the carton!

10 Super Creative Product Packaging Ideas   visualadvice

http://visualadvice.com/?p=50

Images are copyrighted by the respective designers and agencies and are displayed here for the sole purpose of promoting design and their work.

Article by UK Packaging

This guest article has been written by UK Packaging, providers of quality packing materials including bubble wrap, jiffy bags and cardboard boxes.

By: Adrian

How to Build a Strong Brand

The importance of branding in the modern corporate world is undisputed. Whether you are a multi-national corporation making millions or a small business with limited funds, it’s crucial to understand that you need one in order to survive, and you need a strong one in order to succeed!

It all begins with brand identity

Brand identity is what fuels the recognition of the brand and amplifies the differences with their competition. It takes separated and unconnected initially elements, and through a concept, they are unified by designers into whole visual systems. Proper design in a brand identity is essential and determines how people see and feel about the brand.

You need to carefully consider your company’s logo design, website and print collaterals like your business cards, stationary, magazine advertisements and promotional material, so that they all speak with a strong and unified visual voice. All elements need to communicate distinct and clear messages.

Additionally you need to make sure that this message is the one you want to be known for! So just because your daughter can draw or you had the “bright” idea to offer your logo design in a contest for 55$ doesn’t mean is the proper way to go! In fact in most cases is a recipe to disaster.

Then comes the brand strategy

Effective brand strategy provides a central unifying idea around which all behavior, actions and communications are aligned. It also needs to be consistent and easy to understand.

To put that in test, have everyone in the company explain this strategy in as few sentences as possible. If everyone’s perception is aligned and consistent then you are at a good starting point. If not your strategy is too complex and will most likely fail.

Last but not least comes branding

Branding is the process to build awareness and customer loyalty on your brand through your brand strategy and your various marketing campaigns. Consistency is again the key for a successful branding campaign. Every newsletter, social media status, blog article and brochure must support your branding. And it goes without saying that your branding campaign needs to be both online and offline.

You can use events to build your customer’s loyalty offline. These could be charity events, festivals, or just a stall in a bazaar to promote your products. Also consider providing your customers with high-quality giveaway items that promote your brand in a positive light. Some examples are branded T-shirts, mugs, mouse pads etc. But you can find more ideas and a variety of cool branded promotional products at QLP specialty advertising products.

As for online you can use a variety of social media channels like Facebook, Twitter, Google+ and LinkedIn to establish your online presence and of course the blog in your website. But mind that for this promotion not to be overwhelming most of social media experts suggest the rule of 80/20. Meaning 20% of your content should be about your company and the rest 80% content of value and use to your prospective customers.

Giving your business a friendly and approachable face, and helping your customers to solve their daily problems is extremely important to your long term branding, so always be on the lookout for the best opportunities to do so!

Further Reading:

  • How To Identify Your Brand DNA
  • Promotions and Branding 101
  • The Importance of Branding

Featured Image: Apple Logo wallpaper / Creative Commons – Attribution by Adrian

Sectionals

Best Implementable DIY Ideas For Your Living Room

If you no longer get ‘stunned’ seeing your living room or if you feel stressed looking at the mess and poor arrangement of stuff and furniture in it, maybe this is the time that you do a face-lift! Your living room is your place of refuge after a hard day at work. Isn’t it nice to sit on a lovely couch, have some chips and a beer while watching your favorite TV show? But all the comfort and stress-relieving benefits of having your own living room can all be turned into waste if it doesn’t have any sense of order, style, and beauty.

The best thing is – you don’t have to hire a professional interior designer to add beauty to your living room! There are simple DIY design ideas that you can implement in your very own living space. Here are some of them:

  • Rearrange the sectionals. Sectionals are modern types of chair that are widely used in various home environments. Sectionals are a great choice because it gives you flexibility and makes it easy to rearrange any time you wish. You can revamp your living room just by rearranging the position of your sectional chairs. As easy as that! What if you don’t have sectionals at home? Well, maybe it’s time that you consider buying one!
  • Use silver trays. Having a collection of silver trays in your living room gives it a modern and very artistic appeal. Silver ornaments are very eye-catching and they could give an elegant look to your living space. Don’t like silver? Then have a collection of a design that you love. Whether it’s some Asian-inspired rugs, indoor plants, figurines, vases, etc. Just make sure they go hand in hand with the rest of the décor in your home.
  • Add beautiful flowers. Perk up your room with a bouquet of vibrant flowers placed in an equally vibrant vase! You have a choice whether to use real flowers or just synthetic ones. Synthetic flowers are good since that they don’t rot and don’t need maintenance (water, sunlight, and soil). But nothing beats the beauty of real flowers. They produce a scent that doesn’t just uplift the beauty of your living room but also provides therapeutic effects.
  • Create hand-painted wallpaper. Designing your wall with hand painted figures is easy as creating a stencil and painting it by hand. This can free you away from the messy effects of traditional wallpaper available in the market.
  • Get your chairs fixed. Wobbly chairs can cause great annoyance in your living room. The great thing is that you really don’t have to hire a handyman to get them all fixed. If the foam is the problem, you can replace it with similar foam that you can purchase from home stores. If you don’t like the covering, look for unused clothes in around your home. Fabrics with cute large and colorful prints work best for stools and single chairs.
  • Create an indoor garden. Is it too hot to make a traditional garden outside? Then do it in your very own living room! Consider planting potted herbs like basil, sage and rosemary. You can either buy or construct a plant rack to be placed in your living room.
  • Add slipcovers to your sectionals. A slipcover is the cheapest way to revamp your existing sectionals at home. Buy at least two sets of slipcovers so if you get tired with the old one, you can replace it easily! Don’t forget to measure the chairs correctly so you could find the best slipcover that perfectly fits it. Choose the design that suits the overall theme of your living room.
  • Update your window treatment. A change of draperies is another cheap way to lift up the beauty of your living room. If you’re used to traditional heavy, thick and dark-colored curtains, try something that’s lighter, thinner and more refreshing to the eyes. Consider using curtain rods. They are easy to install and remove and are very convenient to maintain.

Add a pattern on your floor. Vinyl materials are great additions to existing floors. You can also use wood panel to add an elegant touch. Another way is to place an area rug on different areas. They are cheap, easy to use and are very attractive!

Article by Jess Ross

Myself Jess Ross is graduated with a double major in English and Business Management from the University of Ohio. A Columbus native, I went back to my home city after graduation to work in several advertising companies, before striking it out on my own in Shanghai, China, working for an International furniture manufacturing company in East Asia. I helped increase the company’s sales by 30% and began expanding into Europe and North America. After working in China for a number of years, I moved back to Columbus. I worked for my family’s another store (www.SofasandSectionals.Com)(888-567-7632), and worked to expand their markets as well as their offerings into more like sofas, sectionals, couches, loveseats and much more.

By: Robert

Five Unique Mediums You Should Try Printing On

Although Internet advertising has exploded, many businesses find that good old-fashioned mediums like printing still play a very important role in their advertising plans. While your customers will expect to get printed items such as business cards or brochures from you, you can do something unexpected by having these and other items printed on unusual materials to make yourself stand out more. Here are a few ideas for five unusual mediums you can print on to promote your business.

Plastic Business Cards

It’s a Catch-22, really. You know that you need to carry business cards to hand out to your clients and to compete in today’s business world. However, your competitors realize this, too. So how do you make your card stand out in your potential client’s wallet–by plastic printing, that’s how.

Plastic business cards give you the option of the sturdiness of plastic so your card won’t get beat up once it goes into your client’s wallet and with options like transparent card printing, you can add an element to your design that your competitors’ cardboard business cards won’t have.

Wood

Wood as a medium for printing has been around for thousands of years. Many of the surviving pieces of art from centuries past were painted on wood. You can give your promo pieces that same sort of timeless appeal. If you’re not sure how to do it, think menus for a restaurant or name cards at a catering event printed on thin wood for an extra classy and memorable touch.

Canvas

In the digital age, pictures are ubiquitous. If you’re printing marketing materials like calendars or inspirational posters to send out as promo items to your clients, think about having these items printed on canvas. If you add a wooden dowel to the top of your items printed on canvas, they will become pieces of wall art reminiscent of the tapestries found decorating the walls of ancient buildings. A promo calendar designed on this medium will wind up hung up on your client’s wall where he can see it and your business name all year.

Magnets

What is a kitchen without refrigerator magnets on the fridge? Without them, most people would have no place to hang notes to their families or their kids’ artwork. Use this to your advantage by having your advertising materials printed on magnets. Your potential customers will see your name every time they open the fridge.

Kid Tattoos

If your company regularly hosts community events, and you want to create a free giveaway that’s sure to draw families to your booth, think about having something printed on temporary tattoos. Make these items something that the kids will love and the parents will remember by having a cute graphic printed on the tattoo and then your business’ logo printed on the paper backing of the temporary tattoo. At your next community events, the kids will remember the tattoo and their parents will remember you.

Featured Image: Creative Commons – Attribution Photo by Robert

Article by Annette Hazard

 Annette Hazard is a freelance writer that suggests plastic printing for unique printing. She often writes about business related issues and spends her free time training for marathons.

Creative Commons - Attribution photo by Victor1558 on Flickr

How to Get the Right Office Chairs

One of the most important factors that you have to consider when putting up your office is getting the right office chairs for your employees. To help you work without risk of injury and help your employees (and yourself) work efficiently, it is vital to select the right type of chair. Since most of your time in your office will be spent sitting, getting the right chair is not a consideration to be made lightly or be taken only based on aesthetics. The chair can be regarded as an important part of your workplace.

Find a chair that can be easily adjusted and is flexible. Usually you will want to purchase a chair that has height adjustment, a pneumatic seat, seat depth adjustment, arm height adjustment, adjustable tilt tension and back seat height adjustment. Ensure that the chair has a good quality material. There are many different materials available in the market or online, but usually the chair’s base must be steel or aluminum. Steel is extremely durable, scratch resistant and strong, while aluminum is both strong and lightweight. Examine the chair to ensure that it is suitable for your body size and weight. It is also advisable to consider the overall physical feel of the chair.

How to Get the Right Office Chairs   OfficeChairs Ensure that the chair suits you ergonomically. Also, it must be both deep and broad enough to enable you to sit comfortably. The pad of the chair must be made of a breathable, durable material that is comfortable and firm, without being excessively spongy. In addition, the chair back must be padded in such a way that it assists the natural curve of your spine. Don’t forget to examine the adjustable arms. They should be firm, but not very firm as to hurt your wrists or arms after an extended period of time working in the chair. Armrests must be adjustable and must not affect with the workspace. You must be able to move closely to your desk without losing support from the backrest. Your shoulders must be relaxed and your forearms must comfortably rest on the armrests. If the armrests are very high, they will tend to elevate your shoulders and give you pain or stiffness in the neck and shoulders, whereas if they are very low, they initiate leaning and slumping to one part. Eliminate armrests if you don’t utilize them, if they affect your work or they cannot be adjusted properly.

There are a wide variety of office chairs found in the market and online. They are designed with various features, sizes, shapes and materials that can suit your needs. Many furniture manufacturers are offering high quality items. However, before you make any purchase, you need to try several different office chairs. Inquire about the return policy when buying your chair, because at times the chair may feel comfortable in the beginning, but after a day it may not. If you cannot get a chair that fits your decorative tastes, it is advisable to buy an ergonomically built chair than a pleasing aesthetical one. You should also avoid chairs with cheap plastic materials as they are prone to accidents that break off, which can lead to severe injury.

Don’t settle for cheap office chairs. Ergonomic chairs are more expensive than standard chairs. But as a business owner who cares for the health of his/her office staff, investing in these chairs could not be better.

Featured Image: Creative Commons – Attribution photo by Victor1558 on Flickr – source

Article by Alice Watson

Alice Watson graduated with a double major in English and Business Management from the University of Ohio. A Columbus native, she went back to her home city after graduation to work in several advertising companies, before striking it out on her own in Shanghai, China, working for an International furniture manufacturing company in East Asia. She helped increase the company’s sales by 30% and began expanding into Europe and North America. After working in China for a number of years, she moved back to Columbus. She worked for her family’s office furniture store (www. OfficeFurnitureSpot.com) (888-920-3375), and worked to expand their markets as well as their offerings into more products like bookcase, file cabinet, office chair and many more. Connect with me on Google Plus : Alice.

Creative Commons - Attribution Photo from MAZZALIARMADI.IT on Flickr

Types of Bedroom Furniture

Moving into your first home can be a daunting task. There are just so many things you have to think of, from making sure the paper work is in order to closing the deal. If this is your first home, then you may not have a lot of stuff with you. That means you will have to buy and choose your furniture. More important, you must make sure you choose the right bedroom furniture. That’s because your bedroom is your sanctuary. At the end of hard day, all you probably want to do is go home and take a deep sleep in your comfy bed. Your bedroom must be your sanctuary, a place where you can rest. At the same time, it must also be functional. You will need a place where you put all your personal items, store them and keep them safe. That’s why your choice of bedroom furniture is very important. You need to make sure that you pick the right furniture so you will have the right kind of bedroom. And if you’ve never bought bedroom furniture before, you may not be sure about what to guide. So, read further so you will know about the different types of bedroom furniture.

Bed and Mattress

Of course, the centerpiece of your room will be your bed. You will need a bed that matches your personality and gives you the right comfort level you want. Most likely you will need to buy a separate mattress and bed frame. The mattress itself will have to be purchased at a specialty mattress store. They will have to expertise to help you pick the right firmness and material. Then, you will have to decide on the frame. The bed frame is what adds style and pizzazz to your boring old mattress. It will include the headboard, which is important when it comes to buying bed frames. If you’re the type of person who likes to read or sit up in bed, then you may want to purchase a cushioned headboard so you can sit up comfortably without having to use more pillows. Of course, it goes without saying that you should pick a design and style that suits your taste and matches the rest of your furniture. There are many types of bed frames today that you can have your choice. If your room is decorated in a modern style, you can opt for a platform bed or a metal bedframe with sleek, clean lines. If you’re more of a romantic, you can have a four poster bed made of wood to give your room an elegant, Old World feel.

Size is also an important consideration when it comes to purchasing beds and mattresses. There are industry-standard sizings when it comes to bed and mattresses and if you purchase a queen or king mattress, it should be able to fit in the same size frame from most manufacturers, but still, take measurements to be absolutely sure.

Side Tables

Side tables are important pieces especially for people who like to do other things in bed aside from sleeping. If you like to read in bed, you may want a place to keep your glasses and your reading lamp. Also, if you have any personal items you want to keep close, many side tables offer drawers and shelving so you can have extra storage space for them

Clothing Storage

Types of Bedroom Furniture   bedroom furniture

Image provided and/or copyrighted by the author

You will most likely be using your bedroom as the place where you change in and out of your clothes, so it’s important you have clothes storage. Unless you have a walk-in closet, you will need some drawers and cabinets. If your home comes with built-in cabinets – great! You may just want to buy some extra closets in case you need them. Otherwise, you’ll have to buy a closet and perhaps a set of drawers. A standing closet can be used for things you need to hang and keep upright, like dresses, shirts and jackets. A chest of drawers can help keep your clothes folded neatly and organized. Some companies may offer to help you create built-in closets as well, which can help you save on space.

Seating

If you have the space for it, you can also add some seating to your bedroom. For example, there are special benches your buy that you can put at the foot of your bed or by the window. These benches can also be built hollow so they can be used as extra storage underneath. Larger master bedrooms have a nook or alcove called a bedroom retreat. This is specially designed to hold a comfy chair for reading or sipping tea. You can add a pair of wingback chairs or a loveseat, plus a small table for holding drinks or books.

Additional Furniture

There may be other types of furniture that aren’t found in all bedrooms, but you may want to have them anyway. For example, you may want to have additional storage space. You can get some hope chests or trunks that you can place in the room or at the foot of your bed so you can store your precious items in. You may also want a display case with windows, if you have small souvenirs or antiques you always want to keep close and show off. If you love your gadgets and your home entertainment systems and want them in the bedroom, you should also get special furniture for them. You may want to get a multimedia center so you can place your flat screen TV at the right angle that’s comfortable for viewing in bed. There are also special types of cabinets that can keep these gadgets hidden in place so you can take them out when you want to watch something and store them away so it doesn’t destroy the aesthetics of the bedroom. If your bedroom also doubles as your home office, then you will need a desk where you can sit down and do your work in peace, without any distractions.

Featured Image: Creative Commons – Attribution Photo from MAZZALIARMADI.IT on Flickr – source

Article by Jess Ross

Myself Jess Ross is graduated with a double major in English and Business Management from the University of Ohio. A Columbus native, I went back to my home city after graduation to work in several advertising companies, before striking it out on my own in Shanghai, China, working for an International furniture manufacturing company in East Asia. I helped increase the company’s sales by 30% and began expanding into Europe and North America. After working in China for a number of years, I moved back to Columbus. I worked for my family’s bedroom furniture store(www.BedroomFurnitureSpot.Com)( 888-530-2337), and worked to expand their markets as well as their offerings into more like bedroom furniture beds, dressers and chests,  nightstands, mattresses and much more.

My Google Plus presence is reachable through: Jess Ross

Case studies of effective advertising 2

Case studies of effective advertising

Nobody likes an attention seeker… unless you’re talking about advertising that is.

In an age where advertising space can be bought on everything from internet banners to half time at the Super Bowl, how do you set your business apart and make your advertisements stand out from the crowd? Balancing cost effectiveness with brand visibility has been the challenge facing marketing managers for decades. How do you create eye catching and informative advertisements without breaking the budget?

No matter what industry you’re in, choosing the right promotional strategy is a key ingredient in the success of your business. There are a number of options to choose from when considering your businesses specific needs.

Banners, signs and flags

Promotional signage is a powerful tool in market advertising that balances brand visibility with cost effectiveness. Promotional banners are versatile, portable and can be used at trade shows, conferences, field days or outdoor events. With so many designs to choose from, there’s bound to be a promotional banner to meet your businesses specific needs.

Double sided banners and signs are great for trade shows, outdoor events and on-street advertising. With two individually printed panels, your business’ advertisement can be seen from all angles. Double sided teardrop, fin, surf, paddle, vertical and sail banners are especially designed with a ballast base that you can fill with sand to keep them upright in all conditions. Lantern banners are another novel way to draw attention to your business. These 3D diamond shaped signs offer three advertising panels that rotate in the wind.

Case studies of effective advertising   Case studies of effective advertising

International sporting events such as the formula one racing events are the perfect example of how advertising banners can be used to effectively market a product.

Marquees and shade cloths

Create the perfect backdrop for your businesses event with a custom designed folding frame banner wall or relax in the shade with a specially designed pop up marquee. These portable shade tents and banner walls come in a range of different sizes and are a great way to advertise your business at outdoor fairs, markets or event days.

Rip Curl is one brand that has successfully utilised this form of promotional advertising. Their black, white and red tents are easily recognisable and can be found at almost any surfing event around the world.  

Vehicle graphics

Get up to speed with the very latest in brand advertising with vehicle graphics. These moving advertisements are perfect for achieving brand exposure in the right places.  Target particular demographics or position your brand at a particular event. Whether your organisation has a single car, a dozen vans or a fleet of lorries, custom vehicle graphics will turn heads at all hours of the day and night, building brand awareness with every trip.

Red Bull is possibly the most easily recognisable case study for the success of vehicle graphics. Their instantly recognisable cars have been a part of their successful marketing strategy for many years and have significantly impacted on their brand exposure and sales figures.

Case studies of effective advertising   Case studies of effective advertising 2 1024x766

With so many different ways to advertise, it is easy to make sure your business stands above the rest.

Images provided/licensed by the author

Article by Katherine Flowers

Katherine Flowers is passionate about industrial concepts and creative designs. She writes for SignWave about experiences, encounters and advice connected to the graphic industry.

Bock_beer_advertising,_1882

Facts of business promotion through banner advertising

Business promotion has become ubiquitous today. All around you can find advertisements of millions of businesses. If you are also looking forward to promote your business, you first need to understand the facts of business promotion.

Here is a lowdown on that:

Promotion is important for every business to reach to its customers. You can use various types of media to carry out your business promotion. There are different promotional techniques and strategies that a business can adopt. If you wonder what promotion does to your business? Well, the answer is straight – it conveys your business marketing message to your present and potential customers. Few of the popular promotional mediums are:

  • Television
  • Radio
  • Outdoor advertising
  • Internet

Business promotion is a broad concept. You can divide it into – advertising, public relations, sales promotion and selling.

  • Advertising – electronic, print and online media.
  • Public relations – publishing articles, posting blog posts, press releases
  • Sales promotion – trade shows, customer contests and programmes
  • Selling – selling through phone, face to face or internet

Business promotion mainly has 2 strategies:

Pull strategy – here the potential customer is encouraged to buy the product. Examples –  coupons and customer based programs.

Push strategy – here the products are taken to the customer for selling. Examples – trade shows, and exhibitions, products on display in several stores/websites.

Well-designed promotion lets you:

  • Remind your customers about your present line of products
  • Inform your customers about the new launches
  • Venture into new segments of market

You can get useful information about your present and potential customers. You can use this information to design your future advertising campaigns. This automatically increases the effectiveness of advertising campaign.

You can also evaluate the result of the advertising campaigns. Through customer reviews or number of customer interaction in your Facebook profile, you can decide upon the success or failure of your advertising campaign.

To make optimum use of the promotional strategies, you need to consider certain factors. You need to choose an appropriate media for your business promotions. Again the type of media will depend upon several factors like – type of target audience and budget.

Contrary to the earlier times, today advertising is no longer limited to radio, print and electronic. It is advisable that you understand your budget and target audience and choose and advertising medium.

Banner promotion

Among the several tools for advertising, banners are an important part. It helps you draw the attention of the customers towards your company name. If you want to bank upon banner promotion, all you need to do is to hire a banner printing company. The printing company will design banners in compliance with your advertising goals. Get to know more in details please click here.

However, you need to be careful with the selection of a printing company. Today, you can find several printing companies that specialize in commercial printing services.  Carry a thorough checkup of the company and its quality of services. Get quotes from multiple printing companies. Choose the company that offers you the best within your budget.

Featured Image: CC Attribution – Bock Beer advertising from 1882 – via Wikimedia Commons

Article by Stuart Hopes

The Robe Following Her # 4', oil on canvas painting by Jim Dine, 1984-5

History of Modern Art: Pop Art

Hello everyone, today in our History of Modern Art series we’ll review the pop art movement!

Pop art is an art movement that emerged in the mid 1950s in Britain and in the late 1950s in the United States. Pop art presented a challenge to traditions of fine art by including imagery from popular culture such as advertising, news, etc. In Pop art, material is sometimes visually removed from its known context, isolated, and/or combined with unrelated material. The concept of pop art refers not as much to the art itself as to the attitudes that led to it.

History of Modern Art: Pop Art   The Robe Following Her 4 oil on canvas painting by Jim Dine 1984 5

The Robe Following Her # 4′, oil on canvas painting by Jim Dine, 1984-5

Pop art employs aspects of mass culture, such as advertising, comic books and mundane cultural objects. It is widely interpreted as a reaction to the then-dominant ideas of abstract expressionism, as well as an expansion upon them. And due to its utilization of found objects and images it is similar to Dada. Pop art is aimed to employ images of popular as opposed to elitist culture in art, emphasizing the banal or kitschy elements of any given culture, most often through the use of irony. It is also associated with the artists’ use of mechanical means of reproduction or rendering techniques.

Much of pop art is considered incongruent, as the conceptual practices that are often used make it difficult for some to readily comprehend. Pop art and minimalism are considered to be art movements that precede postmodern art, or are some of the earliest examples of Post-modern Art themselves.

Pop art often takes as its imagery that which is currently in use in advertising. Product labeling and logos figure prominently in the imagery chosen by pop artists, like in the Campbell’s Soup Cans labels, by Andy Warhol. Even the labeling on the shipping box containing retail items has been used as subject matter in pop art, for example in Warhol’s Campbell’s Tomato Juice Box 1964, or his Brillo Soap Box sculptures.

4626436839_cd7140d71a_z

Facts and Principles behind Corporate Headshots

Headshot is a type modern day portrait where the photograph tries to reflect the personality of the photos subject (person). Headshots are primarily used in three fields- entertainment industry, fashion industry and the corporate sector.  Corporate Headshots photographers can be called in for a variety of purposes.

Uses

The major uses of corporate headshots are as follows –

  • Annual reports of companies
  • Candidate resumes (non standard)
  • Company catalogue, corporate brochures, advertising and promotional materials
  • For use in publications and websites of a company both internal and external.
  • For use in Press releases and other major  announcements
  • For use in marketing materials
  • For use in newspapers, magazines and online articles.

Features of a good corporate headshot

A good corporate headshot will feature these following attributes that will set it apart from not so good ones.

  • Quality – A corporate headshot must look professional and refined. It needs to leave a good, lasting impression. The photographer should have the proper equipment, should know the right techniques and should possess the talents to deliver impressive headshots.
  • Natural looking appearance – the subject of the photo should look relaxed during the shoot. Professional photographers know techniques that will make a person feel comfortable. They talk, play soothing music etc. as methods of relaxation.
  • Highlighting of the personality – A good headshot will reflect the person’s strength of character. It will show traits like self confidence, sense of humour, kindness, intelligence, and other positive traits that a person should have.
  • Styling – Unless the headshot is for a specific job, or looking to attract a specific type of clientele, formal business attire should be worn by the subject. Your hair should be neatly arranged and accessories should look appropriate with the dress.

How to prepare for a shoot

  • Preparation – make all the necessary arrangements beforehand. From what to wear to when to shoot, fix everything in advance so that the photo session is smoothly over.
  • Relax – you should get a good night’s sleep before the headshot session. This will help you to feel relaxed and bring about your natural look.
  • Attire – Dark clothes are more suitable for this purpose. Experts’ have advised to avoid turtleneck or short sleeve shirts. Also too loud checks or stripes should be avoided. A simple dark colour suit is considered by most to be the best.
  • Facial look – Men should get a good shave. Heavy beards are ok if they are part of your normal look. But unattended stubbles should be cleared away.  Ladies should be very careful about the makeup. It should neither be too heavy, nor too light. If you generally do not use makeup then you should try some for the photo session. It is better if you do not get a new kind of hair cut before the photo session.
  • The photographer – always brings experienced photographers to shoot corporate headshots as these photos will be used in the professional field.

Featured image: CC – Attribution Photo by ChrisDag on Flickr – source

Washington,DC is the latest hub for budding up passionate corporate photographers who can capture and enhance anyone’s zeal to work and personalities within the snapped photos. There are plenty of DC Corporate headshots photographers , but we will have to wisely select the most eligible among hem depending on his/her previous works.

 

great creative design1

Great Creative Designs In Adverts

Business cards are used by individuals to advertise their work, but other methods can be utilised by companies to promote their business. Creative designs are best used to get people’s attention, and this article will outline designs which especially caught our eye. Designs which are intriguing, interesting, colourful or humorous will all most likely demand the attention of the person viewing it. The designs contained within this article embody a diverse range of design styles.

Bluebird’s Appealing Design

Great Creative Designs In Adverts   great creative design1

Image provided by Author

The business card to the right uses a stark baby blue colour, which is extremely pleasant on the eye and creates an immediate attraction. The writing is contained within the silhouette of a bird, and has various other patterns below which bring dimension to the card. It uses a very sleek and comfortable design which immediately draws you closer, whilst maintaining a style which isn’t over complicated. Here simple patterns and colours are used to achieve the purpose of the business card, with very recognisable images of birds which are suitable both visually and in the context of the company name. This card is an example of how a business card without gimmicks can be effectively designed, using simple yet appealing colours and design.

Great Creative Designs In Adverts   great creative design2

Image provided by Author

Bosch’s Dinosaur Leg


The advert to your left is quite a humorous over exaggerated statement made by Bosch, who advertises freezers. The advert intends to promote the reliability and length of time their fridges are guaranteed for, by suggesting they last for so long you could pull a dinosaur leg out of there and it still wouldn’t have gone off. This is an ode to the guarantee that Bosch freezers will run for long periods of time, setting up a level of expectation for a long freezer life. This is a creative design since the dinosaur leg doesn’t even feel out of place, despite the ridiculousness of even considering a dinosaur leg to exist in that form in this day and age. The design shows other condiments and equipment to accompany the leg, in an attempt to show that it’s not out of place with modern items. The user will likely spend at least some time trying to work out what is being suggested by the advert, and if the freezers work that well I might have to buy one myself!

Great Creative Designs In Adverts   great creative design3

Image provided by Author

Pravina’s Circular Design


These circular cards have been creatively designed, with a shape unaccustomed to business cards. This helps them to stand out, alongside the use of black, a bold shade, and red which is a primary colour. These colour cards will stand out amongst others (especially white), particularly when they are also circular! The elevated writing is another unique element which draws attention to the company name. The ridged writing gives a memorable feel when moving across it with your finger, amidst taking in the shock of viewing such unique cards. This design is interesting because it shows the effective simplicity of design; where often business cards can be overcomplicated with elaborate design. These are guaranteed to take the viewer’s eyes and be held onto, and also when two different cards are held together it creates an incredible contrast of colour. For unique business cards and unique sizes of club flyers, check out NextDayFlyers – they have a great selection.

the_dark_ages_by_jonasdero-d55wvrbf

The Amazing Concept Art of Jonas De Ro

Jonas De Ro is a Belgian digital artist specializing in concept art, with additionally being experienced in VFX, photography, animation and sound design. His main focus is conceptual design for feature films but he has also worked on game productions, music videos, advertising and in other sectors of the industry.

Today we have with us a quite small selection of his many digital masterpieces.

So feel free to visit his Deviant art portfolio to see more!

The Amazing Concept Art of Jonas De Ro   toronto ruins by jonasdero d52qwfo 1024x545

Concept Art by Jonas De Ro

The Amazing Concept Art of Jonas De Ro   the house of spikes by jonasdero d524cz4 1024x537

Concept Art by Jonas De Ro

The Amazing Concept Art of Jonas De Ro   the dark ages by jonasdero d55wvrb 1024x576

Concept Art by Jonas De Ro

The Amazing Concept Art of Jonas De Ro   temple ruins by jonasdero d5ej8nc 1024x555

Concept Art by Jonas De Ro

The Amazing Concept Art of Jonas De Ro   stonehold by jonasdero d5ev850 1024x532

Concept Art by Jonas De Ro

The Amazing Concept Art of Jonas De Ro   singapore ruins by jonasdero d53xj4h 1024x442

Concept Art by Jonas De Ro

The Amazing Concept Art of Jonas De Ro   payoff by jenovah art d3jr4ct 1024x563

Concept Art by Jonas De Ro

The Amazing Concept Art of Jonas De Ro   new york ruins by jonasdero d35covg 1024x609

Concept Art by Jonas De Ro

The Amazing Concept Art of Jonas De Ro   moscow ruins by jonasdero d5kl162 1024x576

Concept Art by Jonas De Ro

The Amazing Concept Art of Jonas De Ro   mandira by jonasdero d5lsjay 1024x522

Concept Art by Jonas De Ro

The Amazing Concept Art of Jonas De Ro   land of skyrim by jonasdero d5gctpk 1024x553

Concept Art by Jonas De Ro

The Amazing Concept Art of Jonas De Ro   hammercross by jonasdero d5jgb4i 1024x483

Concept Art by Jonas De Ro

The Amazing Concept Art of Jonas De Ro   forsaken by jonasdero d4dp2jq 1024x606

Concept Art by Jonas De Ro

The Amazing Concept Art of Jonas De Ro   epocholis by jonasdero d4ca97z 1024x487

Concept Art by Jonas De Ro

The Amazing Concept Art of Jonas De Ro   cities of the future by jonasdero d5jkvqs 1024x469

Concept Art by Jonas De Ro

The Amazing Concept Art of Jonas De Ro   a place called home by jonasdero d5ff1qw 1024x544

Concept Art by Jonas De Ro

All Artworks are copyrighted by Jonas De Ro and are displayed here with his kind permission.