Whether you are selling T-shirts, mobile phone covers, business cards, signboards, labels, banners or something else, you must be aware of the new designing concept doing the rounds – ‘Do-it-Yourself’ design wherein the buyer designs the look of the product, meaning its visuals. The buyer is effectively in charge of the design of the product! I am sure you also know how popular this concept is and I am betting as an online retailer you can’t wait to implement an online design tool on your website.
If you are thinking of doing so, you are on the right track, so just take a look at few of the pointers given below that will tell you how to go about implementing such tools/software on your site.
1. Why do you want an Online Product Designer?
No doubt such product designers are a very good idea, but the question is, “Is this software a really good idea for your online business?” You need to carefully think your decision through and list down the benefits that you can incur from such a decision. The reason is very simple. Once you implement this software on your website, you also need a printing apparatus in place to print the personalized designs for your customers. Do you want to make such an investment and will this investment help you get the returns you are looking for? Answer this question and only then begin searching for an online product designer of choice.
2. Searching for Design Software
It is crucial that you have the right design software up on your site. The ‘right’ software in this case means the onewhich caters to all your needs and requirements and also that of your target customers. It must be well designed and must be easy to use. The mark of good custom online design software is its simplicity and its comprehensiveness. The fact that it offers a comprehensive range of features shouldn’t interfere with its usability. Users are not looking for software that looks good, but are definitely looking for software that they can use with relative ease. You must choose software that comes up in the estimation of your target users.
3. Working out the Credibility of the Company who has designed the software
If you have zeroed in on a designing tool of your choice, you need to be sure that the company that has designed and developed the product has a reputed name in the field. You are of course going to try out a demo version of the tool before you buy it, but what’s the guarantee that the tool will be implemented perfectly on your site and will function effectively without any problems whatsoever. You can only be assured of high performance software if you purchase it from a company that is well known for the quality of its software and has a lot of experience and expertise in designing such software. It’s important to get references from the company about their past clients who have already implemented this software on their sites. Talk to them about their experience of using this software and whether it was worth it or not; make a decision only after you have a very clear idea about the quality of the software and also the credibility of the company that has designed this software.
4. Do you want a customized solution?
There is no doubt that you will come across plenty of choices when it comes to an ecommerce product configurator. But what if you don’t find any that suit your specific needs and requirements? In such cases, you need to go for a custom web to print solution. Draw up a comprehensives brief of what you want and approach a company that has prior experience of custom building such solutions as per client specifications. Do not worry! There are plenty of web development companies that will offer you services in this regard. All you need to do is pick the one that understands your brief best and is willing to go the extra mile to create an online design tool that meets all your expectations.
5. Have a Printing System in Place
If you don’t already have one, you need to buy a printer that will help print the customer’s design onto the product. Research the market for a printer that doesn’t just deliver quality printing but whose cost falls within your budget as well. No point, in buying a really expensive printer, without being absolutely sure whether you can monetize its use or not. You can go for a low volume printer and then progress to a high volume printer when your orders go up. But, this is a suggestion and the kind of printer you buy, is more of a personal decision than anything else.
Before you go live with your web to print process, you need to test it thoroughly. You must take a careful look at the usability of the software you have implemented, and whether the whole printing process can bring even the most imaginative designs to life. The focus must be on your users and whether they will be able to get the kind of immersive shopping experience they are looking for. Testing the process beforehand gives you the opportunity to make some changes to it if needed. You want your software to make solid impression on the users. This is why testing it is important.
If you are an online retailer who wants to give your customers a chance to personalize the design of their products, these are the few things that you need to keep in mind. There is very little doubt that if you keep these pointers in mind, you will be able to get very high returns on your investment. The key here is to not make any rash decisions. If you follow a carefully thought out plan of action, there is no doubt that you will implement a high quality online product designer that will help rake in the profits for your business. On the other hand, if you just implement a tool just because everybody else is doing it and you have no idea whether it will work for you or not, chances are that it won’t.
Featured Image: Creative Commons – Attribution by Betsy Weber
Article publié pour la première fois le 04/07/2013