Web design is a complex art that marries programming, graphic design, the latest marketing techniques and simple aesthetics to lure visitors in and keep them trapped on the carousel of your content. Companies annually throw a large amount of their business budget at this, and getting it right can be the difference between making a success of your business enjoying huge profits and failing within a year with financial loss. Here we take a look at some of the key features of successful website design:
Human conceptions of beauty are deeply linked to culture and rarely outlast a certain period of time. What looked good in 2009 now looks embarrassing, as our technology and the boundaries of web design have quickly developed. Make sure you’re up to date not only in your message, but your style. First impressions are absolutely everything when it comes to online business, and you get no second chances considering your competition is a click away.
Make sure you update your website design over time and keep it fresh and contemporary, but avoid alienating your regular customers by making too many constant changes. This will communicate brand confusion which could in fact harm your business, instead of improving it. While people like improvements, they do not like regular confusing change.
Many new sites are using something to grab their visitors before the main attraction, retro flash animation, a beautiful illustration, engaging typeface, something that says ‘Wow’ and really captures your attention. While intro pages can be irritating to those with limited time, make your homepage something spectacular. This is your only chance to grab as many visitors as possible and encourage them to stay on your site and spend their money. Research other websites highlighting successful homepage designs and question what makes them so successful, what are the small details used which make an impact? How is the page laid out? How does it differ?
A simple truth about the world: people are lazy. If you don’t make life easy for your visitors, they won’t come back. It doesn’t matter how great your content is or what unbelievable service you’re offering, people in the digital world want it now rather than in 2 seconds time. So, if you want success, keep everything user-friendly and assume all your visitors are distracted and stretched for time. Remember, most people browse the web while watching television, talking to friends, or while at work, so it’s rare to achieve their undivided attention so you must work hard to grab it.
Get the best developers and designers you can find within your budget. Good developers with the skills to build a reliable, well coded site will make your website stronger, faster, and a lot easier to manage. It’s easy in the modern age when aesthetics are king and anyone can make themselves a reasonable blog in five minutes using cheap template sites, to underestimate the importance of coding.
Be the King of Content
Content is one of the most important features your website will require. Whatever you sell, whatever you do – make sure there is always new, high-quality content on your site. Content is what keeps your website running and visible in searches, blog posts, unique product descriptions, and attention grabbing homepage text are incredibly important.
Featured Image: Creative Commons – Attribution by Ed Yourdon – source
Article by Kirsten
Kirsten works for top voucher site vouchercloud.com, working with online businesses big and small to help them promote their business with top money saving deals.