If you’re setting up your own business, or simply want to drum up more interest during the difficult economic climate, you’ll already know the power of an effective marketing campaign. But sometimes, nothing beats good old self promotion – and by that I mean getting out there, distributing your business card and making yourself known to potential clients and partners.
The problem is, you won’t be the only person with this idea and if you hand your business card out, chances are the recipient probably has a stack of very similar-looking rectangles of card sitting on their desk. It’s all too easy for people to throw them away, so you need to make sure your business card catches their attention and makes them think: “Hang on a second, this person actually might have something to offer.”
So, where so you start? Well, aside from the obvious information, like your name, job title and contact details, you should consider putting a picture of yourself on your business card. Think about it, if you’re meeting lots of new people every day and all of them give you their business card, you’re going to forget who is who. Maybe you’ll sit at your desk and think: “Oh yes, Brian Smith was the guy with a shaved head, he seemed pretty nice, but who was Mark Robinson? And was Chris Smart the guy with glasses?”
If you have a photograph on your business card the recipient will instantly know who you are when they pick it up and connect your name with your face, meaning they are more likely to think of you when they require a particular service.
The next thing to think of is colours. Most business cards are white with printed lettering. So, imagine you are looking at a desk full of business cards – what would jump out at you? A business card that isn’t white. Consider going for a coloured background that will really make an impact. Red and black are particularly strong colours. However, it is important to ensure the text also stands out and is very readable against such a bold background.
Once you’ve decided on a colour scheme, the next thing to consider are the final details and all the creative extras you can add to your business card to really make it stand out from the crowd and ensure it’s unforgettable. Here’s a list of some things to consider:
- Size and shape – Don’t go for a standard rectangle, try something else
- Cartoons – Get a custom cartoon commissioned for the back of the card
- 3D – Some business cards can be printed so they stand up, fold over and have pop out sections
- Die cutting – Specify shapes to be cut into the side of your card, like a bite mark if you’re a caterer
- Recipes – Include a recipe if you work in the food industry
- Material – Cardboard is boring, try something else
- Quotes – Add a famous and relevant quotation on the back
- Double-sided – Take advantage of the fact you have two sides of cards and use them both
- Stickers – Print one side of your business card on self-adhesive paper
- Trading cards – If you run a firm with a few people get trading card-style business cards printed for each member of the team and encourage people to collect them
All of these ideas ensure your business card will offer something a bit different to the rest of the pack and mean it will stick in the recipient’s mind. It’s all about getting yourself noticed and an interesting business card will do just that.
Article by Lesley Sampson
This guest blog was contributed by Lesley Sampson a freelance writer who often blogs about printing and where to find the best 123 Print high quality printing.