Creating a great brand and being able to promote that brand are two of the most important aspects of business. The likes of Apple and Coca Cola are two great examples of companies who have developed a reliable brand and have made their products indispensable with great promotion. But whether you are a multi-billion corporation or a small business with limited funds, there are great ways to create a brand and promote yourself.
Putting Yourself Across Positively
One of the best ways to set up your brand is to make it visual so that it evokes a positive reaction when it is seen. Keeping your logo and design simple, friendly and easy to remember can be a great way of creating a positive vibe around your business and can help you start to make a connection with your target customer base.
Your website and social media presence is almost as important as your products themselves these days, and it is important to devise a strategy that works for your business and one that you can maintain. If you want to be informal and friendly, your website, Facebook page and Twitter account should all incorporate this so that your brand is consistent and not giving mixed signals to the customer.
When you choose a brand and start to incorporate your marketing, web design and social media around the brand, it is important that you are comfortable with what you are doing. There is no point deciding on a brand unless you are 100% sure that you can keep delivering upon the promise and personality you have chosen. If your love for your brand wavers, your customer will be the first to notice, and you might lose them for good.
Promoting Your Business
A really effective way for businesses to forge a lasting and trusting relationship with their customers is to provide great products that promote their brand in a positive light. This could include branded T-shirts, mugs and silicone wristbands. Coca Cola – a soft drinks company, remember – have managed to instil their brand into popular culture by making it cool, friendly and approachable. You are just as likely to see somebody in a Coke T-shirt as you are to see somebody drinking Coke from a can.
Another great way to build loyalty with your customer is to promote events. This could be charity events, concerts and festivals, or even just a stall to promote your products. Giving your business a friendly face is extremely important to your long term strategy, so look out for the best opportunity to put your best foot forward at all costs.