There are several ways that you can be promoting your business or website right now. One of the best ways is by means of the search engines, but not in the way you might think. Google+ is a wonderful feature of Google that allows you to promote your business or website like never before.
It offers you the chance to really get your name out there and connect with other people who are either in your industry or to educate people who might want to know more about you. Here are some simple ways you can start using Google+ to drive more traffic to your website or get more people on your offline business now.
Create a Google+ page and share it with everyone you already know
If you have a website and a list then you can create a Google+ page and simple share the URL with them. You can also do this offline to people you might associate with in your business sector. It does not stop there. If you are a part of social networking websites such as LinkedIn and Twitter then you will also want to share the URL on these websites.
Try sending an email to your family and friends telling them about the page. Spread the link to your page in as many places as you possibly can. Be sure to add a link from your website as well as one from your email footer.
If you have any offline marketing material that you use then you can add the web address to these as well. You will want to make sure you create status updates on different social networks. This will let people know about your new Google+ page and you can also take this opportunity to ask people to join you.
Be sure to follow other peoples Google+ pages and do your best to network with them
Google+ pages are not able to add people to circles without that person first connecting with the brand. What Google+ pages can do though is follow other pages anytime. When you do this you get the chance to speak with other people on their pages that might be in your industry.
You get the chance to share and comment on the content they create. This is a really good way for you to get increased exposure and make some contacts that you would otherwise not get the chance to make.
Be sure to create a plan for creating content and be sure it has a lot of information
If you make content that people want to share on a regular basis, then this is one of the best ways for you to boost your reach organically within the world of social media. What you would need to do is make sure you are creating content that is not boring. Your content needs to be engaging and interesting. The content you create should help people solve a problem or just be helpful period. What you want to stay away from is what some other people do. This would be creating content that is way too promotional.
The best way for you to do this would be for you to take the time to carefully plan the content you will create. This is going to give you time you are going to need to come up with some strong ideas that you can turn into good content. This is going to help make certain that you are putting out a steady supply of posts that are relevant on the network. Also be sure to make use of photos and videos wherever you can. People love to see pictures and videos.
Google+ is for one type of business owner and one type of website owner. This would be those who want to do everything they can to make sure their business or website is as visible as possible. You need to be visible these days otherwise you will struggle to earn the revenue you should be earning. Google+ gives you the chance to not only become more visible, but it offers you the chance to really extend your reach and get out there to people who would not find you otherwise.
The networking opportunities with Google+ are also pretty good. Sure, you have other websites that are able to help you in this area such as LinkedIn, but Google+ makes things a whole lot more fun. All you have to do is take the time to learn how it works and then start putting it to use for you. Once your Google+ page begins to take off you will see a surge in traffic to your website and you will begin seeing more foot traffic to your offline business. It is not going to happen overnight, but in time your credibility will build.
If you are intimidated by the idea of using Google+ you do not have to be. It is really simple to use, but just in case you want to learn more about it there is lots of information to help you really get comfortable with it. You can be up and running in no time. Plus you can take the time to personalize the page you would create so that you could make sure you were projecting the best possible image to people who would see the page.
You have to think of Google+ as an asset that can help you build up your website or offline business. Just as you might take other forms of social networking seriously, you have to see Google+ as another weapon you can use in order to stay ahead of the competition. A lot of your competitors are not on this platform, and they are missing out on a lot. You can shoot past them simply by deciding to take part in it on a regular basis, the time investment to get started if definitely going to be worth it.
Featured Image: Creative Commons – Attribution by Victor1558
Article by Olive Hardy
Oliver Hardy is a freelance writer who is keen on SEO, internet marketing, search engine optimization New York and site optimizations. He also works for ebrandz.com among various other companies.