If you’re a photographer and you’re not making use of social media then you’re doing yourself a great amount of harm. Why is this so? Millions of people log into their social media accounts everyday, checking out information, notifications, messages and most importantly images that have been posted by their friends. People love images, and that is where your strong point should lie. Even social media platforms themselves prioritise images and make sure that the best ones occur on the new feeds continuously – this is mostly true of Facebook. With social media your photography business is going to take a new dimension.
Best Social Media Platform For Photographers
Facebook – This is about the best place for you to express, promote and advertise your expertise and creativity to millions of people. Facebook allows you to upload your photographs while you include a story or description to increase its acceptability. There is no limit to how much textual content you can add to your photographs but don’t make it too much so you don’t get your audience bored.
Twitter – The advantage of twitter is that its quick and simple. This is what makes twitter one of the best platforms to promote your photography business. The more people following you the more effective your message will be. Just make sure that you post very important messages that will add value to their lives.
Linkedin – Don’t use it, it’s boring
Pinterest – Aha, there you are. This platform was created for people who love images and are wiling to share it with other people. Pinterest allow you to upload photograph into specific or named boards so that you can share it with other people. As a photographer you have the chance to create boards based on your interest and use your creativity to express them to your followers. If your photographs inspire them, they’ll come back for more.
Google + – Could be of good use if you are lucky enough to understand it.
Apart from the social platforms above, others you can make use of include Flickr, 500PX and instagram, stumbleupon, YouTube, tumblr, in fact the list is endless. Just make sure that you are well organised, articulate and you’re passing a message.
Tips For Using Social Media To Promote Your Photography Business
Before you determine your preferred social media platform, make sure you put into consideration how much time you’ll spend on all social media platforms combined. Don’t overdo it as that can lead to distractions that can piss off your audience. Then you should decide on which platform to start with. Yes, you need to start with one platform so you can focus your energy; Facebook should automatically be your first choice since it is the biggest for now. Know that it is better for you to have 1000 followers on one platform than to have 200 followers in 5 different platforms. In addition to that it is possible that you already have a Facebook account, so just create a business page that is enticing and start promoting yourself.
Try to create a portfolio of your past and recent works neatly and clearly on your Facebook page. This is about the best way for you to update your business page and let your fans know what you’re capable of doing. You should also stick to discussing your business and promoting your work and posts. Never discuss any other issues especially the ones that have to do with religion and politics, and avoid criticising other people. Make sure your mobile device allow you access your pages, give people the chance to comment and interact, and ensure that you do your best to reply to every comment that requires a feedback.
Article by Alana Peters
Alana Peters runs a photography blog and she has found that social media promotion has brought her in lots of new clients looking for cheap wedding photography.