If you do a quick Google search you can find photos online in seconds. This seems to be the easier and most cost effective means to find photos for your digital media, but wait. If you are not the owner of the photo, meaning you have not physically taken the photo yourself, you actually do not have the legal right to use that photo on your blog, on your website or in your ads. Downloading a photo from the internet and using it for your business, your blog, or for commercial purposes is not allowed.
Stock photos are photos that photographers create and sell a license. Buyers purchase the right to use the photos so that they avoid any legal issues of copyright. As the stock photo buyer you can purchse the right to use a photo under different licenses, royalty free licences, extended rights licenses and rights managed licenses. Stock photo agencies act as the broker and marketer for the photographers making it easy for photographers to sell the rights to their photos and users to purchase these rights.
Stock photos are easy to find, easy to purchase and easy to use.
When you think of the hassle you have to go through to find the original photographer for a photo that you have seen online, stock photography makes so much sense. Instead of looking through a search engine for photos, you search through a stock photo agency, find the perfect photo, pay for the right to use the photo (some photos start at as little at 50 cents) and you have legally purchased the right to use the photo under the licensing agreement you paid for. In a few minutes you will have a great photo and no legal issues. How simple is that!
Images are critical to the success of your marketing or business needs.
Images are important. Today, images are more important than text when communicating what your company does and how you administer your services to buyers and readers. Corporate blogs are increasingly important and require the use of images to communicate your story. Delivering the amount of photos that a business needs these days is next to impossible. Stock photos solves this very problem. Thousands of photographers submit hundreds of thousands of photos each day from all over the world. When you are savvy about how you buy your stock photos, photos become pennies per image, instead of hundreds of dollars per image. That is an irresistible savings for any business, and finding stock photos is an irresistible time saver. Using stock photos adds up to financial savings, correct use of images, time savings and spectacular images that communicate your story better than if you hired a photographer.
Before you dive into stock photos learn how to use stock photo properly and effectively
If you are new to stock photos, there is a small learning curve that requires a few minutes of attention.
Learn the difference between each type of license. Certain licenses allow certain activities. Learn what each license allows you to do with a photo.
Understand your stock photo needs and research the best way to buy your stock photos. You can buy the rights to one photo for a onetime fee, you can purchase a monthly subscription that enables multiple photo downloads during a time period for a set price or you can purchase stock photo credits that let you download photos for a certain amount of credits. Each stock photo buyer has different needs and understanding pricing options can save you money!
Not all stock photo agencies are created equal. Different stock photo agencies offer different photos. Different agencies offer different photographers. Sign up for a free membership at many different stock photo agencies and search around for the perfect photo.
Use the resources that stock photo agencies offer to ensure the best use of your stock photos. Stock photo agencies want you to successfully use the photos they offer and have many resources to help you be successful.
Stock photos are a great way to meet your image needs, find images fast and use images legally. For pennies per image, you can have all the great images you need at the moment you need them.
- License: Royalty Free or iStock source -> http://www.panthermedia.net/
Find out which stock photo agencies are popular, and understand how to use stock photo agencies for your image needs. There are hundreds of stock photo agencies that provide images for businesses, blogs and individuals but this list provides you with the top agencies that have great prices, great photo selections and online resources.
Image © Panthermedia
Article publié pour la première fois le 10/04/2013