It’s easy to assume that the digital age has killed off the need for business cards. It’s an easy assumption but it’s not a true one. In these high-tech, high speed days when meetings happen in cyberspace and you don’t have to go into the office to get your work done anymore – it’s increasingly difficult for traditional ways of marketing to survive. Yet, the humble business card has and continues to do so. There are several important reasons for this.
The first is that no matter how technologically obsessed we become, there is still nothing as effective as face-to-face contact, says FourthSource.com journalist Paul Lewis. Direct marketing will always, always trump digital promotion because people love to communicate. There are far more creative options involved with designing and creating a business card and it remains the perfect way to quickly showcase and identify a business. The advantages to using business cards are many and those that take heed of them are bound to come off better than those who don’t. Here’s why you should keep putting your business faith in that little square of card tucked in your wallet.
Direct Marketing Is King
Direct marketing will never be less effective than digital promotion. We may spend most of our time on iPhones and iPads these days, but we still love to chat – in person, with another physically present human being. Nothing will change that. According to Forbes journalist Carol Kinsey Goman, it takes just seven seconds to form an impression of somebody. If you can charm a potential client in person within seven seconds – you’ve got that client in your pocket. They’ll be much more sure of your value if they’ve their impression in person. Remember to keep things as informal as possible when offering an individual a business card. You don’t want to be pressuring them, you just want to be handing them an unexpected opportunity.
Business Cards Are Timeless
Extremely well designed business cards are timeless. They will not go ‘out of style’ or look out of date like computer technology so frequently does. There are, of course, many advantages to using digital software but one of the biggest downsides is that it ages so quickly. Software that was top of the range last year can look utterly down market this year, simply because it’s old. Graphic design changes with time too, but not nearly as fast and not nearly as dramatically. A good business card design will stand the test of time.
The Price Is Right
Experts at the E-Design Group, point out that business cards a cheap way to promote your company. Considering all of their benefits, they’re incredibly cost effective. They’re very small, very light and easy to carry around. The cost of a great graphic design is bound to be the biggest expense – the printing and the paper are next to nothing these days.
So Many Options
There’s just an endless list of options you can take when designing and creating a business card. Nobody said that yours had to be made out of paper – many companies now craft their cards out of oak, Perspex, plastic and aluminium. They emboss their cards, they gild them with gold leaf, they even make their cards into tiny leaflets or pop up items. The only limit when it comes to designing an unforgettable business card is your imagination. As per associates Print My Pixel, if you’re concerned about the relationship between technology and clients – why not put a QR code on your business card? It’s an amazingly easy way to incorporate both direct and digital marketing.
Article publié pour la première fois le 12/07/2013