With the opportunity of Christmas, I compiled several reading lists concerning various aspects of design. Mostly with books I have read and found interesting or i have marked to get in the near future. And I think that they have something to offer whether you are a junior designer or a grizzled award winning designer. In the previous article we have seen the Top 10 Typography Books.
Today we have a Top 10 list with books on Logo Design. Again you can vote for the books you are familiar with and check out those you are not. You can even add your own suggestions to the list, and eventually it will expand and become even more useful for everyone.
A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark). The following books are mostly aimed for graphic designers of all levels who want to improve their logo design skills.
There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. – Tom Geismar, Chermayeff & Geismar
In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.
David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more.
Readers will learn:
- Why one logo is more effective than another
- How to create their own iconic designs
- What sets some designers above the rest
- Best practices for working with clients
- 25 practical design tips for creating logos that last
Even the best designers can fall flat when it comes to logo design. Striking the right balance between graphic design and typography can make or break your brand identity, and creating a recognisable symbol for your website and advertising is extremely important.
There are plenty of books available that cover logo design basics, but Nathan Devine’s ‘Design a Logo – 7 Step Process’ is something different. This book is ideal for anyone wanting to create a professional logo, from the amateur to the creative professional. You don’t need any experience – just follow the seven-step process and you’ll learn how to create an effective logo.
‘Design a Logo – 7 Step Process’ is a system; a sequence of practical steps to work from the bottom up to create and refine a professional logo. It’s designed for busy people who need their results as soon as possible; completing the book in one sitting is highly recommended.
You don’t need to own Adobe Illustrator or similar software to complete this book – if you’re not computer-savvy, you’ll finish the course with a hand-drawn version of your logo that can be taken to a graphic designer, saving you lots of time and money.
‘Design A Logo’ speeds up the logo design process. It incorporates different ways to capture your initial thoughts and ways of researching to achieve the best result possible.
Users will learn:
- How to open your mind and tap into your creative thoughts
- To supplement creativity with research for the most up-to-date and market-friendly result
- The purpose and design rules behind the logo
- How to create their own unique and clear designs
You don’t need to be a designer to benefit from this book. If you’re wondering how to design a logo for your business, this is the answer!
With this toolbox of practical logo templates à la Neubau Welt, Alexander Tibelius provides designers with useful groundwork for implementing their own ideas. All designers are familiar with this problem: one element is still missing and a deadline is fast approaching. They can imagine the suitable component, but since it isn’t at hand, it first has to be created in a time-consuming process. What could help simplify and shorten typical design processes? Which tools would one always like to have available? With his 900+ templates for contemporary graphic and logo design, Alexander Tibelius provides designers with the right basic materials for further processing and tuning. Thanks to The Logo Design Toolbox, no one has to reinvent the wheel –or almost anything else for that matter. The book provides a variety of designs for items from wheels, sashes, laurel wreaths, and crowns to anchors, beards, and pirate skulls, along with multiple renditions of letters, triangles, stars, ornaments, and speech bubbles. Everything pictured in Tibelius’s book is, of course, also available as a scalable and customizable vector file. Comparable to popular Gestalten publications such as Neubau Welt or Carsten nicolai’s Grid Index, this clearly structured toolbox provides designers with some of the most used, recurring elements, symbols, and motifs in logo and layout design in all of their conceivable permutations. These can be used by amateurs and professionals alike as a time-saving basis for creating their own cards, flyers, posters, websites, presentations, logos, or t-shirts. In short, the multifaceted compendium The Logo Design Toolbox will serve any graphic designer as a practical helper for producing specific, goal-oriented results.
Whether you’re facing a new logo project or you’ve reached a block in your current work, The Logo Brainstorm Book will inspire you to consider fresh creative approaches that will spark appealing, functional and enduring design solutions.
Award-winning designer Jim Krause (author of the popular Index series) offers a smart, systemic exploration of different kinds of logos and logo elements, including:
- Typographic Logos
- Type and Symbol Combinations
- Color Palettes
Through a combination of original, visual idea-starters and boundary-pushing exercises, The Logo Brainstorm Book will help you develop raw logo concepts into presentation-ready material.
Why be a designer who must rely upon preexisting typefaces and clip art when you can become the kind of designer who creates logos, fonts and lettering of your own? Leslie Cabarga, author of the bestselling Designer’s Guide to Color Combinations, has created a textbook of type for the experienced graphics professional as well as the beginning student of design.
You’ll learn how to:
- Create innovative logo design traditionally and on the computer
- Develop a discerning eye for quality lettering and logo design
- Design your own custom-made fonts
- Build a profitable business as a logo, font and lettering designer
- It’s the most comprehensive treatise on logos, fonts and lettering available!
The easy-to-read, fun-to-browse, picture-heavy format makes learning to letter a snap. The Logo, Font & Lettering Bible provides the start-to-finish information you need to succeed in today’s competitive design market.
- Lavishly illustrated with 750 color images
- How-tos, case studies, and detailed analysis of well-known logos
What makes a logo good? What makes it bad? What makes it great? The entire process of logo design is examined, from the initial client interview to brainstorming, from first presentation to delivery of the final standards manual. Through 750 color illustrations, classic logos are analyzed, and readers will learn a thirteen-point system for measuring the effectiveness of any logo. Learn about the uses of positive and negative space, balance, color, and typography; follow intriguing case studies; discover how to make effective presentations to clients. Designers, marketing and branding specialists, educators, and students everywhere need this definitive guide to creating great logos. 750 Color Illustrations
Written by the founder of LogoLounge.com, this comprehensive handbook speaks to the magic of design and provides a glimpse into the designer’s creed. Logo Creed puts designers directly in touch with strong mentors who speak candidly about the processes that lead to successful designs. Designers including David Airey, Bill Gardner, Von Gitschka, Paul Howalt, Jerry Kuyper, Brian Miller, Miles Newlyn, Sherwin Schwartzrock, Felix Sockwell, plus many more share their sketches, brainstorms, false starts and most successful techniques.
Logo Creed shows you how to navigate the discovery process from research, reading the air for clues, and making the best use of budgets, to knowing what sort of mark to create. From there, you will move into development, where you will learn how to identify the most potent ideas, brainstorm effectively by yourself or with others, recognize the components of great logos, and understand how to distill ideas down to the very best solution. Finally, you will move into the delivery process, where you will learn to build brand DNA, craft presentations for specific situations and clients, tell the brand story, and keep your designs vital and alive even after they leave your hands. This book is highly beneficial for students, self-taught designers, and those who never stop learning.
Design terms are often used inconsistently – or just as bad, interchangeably. This leads to confusion for designers as well as clients. New in paperback, Essential Elements for Brand Identity lays a foundation for brand building, defining the tools and building blocks, and illustrating the construction of strong brands through examples of world-class design. It is a one-stop reference for connecting visual design elements for logos to branding concepts, and demonstrates core identity design principles through clear organization and a variety of sources and examples.
Through a cohesive structure that explores broader concepts in relation to graphic identities, identity programs, and brand identities, Essential Elements for Brand Identity links formal design concerns with business issues. Design students and seasoned brand managers alike will appreciate the pragmatic relevance of its content and be inspired by the representative body of work collected and presented throughout the book.
From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.
Features more than 30 all-new case studies showing best practices and world-class
Updated to include more than 35 percent new material
Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
You’ll Love This Book If: You’re a designer that is working on or will work on a logo You need a logo for your own business You’re involved in any kind of branding or identity project Design DNA: Logos is THE logo answer book. By analyzing exemplary designs from around the world, it gives you a clear understanding of how to target your market and convey brand values. The beautiful thing about this book is that it takes the best of the best logos and deconstructs them to reveal creative solutions by examining and discussing the choice of font, color, characteristics, imagery and more. In Design DNA: Logos you’ll find over 300 International Logos Deconstructed in the following industries:: Food Drink Fashion Retail Travel Tourism Manufacturing Marketing Media Entertainment Architecture Design A showcase of inspirational design, it is also a practical and problem solving handbook covering general process and specific detailing. Every logo is deconstructed to show how each element works to make the design an effective one, and case studies walk you through the reasoning behind successful design decisions. Not only will Design DNA: Logos help you design successful, targeted logos, it will also help you explain to your clients how and why they fit the brief.
I hope you will find our suggestions useful and help us improve it with your comments!