Graphic Designer's Library

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In this page  I have compiled several nice reading lists concerning various aspects of design. Mostly with books I have read and found interesting or i have marked to get in the near future. And I think that they have something to offer whether you are a junior designer or a grizzled award winning designer.

They are not by any means all you need to know, or complete, but it will give you a nice head-start especially if you trying to learn the virtues of design by yourself!

Creativity

1. The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great IdeasGraphic Designers Library

Graphic Designers Library    How to get past the most common myths about creativity to design truly innovative strategies
We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive.

The Myths of Creativity demystifies the processes that drive innovation. Based on the latest research into how creative individuals and firms succeed, David Burkus highlights the mistaken ideas that hold us back and shows us how anyone can embrace a practical approach, grounded in reality, to finding the best new ideas, projects, processes, and programs.

Answers questions such as:

  • What causes us to be creative in one moment and void in the next?
  • What makes someone more or less creative than his or her peers?
  • Where do our flashes of creative insight come from, and how can we generate more of them?
  • Debunks 10 common myths, including: the Eureka Myth; the Lone Creator Myth; the Incentive Myth; and The Brainstorming Myth

Written by David Burkus, founder of popular leadership blog LDRLB. For anyone who struggles with creativity, or who makes excuses for delaying the work of innovation, The Myths of Creativity will help you overcome your obstacles to finding new ideas.

2. Zig Zag: The Surprising Path to Greater CreativityGraphic Designers Library

Graphic Designers Library    Graphic Designers Library    A science-backed method to maximize creative potential in any sphere of life
With the prevalence of computer technology and outsourcing, new jobs and fulfilling lives will rely heavily on creativity and innovation. Keith Sawyer draws from his expansive research of the creative journey, exceptional creators, creative abilities, and world-changing innovations to create an accessible, eight-step program to increasing anyone’s creative potential. Sawyer reveals the surprising secrets of highly creative people (such as learning to ask better questions when faced with a problem), demonstrates how to come up with better ideas, and explains how to carry those ideas to fruition most effectively.

This science-backed, step-by step method can maximize our creative potential in any sphere of life.

Offers a proven method for developing new ideas and creative problem-solving no matter what your profession
Includes an eight-step method, 30 practices, and more than 100 techniques that can be launched at any point in a creative journey
Psychologist, jazz pianist, and author Keith Sawyer studied with world-famous creativity expert Mihaly Csikszentmihalyi
Sawyer’s book offers a wealth of easy to apply strategies and ideas for anyone who wants to tap into their creative power.

3. inGenius: A Crash Course on CreativityGraphic Designers Library

Graphic Designers Library    Graphic Designers Library    Imaginative. Innovative. Ingenious. These words describe the visionaries we all respect and admire. And they can describe you, too. Contrary to common belief, creativity is not a gift some of us are born with.

It is a skill that all of us can learn. International bestselling author and award-winning Stanford University educator Tina Seelig has worked with some of the business world’s best and brightest, who are now among the decision-makers at companies such as Google, Genentech, IBM, and Cisco. In inGenius she expertly demystifies creativity, offering a set of tools and guidelines that anyone can use. A fantastic resource for everyone wanting to achieve their ambitions, and for readers of Jason Fried’s Rework, and Seth Godin’s Poke the Box.

4. Creativity: The Psychology of Discovery and InventionGraphic Designers Library

Graphic Designers Library    Graphic Designers Library    The classic study of the creative process from the national bestselling author of Flow. Creativity is about capturing those moments that make life worth living. Legendary psychologist Mihaly Csikszentmihalyi reveals what leads to these moments—be it the excitement of the artist at the easel or the scientist in the lab—so that this knowledge can be used to enrich people’s lives. Drawing on nearly one hundred interviews with exceptional people, from biologists and physicists, to politicians and business leaders, to poets and artists, as well as his thirty years of research on the subject, Csikszentmihalyi uses his famous flow theory to explore the creative process.

He discusses such ideas as why creative individuals are often seen as selfish and arrogant, and why the “tortured genius” is largely a myth. Most important, he explains why creativity needs to be cultivated and is necessary for the future of our country, if not the world.

5. Steal Like an Artist: 10 Things Nobody Told You About Being Creative

Graphic Designers Library    Graphic Designers Library    You don’t need to be a genius, you just need to be yourself. That’s the message from Austin Kleon, a young writer and artist who knows that creativity is everywhere, creativity is for everyone. A manifesto for the digital age, Steal Like an Artist is a guide whose positive message, graphic look and illustrations, exercises, and examples will put readers directly in touch with their artistic side.

When Mr. Kleon was asked to address college students in upstate New York, he shaped his speech around the ten things he wished someone had told him when he was starting out. The talk went viral, and its author dug deeper into his own ideas to create Steal Like an Artist, the book. The result is inspiring, hip, original, practical, and entertaining. And filled with new truths about creativity: Nothing is original, so embrace influence, col- lect ideas, and remix and re-imagine to discover your own path. Follow your interests wherever they take you. Stay smart, stay out of debt, and risk being boring—the creative you will need to make room to be wild and daring in your imagination.

6. Creative Confidence: Unleashing the Creative Potential Within Us AllGraphic Designers Library

Graphic Designers Library    Graphic Designers Library    IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselling The Art of Innovation, have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us.

Too often, companies and individuals assume that creativity and innovation are the domain of the “creative types.” But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the world’s top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers.

7. The War of Art: Break Through the Blocks and Win Your Inner Creative BattlesGraphic Designers Library

Graphic Designers Library    Graphic Designers Library    A succinct, engaging, and practical guide for succeeding in any creative sphere, The War of Art is nothing less than Sun-Tzu for the soul. hat keeps so many of us from doing what we long to do? Why is there a naysayer within? How can we avoid the roadblocks of any creative endeavor—be it starting up a dream business venture, writing a novel, or painting a masterpiece? Bestselling novelist Steven Pressfield identif ies the enemy that every one of us must face, outlines a battle plan to conquer this internal foe, then pinpoints just how to achieve the greatest success.

The War of Art emphasizes the resolve needed to recognize and overcome the obstacles of ambition and then effectively shows how to reach the highest level of creative discipline. Think of it as tough love . . . for yourself. Whether an artist, writer or business person, this simple, personal, and no-nonsense book will inspire you to seize the potential of your life.

8. Creativity Workout: 62 Exercises to Unlock Your Most Creative Ideas

Graphic Designers Library    Creativity was once thought to be a talent bestowed upon a lucky few. Today it is understood as a skill that we can all learn, develop and apply. And in today’s economy–with information available to everyone and support services outsourced overseas–creativity is the most valuable asset you can possess and the best way to get ahead.

Learn to unlock these abilities with Creativity Workout. In 62 excercises designed by Edward de Bono, the world’s leading creativity expert, you’ll discover how to tap into your most original thinking. Each exercise is fun and simple and will get you in the creative state of mind necessary to think yourself to success.
You’ll learn to:

  • make connections
  • think beyond your peers
  • recognize possibilities
  • create opportunities

9. Cracking Creativity: The Secrets of Creative GeniusGraphic Designers Library

Graphic Designers Library    Graphic Designers Library    In this trailblazing book, internationally renowned business creativity expert Michael Michalko shows how creative people think—and how to put their secrets to work for you.

To create this book, Michalko researched and analyzed hundreds of history’s greatest thinkers—from Leonardo da Vinci to Pablo Picasso—and then brought their techniques into the modern home and workplace.

The follow-up to the popular THINKERTOYS, which sold over 80,000 copies.

10. Thinkertoys: A Handbook of Creative-Thinking Techniques (2nd Edition)Graphic Designers Library

Graphic Designers Library    Graphic Designers Library    Rethink the Way You Think

In hindsight, every great idea seems obvious. But how can you be the person who comes up with those ideas?
In this revised and expanded edition of his groundbreaking Thinkertoys, creativity expert Michael Michalko reveals life-changing tools that will help you think like a genius. From the linear to the intuitive, this comprehensive handbook details ingenious creative-thinking techniques for approaching problems in unconventional ways.

Through fun and thought-provoking exercises, you’ll learn how to create original ideas that will improve your personal life and your business life. Michalko’s techniques show you how to look at the same information as everyone else and see something different.

With hundreds of hints, tricks, tips, tales, and puzzles, Thinkertoys will open your mind to a world of innovative solutions to everyday and not-so-everyday problems.

Layouts, Grids & Design Principles

1. Layout Essentials: 100 Design Principles for Using Grids (Design Essentials)Graphic Designers Library

Graphic Designers Library    Graphic Designers Library    Adhering to certain layout and grids standards and principles is important for any job from brochures, to annual reports, to posters, to websites, to publications. However, knowing how to bend the rules and make certain grids work for the job at hand takes skill.

This book outlines and demonstrates basic layout/grid guidelines and rules through 100 entries including choosing a typeface, striving for rhythm and balance with type, combining typefaces, using special characters and kerning and legibility. These essentials of grid design are critical to the success of any job.

2. Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through DesignGraphic Designers Library

Graphic Designers Library    Graphic Designers Library    Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work—until now.

Universal Principles of Design, Revised and Updated is a comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the “80/20” rule to chunking, from baby-face bias to Occam’s razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge.

This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.

3. Design Elements: A Graphic Style ManualGraphic Designers Library

Graphic Designers Library    Graphic Designers Library    This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space.

Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a “visual language,” and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly.

This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together?Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.

4. Layout Workbook: A Real-World Guide to Building Pages in Graphic DesignGraphic Designers Library

Graphic Designers Library    Graphic Designers Library    An inspired resource for creating meaningful design, Layout Workbook is one of five volumes in Rockport’s series of practical and inspirational books that cover the fundamental areas of graphic design. In this edition, author Kristin Cullen tackles the often perplexing job of nailing down a layout that works. More than a collection of great examples, this book is a valuable resource for students, designers, and creative professionals who seek design understanding and inspiration. The book illuminates the broad category of layout, communicating specifically what it takes to design with excellence. It also addresses the how and why of the creative process. Cullen approaches layout with a series of step-by-step fundamental chapters addressing topics such as design function, inspiration, process, intuition, structure, organization, the interaction of visual elements, typography, and design analysis.

5. Making and Breaking the Grid: A Graphic Design Layout WorkshopGraphic Designers Library

Graphic Designers Library    Graphic Designers Library    For designers working in every medium, layout is arguable the most basic, and most important, element. Effective layout is essential to communication and enables the end user to not only be drawn in with an innovative design but to digest information easily.
Making and Breaking the Grid is a comprehensive layout design workshop that assumes that in order to effectively break the rules of grid-based design, one must first understand those rules and see them applies to real-world projects.

Text reveals top designers’ work in process and rationale. Projects with similar characteristics are linked through a simple notational system that encourages exploration and comparison of structure ideas. Also included are historical overviews that summarize the development of layout concepts, both grid-based and non-grid based, in modern design practice.

6. The New Big Book of LayoutsGraphic Designers Library

Graphic Designers Library    Graphic Designers Library    The New Big Book of Layouts showcases the most creative layout ideas from around the world, all handpicked by two of the design world’s most innovative and authoritative figures: Katie Jain, co-founder of Hatch Design (selected by Graphis as one of the “Top 45 Branding Agencies in the World”) and Erin Mays, award-winning publication designer and founder of Em Dash LLC. In the tradition of David E. Carter’s acclaimed graphic design resources—The Big Book of Layouts, The Big Book of Logos, The Big Book of Design Ideas, and the Creativity series—comes an exciting collection of the latest and most visually engaging layout designs.

7. Best Practices for Graphic Designers, Grids and Page Layouts: An Essential Guide for Understanding and Applying Page Design PrinciplesGraphic Designers Library

Graphic Designers Library    Graphic Designers Library    This unique, go-to guide for designers fully details the essential layout and design skills needed to succeed in this competitive industry. With fun and practical application, it offers valuable insight into strategy and business when working in the real world with real clients, starting with basic information on layout principles before delving more deeply into theory and application on a project-by-project basis. Illustrated with real-world assignments and case studies, this guide offers a behind-the-scenes take on the entire process and steps necessary to go from concept to final outcome, including how to overcome challenges presented along the way.

8. Basics Design 02: Layout: Second EditionGraphic Designers Library

Graphic Designers Library    Graphic Designers Library    This is an updated version of the popular first edition of this book, in which Ambrose and Harris introduce the fundamentals of layout within the field of graphic design. It provides a guide to the effective arrangement of text and image elements within a design scheme, which enables students to learn how to create powerful forms of visual communication in both print and electronic media.

9. Basics of Design: Layout & Typography for BeginnersGraphic Designers Library

Graphic Designers Library    Graphic Designers Library    This classic introduction to high-impact page design is now fully updated for a new generation of designers. Basics of Design: Layout and Typography for Beginners demystifies the design process with straightforward and complete explanations of the fundamental principles that create first-rate visual design. Readers learn essential design terminology and develop their knowledge and skills through visual examples and hands-on activities that reinforce page layout and typography concepts. Side-by-side critiques of before-and-after page layouts help readers understand how to apply design principles to their own efforts and point the way to excellence in design.

10 White Space is Not Your Enemy: A Beginner’s Guide to Communicating Visually through Graphic, Web and Multimedia DesignGraphic Designers Library

Graphic Designers Library    Graphic Designers Library    Designing a brochure or web site without an art background? Step away from the computer and read this breezy introduction to visual communications first. Written for non-designers, White Space is Not Your Enemy is a practical graphic design and layout text introducing the concepts and practices necessary for producing effective visual communications across a variety of formats, from print to Web.

This beautifully illustrated, full-color book covers the basics to help you develop your eye and produce attractive work. Topics include:
The basics of effective design that communicates its intended message

  • Pre-design planning
  • 13 Layout Sins to avoid
  •  Basic typography
  • Working with color
  • Storyboarding for video, Web, and presentions
  • Information graphics
  • Mini Art School–all the basics in one chapter
  • Outputting your work

Logo Design & Branding

1. Logo Design Love: A Guide to Creating Iconic Brand IdentitiesGraphic Designers Library

Graphic Designers Library    Graphic Designers Library    There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. – Tom Geismar, Chermayeff & Geismar

In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.

David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more.

Readers will learn:

  • Why one logo is more effective than another
  • How to create their own iconic designs
  • What sets some designers above the rest
  • Best practices for working with clients
  • 25 practical design tips for creating logos that last

2. Design a Logo – 7 Step ProcessGraphic Designers Library

Graphic Designers Library    Graphic Designers Library    How do I design the perfect logo?

Even the best designers can fall flat when it comes to logo design. Striking the right balance between graphic design and typography can make or break your brand identity, and creating a recognisable symbol for your website and advertising is extremely important.
There are plenty of books available that cover logo design basics, but Nathan Devine’s ‘Design a Logo – 7 Step Process’ is something different. This book is ideal for anyone wanting to create a professional logo, from the amateur to the creative professional. You don’t need any experience – just follow the seven-step process and you’ll learn how to create an effective logo.
‘Design a Logo – 7 Step Process’ is a system; a sequence of practical steps to work from the bottom up to create and refine a professional logo. It’s designed for busy people who need their results as soon as possible; completing the book in one sitting is highly recommended.
You don’t need to own Adobe Illustrator or similar software to complete this book – if you’re not computer-savvy, you’ll finish the course with a hand-drawn version of your logo that can be taken to a graphic designer, saving you lots of time and money.
‘Design A Logo’ speeds up the logo design process. It incorporates different ways to capture your initial thoughts and ways of researching to achieve the best result possible.

Users will learn:

  • How to open your mind and tap into your creative thoughts
  • To supplement creativity with research for the most up-to-date and market-friendly result
  • The purpose and design rules behind the logo
  • How to create their own unique and clear designs

You don’t need to be a designer to benefit from this book. If you’re wondering how to design a logo for your business, this is the answer!

3. The Logo Design Toolbox: Time-Saving Templates for Graphic DesignGraphic Designers Library

Graphic Designers Library    Graphic Designers Library    With this toolbox of practical logo templates à la Neubau Welt, Alexander Tibelius provides designers with useful groundwork for implementing their own ideas. All designers are familiar with this problem: one element is still missing and a deadline is fast approaching. They can imagine the suitable component, but since it isn’t at hand, it first has to be created in a time-consuming process. What could help simplify and shorten typical design processes? Which tools would one always like to have available? With his 900+ templates for contemporary graphic and logo design, Alexander Tibelius provides designers with the right basic materials for further processing and tuning. Thanks to The Logo Design Toolbox, no one has to reinvent the wheel –or almost anything else for that matter. The book provides a variety of designs for items from wheels, sashes, laurel wreaths, and crowns to anchors, beards, and pirate skulls, along with multiple renditions of letters, triangles, stars, ornaments, and speech bubbles. Everything pictured in Tibelius’s book is, of course, also available as a scalable and customizable vector file. Comparable to popular Gestalten publications such as Neubau Welt or Carsten nicolai’s Grid Index, this clearly structured toolbox provides designers with some of the most used, recurring elements, symbols, and motifs in logo and layout design in all of their conceivable permutations. These can be used by amateurs and professionals alike as a time-saving basis for creating their own cards, flyers, posters, websites, presentations, logos, or t-shirts. In short, the multifaceted compendium The Logo Design Toolbox will serve any graphic designer as a practical helper for producing specific, goal-oriented results.

4. The Logo Brainstorm Book: A Comprehensive Guide for Exploring Design DirectionsGraphic Designers Library

Graphic Designers Library    Graphic Designers Library    Don’t Wait for Inspiration to Strike

Whether you’re facing a new logo project or you’ve reached a block in your current work, The Logo Brainstorm Book will inspire you to consider fresh creative approaches that will spark appealing, functional and enduring design solutions.

Award-winning designer Jim Krause (author of the popular Index series) offers a smart, systemic exploration of different kinds of logos and logo elements, including:

  • Symbols
  • Monograms
  • Typographic Logos
  • Type and Symbol Combinations
  • Emblems
  • Color Palettes

Through a combination of original, visual idea-starters and boundary-pushing exercises, The Logo Brainstorm Book will help you develop raw logo concepts into presentation-ready material.

5. Logo, Font & Lettering BibleGraphic Designers Library

Graphic Designers Library    Graphic Designers Library    Put the power to design logos and type in your own hands!

Why be a designer who must rely upon preexisting typefaces and clip art when you can become the kind of designer who creates logos, fonts and lettering of your own? Leslie Cabarga, author of the bestselling Designer’s Guide to Color Combinations, has created a textbook of type for the experienced graphics professional as well as the beginning student of design.

You’ll learn how to:

  • Create innovative logo design traditionally and on the computer
  • Develop a discerning eye for quality lettering and logo design
  • Design your own custom-made fonts
  • Build a profitable business as a logo, font and lettering designer
  • It’s the most comprehensive treatise on logos, fonts and lettering available!

The easy-to-read, fun-to-browse, picture-heavy format makes learning to letter a snap. The Logo, Font & Lettering Bible provides the start-to-finish information you need to succeed in today’s competitive design market.

6. Designing Logos: The Process of Creating Symbols That EndureGraphic Designers Library

Graphic Designers Library    Graphic Designers Library    How to design great logos, step by step by step.

  • Lavishly illustrated with 750 color images
  • How-tos, case studies, and detailed analysis of well-known logos

What makes a logo good? What makes it bad? What makes it great? The entire process of logo design is examined, from the initial client interview to brainstorming, from first presentation to delivery of the final standards manual. Through 750 color illustrations, classic logos are analyzed, and readers will learn a thirteen-point system for measuring the effectiveness of any logo. Learn about the uses of positive and negative space, balance, color, and typography; follow intriguing case studies; discover how to make effective presentations to clients. Designers, marketing and branding specialists, educators, and students everywhere need this definitive guide to creating great logos. 750 Color Illustrations

7. Logo Creed: The Mystery, Magic, and Method Behind Designing Great LogosGraphic Designers Library

Graphic Designers Library    Graphic Designers Library    Written by the founder of LogoLounge.com, this comprehensive handbook speaks to the magic of design and provides a glimpse into the designer’s creed. Logo Creed puts designers directly in touch with strong mentors who speak candidly about the processes that lead to successful designs. Designers including David Airey, Bill Gardner, Von Gitschka, Paul Howalt, Jerry Kuyper, Brian Miller, Miles Newlyn, Sherwin Schwartzrock, Felix Sockwell, plus many more share their sketches, brainstorms, false starts and most successful techniques.

Logo Creed shows you how to navigate the discovery process from research, reading the air for clues, and making the best use of budgets, to knowing what sort of mark to create. From there, you will move into development, where you will learn how to identify the most potent ideas, brainstorm effectively by yourself or with others, recognize the components of great logos, and understand how to distill ideas down to the very best solution. Finally, you will move into the delivery process, where you will learn to build brand DNA, craft presentations for specific situations and clients, tell the brand story, and keep your designs vital and alive even after they leave your hands. This book is highly beneficial for students, self-taught designers, and those who never stop learning.

8. Essential Elements for Brand Identity: 100 Principles for Designing Logos and Building Brands (Design Essentials)Graphic Designers Library

Graphic Designers Library    Graphic Designers Library    Design terms are often used inconsistently – or just as bad, interchangeably. This leads to confusion for designers as well as clients. New in paperback, Essential Elements for Brand Identity lays a foundation for brand building, defining the tools and building blocks, and illustrating the construction of strong brands through examples of world-class design. It is a one-stop reference for connecting visual design elements for logos to branding concepts, and demonstrates core identity design principles through clear organization and a variety of sources and examples.

Through a cohesive structure that explores broader concepts in relation to graphic identities, identity programs, and brand identities, Essential Elements for Brand Identity links formal design concerns with business issues. Design students and seasoned brand managers alike will appreciate the pragmatic relevance of its content and be inspired by the representative body of work collected and presented throughout the book.

9. Designing Brand Identity: An Essential Guide for the Whole Branding TeamGraphic Designers Library

Graphic Designers Library    Graphic Designers Library    A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand

From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.

Features more than 30 all-new case studies showing best practices and world-class
Updated to include more than 35 percent new material
Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity

10. Design DNA – Logos: 300+ International Logos DeconstructedGraphic Designers Library

Graphic Designers Library    Graphic Designers Library    You’ll Love This Book If: You’re a designer that is working on or will work on a logo You need a logo for your own business You’re involved in any kind of branding or identity project Design DNA: Logos is THE logo answer book. By analyzing exemplary designs from around the world, it gives you a clear understanding of how to target your market and convey brand values. The beautiful thing about this book is that it takes the best of the best logos and deconstructs them to reveal creative solutions by examining and discussing the choice of font, color, characteristics, imagery and more. In Design DNA: Logos you’ll find over 300 International Logos Deconstructed in the following industries:: Food Drink Fashion Retail Travel Tourism Manufacturing Marketing Media Entertainment Architecture Design A showcase of inspirational design, it is also a practical and problem solving handbook covering general process and specific detailing. Every logo is deconstructed to show how each element works to make the design an effective one, and case studies walk you through the reasoning behind successful design decisions. Not only will Design DNA: Logos help you design successful, targeted logos, it will also help you explain to your clients how and why they fit the brief.

Typography

1. Typography Workbook: A Real-World Guide to Using Type in Graphic DesignGraphic Designers Library

Graphic Designers Library

The Typography Workbook provides an at-a-glance reference book for designers on all aspects of type.
The book is part of Rockport’s popular Workbook series of practical and inspirational workbooks that cover all the fundamental areas of the graphic design business. This book presents an abundance of information on type – the cornerstone of graphic design – succinctly and to the point, so that designers can get the information they need quickly and easily.

Whereas many other books on type are either very technical or showcase oriented, this book offers ideas and inspiration through hundreds of real-life projects showing successful, well-crafted usage of type. The book also offers a variety of other content, including choosing fonts, sizes, and colors; incorporating text and illustrations; avoiding common mistakes in text usage; and teaching rules by which to live (and work) by.

2. Type, Volume 1: A Visual History of Typefaces and Graphic StylesGraphic Designers Library

Graphic Designers Library    Graphic Designers Library    This book offers a novel overview of typeface design, exploring the most beautiful and remarkable examples of font catalogs from the history of publishing, with a special emphasis on the period from the mid-19th century to the mid-20th century, when color catalogs were at their height. Taken from a Dutch collection, this exuberant selection traverses the evolution of the printed letter in all its various incarnations via exquisitely designed catalogs displaying not only type specimens in roman, italic, bold, semi-bold, narrow, and broad, but also characters, borders, ornaments, initial letters and decorations as well as often spectacular examples of the use of the letters. The Victorian fonts, sumptuous and sometimes unbelievably outrageous, are accorded a prominent place in this book. In addition to lead letters, examples from lithography and letters by window-dressers, inscription carvers, and calligraphers are also displayed and described.

Featuring works by type designers including: William Caslon, Fritz Helmuth Ehmcke, Peter Behrens, Rudolf Koch, Eric Gill, Jan van Krimpen, Paul Renner, Jan Tschichold, A. M. Cassandre, Aldo Novarese, Adrian Frutiger

In order to include a vast amount of material, we have divided this text into two volumes. The first volume displays pre 20th Century type specimens, and the second covers the period from 1900 to the middle of the century. In the first volume, editor Cees de Jong and collector Jan Tholenaar write about single specimens and types; in the second, Alston Purvis outlines the history of types.

3. Designing with Type, 5th Edition: The Essential Guide to TypographyGraphic Designers Library

Graphic Designers Library    Graphic Designers Library    The classic Designing with Type has been completely redesigned, with an updated format and full color throughout. New information and new images make this perennial best-seller an even more valuable tool for anyone interested in learning about typography. The fifth edition has been integrated with a convenient website, www.designingwithtype.com, where students and teachers can examine hundreds of design solutions and explore a world of typographic information. First published more than thirty-five years ago, Designing with Type has sold more than 250,000 copies—and this fully updated edition, with its new online resource, will educate and inspire a new generation of designers.

4. Type Rules!: The Designer’s Guide to Professional TypographyGraphic Designers Library

Graphic Designers Library    Graphic Designers Library    Type Rules: The Designer’s Guide to Professional Typography, 3rd Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this edition has everything today’s serious designer needs to use type effectively. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, how to avoid common mistakes, and how to design a typeface, as well as how to fully harness the power of major design packages such as InDesign? and QuarkXPress? — with new coverage of their latest versions.

This edition includes:

  • New information on OpenType, font management utilities, font web sites, and interactive typography.
  • An expanded?history of type and an updated glossary of key terms.
  • Exercises throughout to help reinforce the concepts presented in the book.
  • A wealth of tried-and-true as well as recently developed type tips.
  • More in-depth type issues, including scaling logos.

5. The Complete Manual of Typography: A Guide to Setting Perfect TypeGraphic Designers Library

Graphic Designers Library    Graphic Designers Library    This book is about how type should look and how to make it look that way; in other words, how to set type like a professional. It releases the craft knowledge that used to reside almost exclusively in the heads of people working in type shops. The shops are gone, the technologies have changed, but the goal remains the same. This book explains in very practical terms how to use today’s computerized tools to achieve that secret of good design: well-set type.

Beautifully designed and richly illustrated, The Complete Manual of Typography is an essential reference for anyone who works with type. Designers, print production professionals, and corporate communications managers can go straight to the index to find focused answers to specific questions, while educators and students can read it as a textbook from cover to cover. You’ll find:

  • History, basic concepts, and anatomy of good typography, concisely presented and indexed for quick reference by busy professionals.
  • Straight-ahead instructions for how to manage fonts, handle corrupted or missing fonts, and find the characters you need.
  • Clear, useful explanations of what makes good type good (and bad type bad) .
  • Detailed guidance on controlling the fundamentals of type, including measure, point size, leading, kerning, and hyphenation and justification.
  • Practical advice on how to fix and avoid composition problems such as loose lines, bad rags, widows and orphans.
  • Hard-to-find rules for managing indents and alignments, skews, wraps, expert-set characters, and tables.
  • Scores of workarounds that show how to wring good type out of uncooperative word-processing and layout programs.

6. Getting it Right with Type: The Dos and Don’ts of TypographyGraphic Designers Library

Graphic Designers Library    Graphic Designers Library    Typography is no longer the specialist domain of the typesetter: these days anyone who uses a computer has access to a wide range of typefaces and effects. This book offers an introduction to the basics of typography, including choosing which typeface to use; adjusting letter-, line-, and word-spacing for improved legibility; understanding kerning and leading; and mastering typographic details, such as italics, punctuation, and line endings. The book is illustrated throughout with practical examples demonstrating good and bad solutions. There are tips for specific design tasks, such as letters, charts, tables, and design for the screen, and a glossary explaining typographic terms.

7. Typographic Design: Form and CommunicationGraphic Designers Library

Graphic Designers Library    Graphic Designers Library    For more than two decades, the type book of choice for design professionals and students

Typographic design has been a field in constant motion since Gutenberg first invented movable type. Staying abreast of recent developments in the field is imperative for both design professionals and students. Thoroughly updated to maintain its relevancy in today’s digital world, Typographic Design: Form and Communication, Fourth Edition continues to provide a compre-hensive overview of every aspect of designing with type, now in full color.

This Fourth Edition of the bestselling text in the field offers detailed coverage of such essential topics as the anatomy of letters and type families, visual communications and design aesthetics, and designing for legibility. Supplementing these essential topics are theoret-ical and structural problem-solving approaches by some of the leading design educators across the United States. Unwrapping the underlying concepts about typographic form and message, Typographic Design, Fourth Edition includes four pictorial timelines that illustrate the evolution of typography and writing within the context of world events – from the origins of writing more than 5,000 years ago to contemporary Web site and electronic page design.

New features include:

  • Full-color treatment throughout
  • A new ancillary Web site containing resources for self-learners, students and professors (www.typographicdesign4e.com)
  • Two new chapters: The Typographic Grid and Typographic Design Process
  • An updated design education section that includes recent examples of projects assigned by leading design educators
  • New case studies that showcase design for Web sites and animated typography projects
  • Case studies detailing examples of visual identification systems, environmental graphics, book and magazine design, Web site design, type in motion, and wayfinding graphics
  • Updated coverage of digital type technology

8. Mastering Type: The Essential Guide to Typography for Print and Web DesignGraphic Designers Library

Graphic Designers Library    Graphic Designers Library    Good Design, Down to the Letter

Packages on store shelves, posters on building walls, pages of a website—all contain information that needs to be communicated. And at the heart of that communication is type: visually interesting, interactive, expressive and captivating. Each letter must come alive; therefore, each letter must be carefully crafted or chosen. A solid foundation in typography, as well as an understanding of its nuances, will help you optimize your visual communication—in whatever form it takes.

By breaking down the study of type into a systematic progression of relationships—letter, word, sentence, paragraph, page and screen—award-winning graphic designer and professor of communication design Denise Bosler provides a unique and illuminating perspective on typography for both print and digital media and for designers of all skill levels.

Through instruction, interviews and real-world inspiration, Mastering Type explores the power of each typographic element–both as it stands alone and as it works with other elements–to create successful design, to strengthen your skill set and to inspire your next project.

9. Typography, Referenced: A Comprehensive Visual Guide to the Language, History, and Practice of TypographyGraphic Designers Library

Graphic Designers Library    Graphic Designers Library    Typography, Referenced was named to the 2013 Outstanding Reference Sources List, an annual handpicked list from the Reference and User Services Association (RUSA, a division of the American Library Association) of the most noteworthy reference titles published in 2012.

Typography, Referenced is the single most comprehensive volume covering every aspect of typography that any design student, professional designer, or design aficionado needs to know today.

In these pages, you’ll find:

  • Thousands of illustrated examples of contemporary usage in design
  • Historical developments from Greek lapidary letters to the movie Helvetica
  • Landmark designs turning single letters into typefaces
  • Definitions of essential type-specific language, terms, ideas, principles, and processes
  • Ways technology has influenced and advanced type
  • The future of type on the web, mobile devices, tablets, and beyond

In short, Typography, Referenced is the ultimate source of typographic information and inspiration, documenting and chronicling the full scope of essential typographic knowledge and design from the beginnings of moveable type to the present “golden age” of typography.

10. New Vintage Type: Classic Fonts for the Digital AgeGraphic Designers Library

Graphic Designers Library    Graphic Designers Library    Choose, use, and understand great vintage type with this authoritative guide. Retro is the new modern. And nowhere is that fact more evident than in typography, which today uses vintage type in ads, book and magazine design, movies, and everywhere words convey meaning. Viewers may not even realize that the type itself conveys mood, information, and a sense of style, but graphic designers know the power of vintage type. Now the world’s foremost historian of graphic design presents New Vintage Type, a remarkable rethinking and rediscovery of old and classic typefaces for today’s modern needs.

Hundreds of amazing, astounding, and obscure examples from around the world are gathered here, organized into five historically and stylistically grouped sections: the Victorian Age, the Woodtype Era, Art Deco Style, Modern Movement, and the Eccentric Movement. With hundreds of lively and one-of-a-kind examples, plus informed, intriguing tex, New Vintage Type is the graphic designer’s guide to choosing and using vintage type for maximum impact.