The rise of social media is one of the biggest developments in our society in the last decade. The majority of the population now uses social media in one form or another, and this means it is a great way for artists to gain exposure. Instead of having to rely on word of mouth, artists can now use social media to get their work out there in ways that would have been unimaginable just a few years ago. Follow this guide for six tips on how to use social media to get your artwork the maximum exposure. What’s the best part about social media? It’s free!
1. The Power of Facebook
It is hard to believe that less than a decade ago Facebook didn’t even exist. In its nine years of existence, Facebook has become one of the largest companies on the planet. It is the ultimate social media tool for artists who want to gain exposure. Every artist needs to have an account on Facebook. You can post you art there for fans to see it, and you can even offer it for sale.
Twitter is a great way for artists to let their fans know about what is going on with their lives and their work. Be sure to use Twitter to let your fans now when you have new works coming out or when you will be having an exhibition of your works.
3. Create a Blog
Even if you are not much of a writer, you can create a blog to let your fans now about things that are going on. You don’t have to update your blog every day, but it is best if you update it at least once a month. Weekly updates are perhaps the best schedule. Be sure to write mostly about your art on your blog, but don’t be afraid to provide more mundane postings about your life.
4. Video Is Powerful
Create a YouTube or other video hosting service account and frequently post videos on there. They can be videos of you creating your work, videos showcasing your work or even videos of random stuff in your life.
5. Blend All Your Social Media Together
Be sure to link all of your social media together. If you post a video on YouTube, be sure to announce it on Facebook and Twitter. Link your Twitter account to Facebook so that you when you post on Twitter it shows up on Facebook as well. This will gain you the maximum exposure through all your social media channels.
6. Don’t Forget to Share
Be sure to share lots of details about your life. If you have a masters of art education or received an art education online degree, share it with your friends and followers online. If you sold a piece, share that as well. The more you share, the more interested you fans will become. It becomes a positive feedback loop that gains you more exposure and promotes your career.
Featured Image: Provided and/or Licensed by the Author
Article written by Angela Prickette
Article publié pour la première fois le 13/04/2013