Creative Commons - Attribution photo by Per Axbom

12 Mobile Web Design Trends for 2013 and Beyond…

Some websites are not so mobile friendly but in 2013 that is changing—almost a must for web designers. Users want websites to be seamless and exact on PCs, laptops, smartphones and tablets. What are designers looking at to make this possible? Here are 12 trends that are changing the online world.

1. More Responsive Web Designs

Responsive Web Design

Image via Flickr axbom

RWD or Responsive Web Design means once employed, a website is viewable on any device, desktop, smartphone or tablet. Newspapers and sports-themed websites are gaining tons of followers with new RWD looks that dismiss scrolling left to right for reading text and the image conversions are flawless.

It is true 67 percent of Internet users say they are more apt to buy on the go. With more people using tablets and smartphones to make purchases, RWD cuts out the need for different SEO and HTML in order for consumers to browse and buy no matter what the device; the site looks the same.

2. Websites Are Losing the Clutter

Landing Pages

Image via Flickr webtreats

It used to be the more action-packed a website home page, the better but no more. Designers have realized less is more. They are doing this with hidden landing pages and shorter navigation bars. Some websites are losing the navigation bar altogether.

With hidden landing pages, users searching on smartphones will land on the desired page instead of the home page making them more apt to buy or learn more. These hidden pages while still found in a search, when packed with SEO and keywords, are helping to end the clutter on home pages. Left and right arrows and scrolling bars are also making websites fresh and crisp enticing the viewer move through with touchscreens or the mouse.

3. Websites Will Look More Like Apps

Image via Flickr by Microsoft Sweden

Forget the old term “there’s an app for that,” and instead, think app look-alike-designed websites. The Wall Street Journal reported as of June 2012, the Apple App store offered 650,000 available apps for download and the Google Play Store was not far off at 500,000. And, mobile users are downloading those apps at a large rate—30 billion for iPhones and 15 billion for Android operating systems.

Designers will achieve a wider audience with app-looking websites and users will enjoy the familiarity they bring.

4. Navigation Bars That Move

Shorter Navigation Bars

Image via Flickr Gustavo da Cunha Pimenta

CSS programming allows for the “position: fixed” offering navigation bars that scroll up or down when users do. Although not new, they provide users an easy way to head to another part of the website faster.

The fixed position works best with where website navigation bars are page content or search-driven so users can quickly change search criteria or click on scrolling bars to narrow down desired content.

5. The Use of Larger Photos and Images

Larger Photos on Websites

Image via Flickr Life@Microsoft Australia

Web designers are also skipping smaller images and opting for larger high-resolution images instead. Not only are these eye-appealing when designed correctly, larger images offer the chance for more elements within the image.

Popular venues for large images include expos, health care, lobbies, restaurants and retail stores that offer an inside feel to the viewer.

6. The Insertion of QR Codes

Websites using QR Codes

Image via Flickr Dan Zen

QR (quick response) codes are now widespread on websites as a call to action—and mobile users are scanning them.

Good for discounts, promotions, coupons or for informational purposes, when users find these calls to action they are pulling out their Blackberry cell phones to take advantage of these hidden square offerings.

7. Influx of Social Media Badges

Image via Flickr birgerking

It used to be most websites would have a Facebook and Twitter badge and that was it. Now, designers are leading users to companies on LinkedIn, Google+, Digg, StumbleUpon, Tumblr, Pinterest and more.

Beyond leading viewers to these social media pages, web designers are also using social media badges on blog posts pages where readers can share the posts on their social media pages.

8. Integrated Video

More videos on websites

Image via Flickr Bonnie Bogle

Desktop Google searches will almost always provide a YouTube video. Part of the reason is Google owns YouTube but the other reasons is the real-life scalability videos offer.

Consumers can see how a product works, take a 360 degree tour or learn how to use software and videos are playing a big part in web design.

9. Larger Typography

Image via Flickr adactio

Yes if the typography is bigger, it’s better in today’s world of web design. CSS and XHTML coding is making larger typography fit onto mobile phone screens but when using laptops, desktops or tablets, larger text—and simpler fonts—are engaging viewers.

The Sans Serif font is in again along with big text and much like larger photos, designers are using this trend for web design more and more.

10. DIY Website Design

DIY Open Source Software

Image via Flickr Phil Oakley

WordPress has been around for a while now allowing DIY designer to create their own designs; GitHub is another. Known as open source software many DIY designers are finding free templates created by the skilled open source pros or creating their own.

With open source software brings many plugins each with its own must-have feature and if you want your website to have a great mobile look, there are plugins for that too.

11. HTML5 and JavaScript Surging Ahead of Flash

More Websites using HTML and JavaScript

Image via Flickr Josef Dunne

With upgraded features in HTML5 and JavaScript, Flash is going away. Wed designers are taking advantage of what HTML5 and JavaScript can do such as offering a rich Internet application (RIA)—Chrome Experiments is a good example of just how designers are making websites rich and interactive.

Movement and engagement are the force behind this type of design.

12. Story Timelines

Websites with Story Timelines

Image via Flickr Vixie Rayna

Companies rich in history are using story timelines and opting out of the conventional feel of homepages. This learn more about us approach allows for great imagery and text as well as a cinematic feel.

Popular industries engaged in using story timelines are automakers, food manufacturers and the fashion industry.

These new trends in web design are not only making websites more mobile friendly, they are also engaging the user, providing interaction and offer smart searching capabilities. Because technology and web designer programming changes in a flash, along with these trends in web design for 2013, expect even more from the innovative and the imaginative.

Article publié pour la première fois le 23/04/2013

How Long Does It Take to Become a Professional Web Designer? Tips and answers

This question is often asked by people who are just starting over in the field of creating websites. The answer, however, is not that simple. The end result depends on many factors such as initial skills and background, time which will be spent on learning. Personal abilities and talent matter as well – how fast one will learn a certain language will eventually affect the outcome. In any case, before giving any kind of estimation it is worth defining what ‘professional web designer’ means in the first place. So let’s divide being a pro in web design from where one can easily create a simple website and where one can add lots of bells and whistles to a website and make it look competent.

Basically everyone starts learning with HTML and CSS for general design and normally that doesn’t take very long – a couple of days to know the drill if you have computer science background. Later on extra gadgets will be required, such as HTML5, JS, PHP (for dynamic content), MySQL (for databases), and so on. There are plenty of things to learn, depending on how much you want to be able to do, and it gets easier and faster as you go because you gain more experience in the process. Obviously starting from scratch will take more time than learning with certain coding expertise behind the belt. But generally you can find a sample code and learn how to do it on your own in a few hours or so. In the future, when you are already a pro, you will be doing similar tasks within 15-20 minutes.

For those who are smart enough to understand how programming and the Web really work, and who can add up two things, it may be a useful skill being able to piece different parts of code together in various reference documents. That, on average, may take around 6 months or so, but it will take a much longer period of time to become a very confident programmer whatsoever. What is required here is basic understanding of the protocols and used technology. However, you will learn to create all kinds of websites by this point of time, but they won’t be any good in terms of bug absence, security, the codebase will be all crooked and enormous, and it won’t make any sense. These issues can be solved thanks to a great number of different coding methodologies that, for instance, divide the code (MVC etc.), help to work in larger projects with other specialists which is rather important on a big scale projects – all of this most certainly comes with experience.

Another effective way to learn to become a professional web designer is in fact starting to make a web design project. It will help you to get to know the essentials of how it’s actually done. Finding proper literature is crucial. Many people think that learning web design is a two-phase process: learn and then practice and it’s not. You learn while you practice.

Ultimately, there are many basic steps that make website design fundamentals, and they usually remain the same while others change rather often and probably always will. Learning the basics doesn’t take much – from a couple of hours to a few months. However, it takes a lot more to become a confident expert on every little detail. But the funny thing is with website design you never stop learning!

Featured Image: Creative Commons – Attribution by Jeremy Keith

Article by Zfort Group

The article is kindly provided by Zfort Group, IT Outsourcing service provider.

Article publié pour la première fois le 12/07/2013

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Webydo: The all in one Solution to your Web Design Problems

It’s been awhile since the last time I reviewed Webydo, the cloud-based platform that enables professional designers and web agencies to create pixel-perfect and responsive websites with minimal effort.

Forget about HTML, CSS and Javascript! Webydo empowers you the designer, to take total control of every aspect in your design work and lead the web creation market.

At the time of writing this article, over 200k designers and web agencies are already using this platform as a full B2B solution. Webydo provides a holistic workflow from initial design to publishing and hosting a fully responsive site. So, instead of using a number of different tools and software, for prototyping, wireframing, managing and publishing, with Webydo you have an all-in-one solution. It even packs a robust built-in CMS to create dynamic websites without the need to learn about PHP or rely on a CMS system like WordPress, that still needs a fair amount of setup and know-how.

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The Idea Behind Webydo

Webydo caters to a very specific demographic: Professional Designers. As a platform “by designers, for designers”, the tools, features and user interface of the Webydo Studio and Dashboard are designed to maximize workflow and minimize distraction. As a bonus, the overall user experience of the Studio and Dashboard is very similar to popular design tools such as Adobe Suite, especially Photoshop and InDesign.

Webydo was founded in 2012 by Shmulik Grizim and Tzvika Steinmetz. Veterans of the design industry, the concept of code-free professional design software was conceived from a nagging issue: the majority of their budget, around 70%, was going to development. Webydo was designed to do the heavy lifting for designers to ensure a great SEO impact and professional results. A nice plus is that this SaaS platform produces pixel-perfect responsive websites with highly clean code.

What Differentiates Webydo From Other Website Creation Platforms?

Instead of relying on heavily on themes, Webydo provides you the visual tools and a blank canvas to start working on your next project. What’s nice is that you can still jump start your project with themes or wireframes if you wish to do so.

Examining potential competitors, you will find on the one hand, web creation services that are more geared to DIY enthusiasts – which I won’t bother to discuss or comment on how they have made internet an uglier place – and on the other hand, tools like Adobe Muse.

Adobe Muse is great. It allows visual design and the code produced is decent, but still misses a lot of features you’d love to have as a professional designer and can find in a solution like Webydo: built-in CMS, complete White Label branding, one-click hosting, and consolidated client billing from the Dashboard along with basically all of the other nice features that come along with SaaS capabilities.

Let’s dive in deeper into the combinations of features that make Webydo unique and so loved by hundreds of thousands of designers across the globe.

Drag & Drop Framework

Drag & Drop is a feature that probably every designer wants on their website platform as it helps to easily create complex website designs with powerful performance. A look at popular WordPress themes and plugins is a definite confirmation of this. Having this as a standard feature on the Webydo site is an added bonus.

Code Free Web Design

With Webydo, you can bring your designs to life with pixel-perfect accuracy without writing a line of code. Webydo automatically converts your design into W3C-validated, production-ready HTML code and CMS for your client, by using the aforementioned Drag & Drop framework. There are still widgets to add custom code and functionality if that’s what you or your client are looking to use.

Manage Unlimited Websites

By using Webydo you can manage unlimited websites from one control panel – the Webydo Dashboard. With no need to log in and out of various third-party accounts, or install third-party plugins, designers can publish, edit and even delete all websites from one place.

Full Branding Power

Webydo provides designers with a ‘Full White Label’ option to put their brand identity front and center. Designers can present Webydo’s technology as an integral part of their own design brand by customizing the system colors, adding logos and presenting a fully branded CMS and Dashboard to their clients.

Bill Your Client

“Bill your Client” gives designers the ability to bill their client for every project and/or service directly from their Webydo Dashboard. Through this highly-secure and efficient automated payment system, Webydo will take care of all your billing and payment services, leaving you with less stress and more time to focus on your beautiful website designs.

Built-in CMS

Not every web design platform on the market has a built-in CMS and Webydo, fortunately is one with this important feature. While designing your site, Webydo automatically creates a user-friendly CMS for both you and your client. What’s special about their approach to content management is that you can lock specific elements of your design that you don’t want clients to touch, preserving full artistic control over your work. An additional highlight is that your clients have the ability to change, delete, or update any content on-site, independently that you left unlocked, without messing out the layout or accidentally ruin something/delete a plugin and then call you in the middle of night to fix it.

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Responsive Breakpoints

Designers are able to create pixel-perfect, responsive websites with unique custom design, completely code-free. You can easily manage all versions of your site from one dashboard by creating breakpoints for different screens and devices. You can resize and update various elements on all breakpoints, tailoring your design for each screen to make the best browsing experience for your clients’ customers.

SEO Features

We all know how important SEO is to the success of your business or company. Webydo does a great job of providing both you and your clients with SEO features that allow you to optimize and keep track of how you are positioned with regard to rankings of the search engines. This stand-out feature helps ensure maximum exposure and traffic to your site.

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Parallax Scrolling Animator

Parallax scrolling is a hot trend in the web design industry, specifically on eCommerce sites, highlighting products and telling a brand’s story. This effect was voted onto the platform by Webydo’s community and was implemented shortly thereafter.

Webydo’s Parallax Animator allows you to animate any element on your site with unique motion paths, transitions and speeds. Webydo’s pixel-perfect visual interface makes it easy to add this powerful animation feature to your website and –  you guessed it – you do not need to write any code.

Unlimited Web Fonts

Webydo offers the options of uploading your own fonts, connecting fonts from your API Typekit and using Google Fonts, giving designers the ability to specialize fonts with complete freedom. The ability to upload customizes fonts enables designers to create stunning sites with amazing typography helping you achieve the desired look-and-feel of the site.

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Webydo’s Full Training Session

Webydo has a healthy reserve of video tutorials for those just getting started or trying to learn a new technique or function. The General Overview does exactly what it says – demonstrates Webydo’s basic structure and how web and graphic designers can start using Webydo today.

Webydo’s Pricing

Trying out Webydo is free for 30 days. Designers are able to test out the platform on one site with up to five pages before deciding whether they will go with one of the Webydo plans. You can continue on that plan after the 30 days, or update to more comprehensive plans. Pricing starts from just $17/month, where you are able to create 10 projects with full email and chat support. The most popular option is Webydo’s middle option of $35/month geared at small design companies and teams. Hosting and CMS are just $5 per month, which includes Google Cloud hosting, unlimited storage and full CMS capabilities.

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Examples of Sites Built Using Webydo

Stella and Lori is a fashion brand for handmade leather products and unique clothing. The design of the website reflects the duo’s deep passion for quality, style and aesthetics. The chic black and white theme brings an edginess to the brand and helps make the featured products shine. Interactive details, simple navigation and custom typography create a very unique, high-fashion atmosphere telling a comprehensive story of the brand.

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Boatguard is a solution that keeps your boat safe through its revolutionary standalone alarm and tracking system. The site utilizes crisp visual language emphasizing the product’s elegance and ease of use. Each page is well-organized and clean with amazing graphic elements highlighting the various features – it makes something as seemingly unflashy as an alarm or tracking system seem like something you must have today.

If you are looking for other professional websites created using Webydo, there are more than a few to browse in “Community Websites”, part of the Webydo Spotlight. Moreover, there is a really useful section of free, original themes that might help you find inspiration or serve as the basis for your next project.

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As you can see Webydo provides an all-in-one solution to build, manage and host multiple pixel-perfect and responsive websites. With a robust, built-in CMS, complete branding, and client billing, this SaaS platform stands out in the code-free, professional web design landscape. I would recommend giving it a try today!


How To Tell If Your Web Design Company Is Scamming You

There seems to be a growing concern amongst many business owners – they fear that their web design company, whom they also trust to host their website and to register their domain name, may be scamming them. Often, the full extent of the company’s power over their clients is not revealed until the client wants to switch web hosts or they want to upgrade their website – why else would the company need to alienate their clients?

There are a variety of ways that a design company may choose to deal with what they have dubbed ‘traitor clients’; those who have decided to take their business elsewhere. They may send them a large bill for switching hosts, often known as a cancellation fee. They may cancel the client’s account completely, which can cause email issues. They may point the domain name to a different website. And they make take the website down until further notice.

It is these sorts of actions that make many people believe design companies are holding too much power over their clients. Why should you be punished for looking for a better deal? You are within your rights to do what you like when you like with your own business, especially as you ultimately own your website and your domain name. This is the reality becoming clear to many clients who have discovered that their design company hasn’t been honest with them.

As with any sort of business venture, there are a number of loopholes in the web design industry that have actually allowed companies to take full control of their client’s web presence. For example, if you haven’t signed a contract specifying that you have sole rights to your domain name or that you will pay certain fees, then there really isn’t much you can do when the design company turns around and takes you for everything you have.

So, how can you go about taking power away from the design company and keeping it within your own grasp, where it belongs? It is recommended that you go out and register your desired domain name before you contact a designer to create a website for you. This way, you will be in possession of all documents relating to the ownership and registration of your domain. This does not, however, prevent companies from scamming you in other ways.

When choosing a web design company to take on the creation of your website, there are a number of questions that you should ask to ensure that they aren’t trying to scam you:

  • Do you provide a contract for all of your projects?
  • If I register my domain name through you, will my contract state that I own the name in all circumstances?
  • If I am late in making payments, does your company policy state that you must cancel the account?
  • Is it stated in your contract that I cannot switch to a different host at a later date?

At the end of the day, you should be wary of web design companies that do not require their clients to sign contracts for every aspect of the project. Without a signed document, there is no way that you can prove your ownership of the website or even of the domain name – for all you know, the design company is trying to sell the whole thing out from under you.

 Article by John Fulton

John has been working as a freelance writer for Zeemo. The company is known to provide excellent and reliable online services such as web development, graphic design, SEO services and web design Melbourne for over a decade now.

Article publié pour la première fois le 15/02/2013

By Tom Hughes-Croucher

The Novices Guide to Web Development Mistakes

‘Mistakes happen’, nowhere is this phrase truer than in the case of web development. It is a long drawn out and complicated process, that has enough complexities in it, which make mistakes happen. But at times, the real mistakes happen before and after the actual process of web application development.  These mistakes are typically made by novices who aren’t experienced enough to make the necessary preparations that are need for developing cutting edge high performance applications.

This article will take readers through the different mistakes that web developers, especially beginners are prone to making in the domain of web development.

1. Not listening actively to the client’s brief

There is active listening and passive listening. The latter is when you keep nodding your head about everything your client is telling you without making any contributions to the brief. In the former, you are not just nodding your heads when clients are explaining their project brief to you, but are giving your inputs to the discussion as well. Professional web development begins with understanding the clients brief thoroughly and a developer giving his suggestions for enhancing or modifying the needs and requirements of the client. Newbies must understand that they need to proactively listen to what the client is saying and make suggestions whenever necessary.  As a developer, it is you who will know to what extent the client’s brief is feasible. If you think a certain client expectation cannot be satisfied, you will need to tell him that there are then. For this to happen, you must be an active listener and not a passive one.

2. Not checking project feasibility

Clients are always right, but in case they aren’t, it is your duty as a developer to convince him, that some of their expectations cannot be satisfied. At times, a client might have a specific requirement that you will not be able to satisfy. This could be because of varied reasons including lack of available technology, lack of experience and expertise in your part, or the fact that a particular requirement will interfere in the project’s seamless functioning. Newbie developers fall into the trap of not taking the web application development projects through a comprehensive feasibility study. In such cases, they are unable to identify the problem areas of the projects, which in turn lead to faulty development. This is something to be avoided at all costs.

3. Improper Planning

In order to handle a web development project professionally, you will need to begin by planning its development lifecycle. Developers who have just started their web development journey sometimes make the mistake of not identifying the various stages of development. This means they are also unable to identify the right resources that will help successfully develop the project. Unplanned development and improper requirement gathering, leads to various problems during the development process. This can lead to project delays which can create a bad impression in the minds of clients.

4. Web standard ignorance

Successful web application development results from an adherence to the best web standards for development. Every developer learns these as a part of the process of becoming qualified developers but plenty of newbies ignore them when they start working on live projects; because of this they make some elementary mistakes. Some of them forget to use inappropriate DOCTYPEs; they do not use the new HTML methods; some do no validate their code and even if they use a validator they ignore the results offered. These and many other mistakes are a result of newbies ignoring web standards, something they regret when the project is completed and they find that it is inherently flawed.

5. Compromising quality for affordability

There is no doubt beginners need to focus on affordable web development if they want to make a mark. There is tough competition in this domain, and if somebody wants to get work, they need to offer their services at really cost effective rates. After a beginner starts getting successful projects off the ground, they can rework their services cost to suit their experience and expertise. But, in the beginning their services must be affordably priced. The problem here is that many of them start compromising on the quality of their web development just because they are offering web development at cost effective rates. This is a cardinal mistake and if you don’t sort it out quickly, chances are that you will earn a negative reputation on the market, which will be very difficult to dispel. So, it’s important that beginners start offering their services at affordable rates, but never ever compromise on the quality.

6. Lack of Browser Testing

Your web application needs to work on all the latest browsers and if possible on their older versions as well. This is only possible if you keep testing your application on all the browsers during project development. Many newbie developers plan on fixing browser issues, once they finish with the development process, but when they actually finish developing the project, they realize that their project has plenty of bugs while working across different browser. In such cases, especially with the project deadline looming in front of them, they do not make the required efforts to rectify the various issues across browsers. They implement quick fixes that might or might not work. Invariably, this leads to the development of a project that is very low on quality.

End Words

These are not the only mistakes that novices need to keep in mind while handling web application development projects. There are plenty of others that they must be aware of, in order to ensure that they go about developing an application in the right manner. The key is to keeping yourself updated about the latest happenings the world of web development and also taking tips of experts to ensure that your web development process isn’t flawed and you are not making the kind of mistakes that will lead to the development of a web project that doesn’t meet the needs and requirements of clients.

Featured Image: Creative Commons – Attribution by Tom Hughes-Croucher

Article publié pour la première fois le 07/06/2013

Simple Steps to Create Actionable Content Plans

Starting out on any endeavour without a solid and actionable plan is inarguably a fool’s errand. And many times, planning has been responsible for all the difference between wandering lost in a vast wilderness and a fun hiking in the woods. In short, planning has been an integral step towards success. And luckily, web content and content plans have not been of any exemption. Indeed for content development projects, when it comes to the delivery of results as well as traffic for all your web clients, actionable planning has been the secret to success.

Simple Steps to Create Actionable Content Plans

Selection of target market and audience would be the first simple step towards creation of a content plan. And often, more traffic has not been the best traffic. This means that selecting your target market would be an actionable content plan strategy and also a way of slicing and dicing web performances for a more equitable and customizable web approach. Perhaps this is one of the reasons why currently, many web strategists are using the keyword research approach to ensure that the used word choices fit the people they are seeking to address.

The design of fictitious reader profiles as well as persona has been a significant approach in the content planning process. This is because such profiles have been the guiding stone for successful development of any web content by simplifying the decisions needed to establish which content make sense to design. And since time and budget are often in short supplies when it comes to do this, it is also recommendable to gain a powerful portfolio of finances for a timely approach in content plan creation.

Keyword analysis falls as our next simple step to create actionable content plans. This is because keyword research and analysis tools help to collect competitive data and hence aiding you in efficiently exploring areas of great concern. Additionally, keyword analysis has become an integral tool towards satisfying the need for an optimal content and web page. And anytime, you should know that understanding which keywords convert into actionable content plans is a key prospect for all your web contents.

The next phase of our content developmental process will involve brainstorming content types and content topics. Picking a professional team of web experts in efforts to flesh out a plan with content ideas will go a long way towards creating actionable content plans. Indeed, this has awarded efforts to gather up content ideas as well as marching them up with persona profiles and content types.

Finally, putting down on paper and then developing an equitable schedule is the other simple step of creating actionable content plans. This is because ideas need to be traced, captured, mapped and scheduled to minimize loss and misuse. And anytime when doing this, you should remember to assign writing resources as well as budget to any particular contents. However for international payment solutions, phone number for PayPal can be used to achieve payment solutions to these independent content people. And with each piece of the content, this independent content owner should be available for any resources as well as meeting the deadline for the delivery.

With such simple steps, you can now come up with an actionable content plan. Indeed, with the ever-changing face of technology and online niche, there has been a growing need to learn content planning as well as strategies as they are functional for any online and web success.

Featured Image: Creative Commons – Attribution by Victor1558

Article publié pour la première fois le 20/06/2013

Web Designers: The most well-Paid and Creative Professionals of the Decade

Web designers are the most sought after people in any industry with the advent of all companies turning to the internet to make their services online through their websites. Web designers are the designing gods who create and manage the life-saving websites of most entrepreneurs helping them to regain the lost business or help flourish the stale productivity. Web designers are responsible for the overall design and content of the website. The success of the website depends not only on the design, content and ideas used in the website, but also on the navigation and ease of access as well. The best website is the one that is easily found, accessible and tops the list consisting of companies of the associated industry.

Guide to become a good designer:

Web designers need to be constantly concerned with the need for innovative ideas and the demands from the clients. They need to take care of various elements such as:

  • The font used in the content, heading and subheadings.
  • The images used to give ideas.
  • The graphics used to show the data.
  • The management of content.
  • The layout and overall design of the page.
  • The color schemes used and the level of contrast.
  • Navigation and access.
  • Optimization of search engine.

These elements need to be in regular check to keep the popularity of the website always intact. For all these services they are paid fairly good amounts making web designing an interesting job. It is interesting also because a person gets to put all is creativity and ideas while making a website. A web designer while creating a website must also keep in mind the industry to which the client belongs to and also make changes according to the shifts in the working pattern of the industry. In short the website must be updated at all times.

Web designing as a job:

Web designing as a job is very attractive and is also well-paid. The job profile consists of an educational qualification in web designing, adequate knowledge in it and also ample creativity and the potential to come up with novel ideas. There are many short-term certificate courses that educate people on web designing. Web designing could be understood as a difficult, but enthralling job from the above mentioned information, but it has its own risks too. One needs to prove that he is well qualified to be given a job with the help of a portfolio or a record of past above the level of satisfactory works. Experience matters a lot in this industry too. The more you know the better. Also having a folder of works done for leading companies can vouch for your ability.

The industry:

Web designing is a very important deal today invites a lot of people in the industry in the hopes of getting an excellent paid job. Since they get a large number of orders they do not seem to be out of business. In any case as the competition and the use of the internet space widens they are sure to get even more opportunities. They are paid not just for the designing and launching of the website, but also for its maintenance work and frequent update. This does not make the job boring, but in fact competitive as they are in constant competition with the other web designers who create the websites for the client’s rivals. The industry requires frequent changes in style, pattern and designs and also cutthroat competition for the best individual result.

Featured Image: Creative Commons – Attribution by Ken TS

Article by Ryan Holman

Ryan Holman, a well-known web designer believes that the most important responsibility of a designer is to get the right web fonts and color for the website. With more and more free web fonts available there is an array of fonts from which a designer can select the most appropriate ones.

Article publié pour la première fois le 29/04/2013

Custom Web Design Advantages over Website Templates

Businesses an companies looking at cost cutting often face a dilemma. They reach a stage where they need to choose between a custom designed website or a website template. When money is an issue, using a template and creating a website in a jiffy sounds like a great idea. Just that, it isn’t.

Importance of a custom designed website

These days, a website is the face of a company. There is no way a company can get away without having to build a great looking and effective website. A website that doesn’t stand out from the rest of them in terms of design, interactivity and usability will soon be forgotten just like millions of other websites that are forgotten.

In order to ensure that a company will succeed in its enterprise, a company must brag about a website that is different from the rest. The website should be an extension of a company’s beliefs, personality and character. With that in mind, a custom designed website is certainly a better option for even smaller companies that may not have huge budgets.

Here are the major benefits of custom web design:

  1. A website that is custom designed offers individuality and uniqueness.
  2. Designers can discuss with clients what they exactly ant and what they have in mind. Specific requests can be considered and a unique website can be built based on client’s requirements.
  3. Careful consideration can be given to user experience, visual graphics, layout, color scheme and overall personality of the website.
  4. A custom designed website gives complete control to the website owner with regard to the way they are represented to visitors.
  5. Custom websites offer future growth, further customizations, fluidity for change and versatility in coding.

Why hand-me-down templates are not good for business:

  1. The template will never represent the company in the true sense.
  2. It will be used and shared by many others, and thus robs the company f its individual face online.
  3. It may be cheaper, but in the long run, causes losses in terms of stagnancy and lack of profits.
  4. A template design can easily be recognized. People may just go to the next attractive website just because the template looked ‘cheap’.
  5. Templates may not support future changes in technology and trends on the Internet.

As any web design firm worth its salt would tell clients, choosing custom web design over website templates should be attempted even if the company is small or has limited budget. Though it may seem like a difficult thing to spend money on, in the long run it will companies to offset losses that occur due to loss of identity and uniqueness on the Internet. Professional custom web designers may even help companies to reduce costs by helping them to make certain decisions which may prove to be surprisingly economical. Templates may seem attractively affordable, but in the long run, the investment made on custom web design pays off.

Featured Image: Creative Commons – Attribution by Jeremy Keith

Article by Smith

Smith is a professional web developer who has ghostwritten several books on web design and Internet trends. His web design firm conducts workshops for upcoming web designers and helps them make important professional decisions.

Article publié pour la première fois le 10/05/2013

Modern Technologies of Usability Testing

Quality Assurance

Usability as an activity directed at improving custom quality of the product greatly effects the success of the product. Every dollar spent on usability returns from 10 to 100 USD of profit or savings. One of the important conditions of this efficiency is regular usability-testing of the product with engaging the users at all the project phases. Modern technologies do not only streamline the procedure of usability-testing but also bring new opportunities, for instance, monitoring of physiological parameters of the respondent or mobile devices testing.

1.What is usability and usability-testing? What do they effect?

Usability is the extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency and satisfaction in a specified context of use.[ISO 9241-11]

Achieving a high level of usability can be made only by implementing a user-oriented approach to design and development, specifically through the following:Active involvement of the users into the process of design and testing of the product;

  • Clear understanding of user’s requirements and tasks;
  • Optimal allocation of functionalities among the users and technologies;
  • Iterative and multidisciplinary approach.

Return of investment analysis in usability shows that every invested dollar returns from 10 to 100 USD of profit or savings, connected with cost reduction.

Positive usability investment can be divided into four main factors:

  • Development: lowering costs and reducing time;
  • Sales: increase in income;
  • Users: improving efficiency, productivity and satisfaction;
  • Reducing implementation costs (by reducing training) and user support.

Usability testing is an experimental method built on interviewing the users by a predefined scenario and directed to identification of how the users utilize a product.

The meaning of usability testing is about observing of complications which the users experience during the work with the products. The goal of the testing is improving the interfaces so that the target audience of the product could interact with the final version of the product in the most efficient way.

The observation of how people interact with the product allows for finding the method of design optimization. However, detached observation can be pretty difficult. It is natural for human beings to help those in need instead of just watching their failures. An effective moderator should be able to keep a respondent focused on their issues instead of helping them solve these problems. Therefore both the moderator and the respondent should be in different premises when talking to each other through different communication devices. These premises are usually divided by a one-way mirror, allowing the moderator and other observers to see how the respondent works.

2.What specialized usability-testing tools are for?

The major technical difficulty of the usability-testing procedure is about a large volume of data which should be fixed in the process of testing for the purposes of further analysis:

  • The speech of a moderator and a respondent;
  • Facial expression of the respondent (filmed on a  video camera);
  • Computer screen with which the respondent is working;
  • Different events, taking places on the computer, connected with the user’s activities:

– Moving of the mouse and clicking on its button.
– The use of the keyboard.
– Transitions between the screens (of a browser or other program).

All of these data streams must be synchronized so that when analyzed, they could be related to one another.

The observers, who take part in the testing along with the moderator, take notes as problems are found. These problems should also be synchronized with other data in such a way that any part of a record could be easily found once commented in the notes of an observer.

Absence of special tools makes further analysis so time consuming that the time required for it exceeds two thirds of the total time, spent on testing – from its planning to delivery report.

2.1. Morae

TechSmith company developed a high-performance solution called Morae. This software package is set for 15 minutes on the computers of a respondent, moderator and observers which is especially convenient in case the testing is held outside the company, for instance, in the office of a customer.

A few things must be told about Morae:

  • It is a completely digital solution which reduces the cost and complexity of the equipment.
  • It is really portable and can be installed on a laptop and therefore taken anywhere.
  • It brings quality improvement hence exclusive Rich Recording Technology
  • It is easy to install and use: the deployment takes 10 to 20 minutes.

In addition it has 3 major components:

  • Recorder
  • Remote Viewer
  • Manager

Morae Recorder is installed on a respondent’s computer as a module to record the voice of the respondent, the image of their face (for example from a web camera), respondent’s computer screen, different events on the computer etc.

Morae Remote Viewer allows for a few observers to watch a testing process and make notes.

Morae Remote Viewer is used on a computer of the moderator and observers as a module which allows to see not only what happens on the respondent’s screen, but also to set the markers – records with comments to appeared issues which help in the analysis in case the bright impressions from the testing start to fade away.

Morae Manager synchronizes testing notes, quickly calculates the frequency and temporal characteristics and easily creates video-reports.

At the end of testing session the recorded data is imported to Morae Manager where it is analyzed and a vivid video-report is prepared for every found issue, or every testee.

2.2. Observer XT

However it isn’t the only problem which can be found. Respondents despite the agreement to be fair and forthright, are often silent about the difficulties faced in the process of testing, not wishing to upset the moderator, or trying to look more successful.

Usually such distortions are quickly found and do not effect on the quality of received results. But in cases when the cost of testing error is too high it is best to use more complex tools, the purpose of which is not so much in testing as in the research of how the user interacts with the product. In this case an optimal solution may be the one offered by Noldus, Observer XT and attendant equipment.

  • Eye tracking & alternatives of the solution are the following:
  • An infrared camera records the eyes movement
  • Mounted on the head, to the monitor, or placed on a table
  • Analysis: eyes movement, heat maps, the zones of interest
  • Expensive but very accurate

View analysis measurements describe the next conditions:

  • Where the user looks
  • How long and how often do they look at a definite object
  • The path between the eyes to certain zones of interest
  • The diameter of the pupil, as an indicator of cognitive load

Except for the data which is fixed by Morae, ObserverXT through integration with special equipment, it allows to register physiological measures: heart rate, pupil size, and in the case of infrared cameras connection, supplied by the Swedish company Tobii, even the eyes movement of the respondent. It creates an opportunity not only for further data objectification – the change of heart rate can be the actual emotions experienced by the respondent, even if they are trying to conceal it, but can also establish the relations between the user experience and their current functional states. For example, it becomes possible to assess the degree of fatigue that occurs when working with the product.

“Laboratory on wheels”, which Observer XT really is, provides the usability-testing of a dashboard, a navigation system and audio equipment. It also has an integrated video-record with speed, turns, CAT and location (GPS).

Equipment produced by Noldus company can be installed both on stationary computers and used on mobile usability labs that can be fit into a small suitcase.

There is an alternative in the form of a chamber built into the glasses.

2.3. Testing technologies of mobile devices.

User interfaces of mobile devices – phones, communicators – are also available for usability testing services. Because of technical limitations of the devices often it is impossible to record an image with the device screen the way it can be done on a desktop computer or a laptop. That’s why when testing mobile devices special cameras are applied.

For the approximation to the actual test conditions it is best to utilize a wireless portable camera with which the user will feel more free.

Featured Image: Creative Commons – Attribution by Playing Futures: Applied Nomadology

Article by Zfort Group

The article is kindly provided by Zfort Group, IT Outsourcing service provider.

Article publié pour la première fois le 17/06/2013

By SEOPlanter

Definition of penalty and ban on a web page or site from Google

What difference is there between Ban and Criminalization of a Web Site?

First of all it is good to clarify what is a penalty and what is the ban of a website.

Criminalization of the Web site or Web page

What does it mean that a page or site has been penalized by Google?

A website is considered penalized when one or more pages, the first placed permanently with certain keywords, undergo a sudden collapse and no longer placed in the top positions. When a site or specific pages of a site is penalized, are indexed in the indexes of the engine, but are downgraded in the SERPs  (an acronym for Search Engine Results Page ), which results pages of search engine.

In practice, the penalty is a ” downgrading “of the site or a web page that involves the loss of positions in the SERPs .

The penalty is usually a “downgrading” of positions within the engine’s results pages .

► The Google penalties are usually of two types :

  • penalties algorithmic / automatic : algorithms applied by the search engine
  • Penalties Manual : manually applied by the Google team

Some types of Google Penalties are for example:

  • Google Penalty -5 : Google this slight disadvantage is the downgrading of a web site from first to sixth place . In practice, if your website has always been at the top of Google searches with a given key, and suddenly finds himself in sixth place, could have suffered this penalty.
  • Google Penalty -30 / -90 : page penalized (penalized or pages) is hereby imposed a penalty of TOT positions (30 to 90) so that it no longer appears in the first pages of Google. In practice, if the first page was a well-positioned with a keyword, it will be relegated to positions of XX in Google SERPs.
  • Google Penalty -950 : -950 penalty in the event, the page hit by the penalty will only appear after the 95th page of Google SERPs. This is a penalty due to over-optimization  or keyword stuffing (Over Optimization Penalty)
  • Other Penalties : There are also numerous other types of penalties from Google, for example due to over-optimized backlink in a reduced period of time, the excess of tags, the presence of duplicate content, and more.

Keep in mind that some penalties are often not real penalties, but only of ” fluctuations “.

Ban the Website

What does the site banned from Google?

A site is banned by Google when it is completely excluded from the Google index . In practice even a page of the website is in the archives of Google. The banned site will no longer appear in the results of the engines for any type of query.

How can you tell if a site is penalized or banned?

See if a site is banned is very simple. Just search Google for site: If the engine does not return any results, then there is no page in the indices of the engine. Tell if a site is penalized, however, is not always easy and requires a thorough analysis.

Featured Image: Creative Commons – Attribution by SEOPlanter on Flickr

Article by Mohit Maheshwari

Mohit Maheshwari (Google+) is the CEO and strategist of a professional web development company india and a digital marketing agency, New Media Guru. He is also an active blogger and loves to share his experience and knowledge of the web development company india web designing and Internet marketing.

Article publié pour la première fois le 22/04/2013

Advantages and disadvantages of responsive web design

Advantages and Disadvantages of Responsive Web Design

Web design has been around for a while but things are changing now. The problem faced a decade or two ago was that there were not enough people using the computer and those who did use the computer may or may not have been using the Internet. What we take for granted today (computer with 24 hours of Internet access) was not quite a reality in those days. In addition to that now smart phones have been introduced and the number people having smart phones is on the rise. In fact according the recent statistics the mobile phone industry is growing at a faster pace than the computer industry. We all know what that means, there are more people with their own personal mobile surfing the Internet on their smart browsers then those using the computer to do the same. Web design has kept up with the pace and in fact there is some thing new called responsive web design. Responsive web design is a web design approach aimed at designing sites to provide an optimal browsing experience easy reading and navigation with a minimum of resizing , panning and scrolling across a wide range of devices from desktop computer monitors to mobile phones. In more simpler terms, responsive web design uses media queries to figure out the resolution of a device in question.

Advantages of Responsive Web Design

The web designers are breathing easier since the advent of responsive web design. It is almost like a boon for designers and web sites owners alike. The reason why will become quite evident as the article progresses. Considering the recent statistics it is now common knowledge that many people use their mobile phones to surf the Internet these days. Purchasing over the Internet use to be considered as very risky and there were few just a brave people who actually opted for online shopping over the Internet from a desktop computer. But things have changed drastically now. The people have no qualms about spending on the Internet from th safely of their very own desktop computer. But this have changed a tad further now with the introduction of smart phones and tablets. Now it is possible to access the Internet on the go where ever one is.  In fact studies show that the people find it the mobile a more handy device to surf the Internet on then a computer. Besides which no everyone owns a computer compared t o the fact that every third person posses a smart phone or a tablet computer.  With such changing trends the web sites designed by a designer that used to be optimized for a computer needs to be viewable on the hand held devices as well. A web site that worked splendidly on the desktop computer  was no longer sufficient for the web site owners because they also required it to be viewable on their mobile or a tablet and in fact on all mobile devices. Thus web designers shifted to responsive web design which is capable of providing all that and more.

Disadvantages of Responsive Web Design

Just as quickly as the web designers realized the potential of responsive web design the also had to come to terms with the disadvantages of using it too. It became harder to explain the process of web design to clients. Prior to responsive web design all stages of development were well defined however that was not the case with responsive web design. Besides that features that were taken for granted in the desktop computer’s web design were no longer easier to reproduce for a responsive web design since setting the features like navigation, tables and images in a responsive web design demands extra effort and creativity. The same site is used for all devices and thus it tends to load slightly slower and if there is one that frustrates the visitors most, it is a slow loading web site. There are several problems from the SEO perspective as well since such web sites generally do not use mobile specific keywords. In addition to which the features that one would commonly expect in a web site developed for a mobile device were absent from a web site using the responsive web design. For example a mobile device has many features exclusive to itself like two cameras; front and back, touch and multi-touch, GPS, etc and a web built specially for a mobile device ce is able to utilize these and other features thus resulting in a very robust web site, something which is not quite possible using the responsive web design.


At the end of the day it is impractical to make a different web site for each platform. Thus it is a trade off between compatibility and features. It really comes down to the specific requirements of the individual web site. Responsive web design has its advantages but there are a few disadvantages as well. is one such compan y that can provide you with the appropirate soultion.


With change in the way people surf the Internet it has become increasingly important to make web sites that also run mobile phones and tablets and in fact other hand held devices as well. Since there are many different devices available and making a different site for each device is not feasible to all the web designer have opted for a responsive web design whereby a common web site fits all. This has a great deal of disadvantages though since a mobile has a great many features which go used in such a design.

Featured Image: Creative Commons – Attribution by

Article publié pour la première fois le 11/07/2013

By Betsy Weber

What does an Online Retailer Need to Do to Implement an Online Design Software?

Whether you are selling T-shirts, mobile phone covers, business cards, signboards, labels, banners or something else, you must be aware of the new designing concept doing the rounds – ‘Do-it-Yourself’ design wherein the buyer designs the look of the product, meaning its visuals. The buyer is effectively in charge of the design of the product! I am sure you also know how popular this concept is and I am betting as an online retailer you can’t wait to implement an online design tool on your website.

If you are thinking of doing so, you are on the right track, so just take a look at few of the pointers given below that will tell you how to go about implementing such tools/software on your site.

1. Why do you want an Online Product Designer?

No doubt such product designers are a very good idea, but the question is, “Is this software a really good idea for your online business?” You need to carefully think your decision through and list down the benefits that you can incur from such a decision. The reason is very simple. Once you implement this software on your website, you also need a printing apparatus in place to print the personalized designs for your customers. Do you want to make such an investment and will this investment help you get the returns you are looking for? Answer this question and only then begin searching for an online product designer of choice.

2. Searching for Design Software

It is crucial that you have the right design software up on your site. The ‘right’ software in this case means the onewhich caters to all your needs and requirements and also that of your target customers. It must be well designed and must be easy to use. The mark of good custom online design software is its simplicity and its comprehensiveness. The fact that it offers a comprehensive range of features shouldn’t interfere with its usability. Users are not looking for software that looks good, but are definitely looking for software that they can use with relative ease. You must choose software that comes up in the estimation of your target users.

3.  Working out the Credibility of the Company who has designed the software

If you have zeroed in on a designing tool of your choice, you need to be sure that the company that has designed and developed the product has a reputed name in the field. You are of course going to try out a demo version of the tool before you buy it, but what’s the guarantee that the tool will be implemented perfectly on your site and will function effectively without any problems whatsoever. You can only be assured of high performance software if you purchase it from a company that is well known for the quality of its software and has a lot of experience and expertise in designing such software.  It’s important to get references from the company about their past clients who have already implemented this software on their sites. Talk to them about their experience of using this software and whether it was worth it or not; make a decision only after you have a very clear idea about the quality of the software and also the credibility of the company that has designed this software.

4. Do you want a customized solution?

There is no doubt that you will come across plenty of choices when it comes to an ecommerce product configurator. But what if you don’t find any that suit your specific needs and requirements? In such cases, you need to go for a custom web to print solution. Draw up a comprehensives brief of what you want and approach a company that has prior experience of custom building such solutions as per client specifications. Do not worry! There are plenty of web development companies that will offer you services in this regard. All you need to do is pick the one that understands your brief best and is willing to go the extra mile to create an online design tool that meets all your expectations.

5.  Have a Printing System in Place

If you don’t already have one, you need to buy a printer that will help print the customer’s design onto the product. Research the market for a printer that doesn’t just deliver quality printing but whose cost falls within your budget as well. No point, in buying a really expensive printer, without being absolutely sure whether you can monetize its use or not. You can go for a low volume printer and then progress to a high volume printer when your orders go up. But, this is a suggestion and the kind of printer you buy, is more of a personal decision than anything else.

6.  Testing

Before you go live with your web to print process, you need to test it thoroughly. You must take a careful look at the usability of the software you have implemented, and whether the whole printing process can bring even the most imaginative designs to life. The focus must be on your users and whether they will be able to get the kind of immersive shopping experience they are looking for. Testing the process beforehand gives you the opportunity to make some changes to it if needed. You want your software to make solid impression on the users. This is why testing it is important.

End Words

If you are an online retailer who wants to give your customers a chance to personalize the design of their products, these are the few things that you need to keep in mind. There is very little doubt that if you keep these pointers in mind, you will be able to get very high returns on your investment. The key here is to not make any rash decisions. If you follow a carefully thought out plan of action, there is no doubt that you will implement a high quality online product designer that will help rake in the profits for your business. On the other hand, if you just implement a tool just because everybody else is doing it and you have no idea whether it will work for you or not, chances are that it won’t.

Featured Image: Creative Commons – Attribution by Betsy Weber

Article publié pour la première fois le 04/07/2013


Things to Think about when Designing a Mobile Web Site

Ready to increase consumer experience and want to optimize your website for mobile use? If so, there are some things to consider before developing a mobile-friendly site and some of these considerations are directly related to consumer demand.

1. Why Do You Need a Mobile Website?

Items to consider before making your website mobile-friendly

Image via Flickr IntelFreePress

People are no longer just accessing sites from a standard desktop. There are new convertible laptops, various tablets, and a plethora of smartphones. Many of these devices run on various platforms and if your site is not optimized for the different devices then you are going to lose business. Before you delve in and find a company or developer to make your website mobile-friendly, what are your goals behind going mobile? Goals will help you determine the features you need most.

Make a list of the most important reasons such as:

  • Do you want to offer the ability to sell and allow consumers to pay from their cell phones?
  • Is your goal to reach locals, nationwide or global?
  • Do you want to drive foot traffic into your retail establishment?
  • Do you plan on offering coupons, discounts or promotions to mobile users?
  • Are you advertising with QR codes in traditional ad mediums and are seeking more scans?
  • Is it your goal to teach, inform or offer a service?

Answering these questions will help you determine the best features to make your mobile site useful to consumers and to keep them coming back.

2. Ensure You Reach All Operating Systems

Because two out of every three people access the Internet every day on their mobile phones, it’s extremely important your site uses the right tools to ensure your mobile site is viewable and works on all operating systems such as iOS, Android, RIM and Windows phones.

Tools to build mobile websites include RWD or responsive web design that allows for optimal website viewing no matter the device—PC, laptop, tablet or smartphone. Another tool is CSS or cascading style sheets that offers consistent viewing on a variety of devices. HTML5 or hyper-text markup language makes mobile sites easy to see and use without installing plug-ins.

Make sure you choose a mobile developer that possesses knowledge on all these tools to aid you in building the best mobile website based on needs and goals.

3. Ease of Use and Reliability Are Essential

Since four out of every five mobile users make purchases from their smartphones and the average person spends approximately 13 hours searching and reviewing products on cell phones, your mobile site must be easy to use and possess reliable features.

Wireless connection provides PC, laptop and mobile phone service, also seek out websites that are mobile-friendly making access on-the-go easier and a pleasant experience.

Consider how your mobile site will load and what it will look like based on average Internet speeds.

4. Users Will Be Tapping, Not Clicking

Mobile websites must allow for tapping not clicking

Image via Flickr liewcf

Mashable reminds businesses looking to get a mobile site up and running to remember that people will be “tapping” on their smartphone screens and not “clicking” on a link or using the mouse to click on a shop here or buy now radio button.

This means bigger buttons for easy tapping and be sure to check all of them once your mobile site is live. 57 Percent of users will skip a mobile site with a poor design or one that doesn’t work.

Going mobile with your website is a must-do because today’s consumers don’t just desire these types of websites—they demand them. Making a list of goals and utilizing these tips will ensure your mobile site is a success.

Article by Dj Miller

DJ Miller is a graduate student at the University of Tampa. He is an avid gadget geek who spends most his time writing on anything tech related. In his spare time he likes to travel, play soccer, and watch movies. You can follow him on Twitter: @MillerHeWrote

Article publié pour la première fois le 21/05/2013

By *嘟嘟嘟*

How To Create Winning Ecommerce Websites? 15 Best Tips From Experts!

Every website needs visitors and customers, but eCommerce websites are basically designed to serve the clients. Online shopping has been becoming a trend and eCommerce websites are in high demand these days. A perfectly designed eCommerce website experiences high conversion rate and brings the desired profit for a business. However not all the web designers understand how to make the eCommerce websites conversion-friendly.

Here is given a guide by web design Edinburgh experts to help the web designers in creating conversion-friendly, yielding eCommerce websites.

1. Who Are Your Prospects? Identify!

Having clear understanding of the target customers help in creating user-friendly design. Know the emotions that could trigger the users’ buying decision. Know their shopping behaviour and the things they prefer to see at an eCommerce website. At an eCommerce website, it’s important to provide the users with the desired information to get a favourable response in the form of a final deal.

2. How Should Be The Navigation? Simple!

For an eCommerce site, simple navigation plays the role. The site visitors should be directed with ease while moving from one to the other point. Facilitate the prospects in quickly browsing the product portfolio.

3. Product Images: High Resolution

Product images add to the glory of an eCommerce website so these images should be of high resolution. Presenting product images from different angle is another approach that helps the visitors in making some quick choices, hence promoting conversions.

4. Product Info: Details

Providing the users with the most useful information about the product is another trick to boost the conversions. Write a great product copy to appeal to the prospects and help them in making an easy decision of the deal. The product info should be winning.

5. Call To Action: Images

Gone are the days when buttons were used for call to action. Images have replaced the buttons, but these images should be persuasive to make more conversions possible.

6. Product Promotion: Videos

An interactive eCommerce website is a real appeal for the site visitors. Product videos add to the interactivity of a website and bring more site conversions. However, videos should be compelling and revealing more about the products or offers made at the website.

7. Shopping Cart: 24/7 visibility

The right place of shopping cart is the right corner of the users’ screens. Drop down menu is also good to be there on shopping cart to help the shoppers look at the products with great ease. The shopping cart should be made accessible to the shoppers all the times because they want the product information anytime they visit the website.

8. Shipping: Free

If possible, free shipping should be offered to the customers. It’s natural that shoppers love special discounts, so a stimulating factor for high conversion rates. Try to make the business model having free shipping option.

9. Distractions: Avoid

Distractions are the worst for shoppers, causing switching. Try to make the shoppers’ experience of the site smooth to facilitate conversions. Offer just the order information in the checkout process at the eCommerce website.

10. Landing Page: Present Featured Products

Not all the shoppers are intended to shop. Many site visitors come and decide to shop after looking at the products. To help such shoppers, provide a list of featured products on the landing pages.

11.  Special Discounts: Mention Clearly

Special offers need special place at a website, so display them prominently to be noticed by the site visitors. Try to improve your discounts to enhance the conversion rate because consumers prefer to shop at a website that offer discounted products.

12.  Contact Info: Display Properly

Websites having clearly displayed contact information experience more conversions. Try to make the contact information detailed so that the prospects could contact the way they prefer.

13.  Transaction Mode: Multiples Options

Don’t ask for credit card from every customer, because many will hesitate giving you the information, means losing a customer. There should be multiple payment options to facilitate the customers.

14.  Site Search: Advanced

Although site search is a good feature to be there at any website, but advanced search do the magic. It makes the shopping experience of the site customers lot easier. For eCommerce websites with larger list of products, advanced search is needed the most to please the prospects.

15.  Site Look: Follow Simplicity

eCommerce websites look complex, but should be made simple for the visitors. The products and the relevant information should be made easy to access. Stunning design is good, but extra use of designing elements will make it tough for the site visitors to focus what they are looking for at the site.

Building an eCommerce website could be a challenging task, but the tips given above offer great help even to a newbie web designer. Try to improve the shopability of eCommerce website that you are designing. Keep in mind that building an eCommerce website is a never-ending process, as updating goes on continuous basis.

Share your “tried and tested” tips to help the web designers designing winning eCommerce websites.

Featured Image: Creative Commons – Attribution by *嘟嘟嘟*

Article publié pour la première fois le 21/06/2013