Business cards are used by individuals to advertise their work, but other methods can be utilised by companies to promote their business. Creative designs are best used to get people’s attention, and this article will outline designs which especially caught our eye. Designs which are intriguing, interesting, colourful or humorous will all most likely demand the attention of the person viewing it. The designs contained within this article embody a diverse range of design styles.
Bluebird’s Appealing Design
The business card to the right uses a stark baby blue colour, which is extremely pleasant on the eye and creates an immediate attraction. The writing is contained within the silhouette of a bird, and has various other patterns below which bring dimension to the card. It uses a very sleek and comfortable design which immediately draws you closer, whilst maintaining a style which isn’t over complicated. Here simple patterns and colours are used to achieve the purpose of the business card, with very recognisable images of birds which are suitable both visually and in the context of the company name. This card is an example of how a business card without gimmicks can be effectively designed, using simple yet appealing colours and design.
Bosch’s Dinosaur Leg
The advert to your left is quite a humorous over exaggerated statement made by Bosch, who advertises freezers. The advert intends to promote the reliability and length of time their fridges are guaranteed for, by suggesting they last for so long you could pull a dinosaur leg out of there and it still wouldn’t have gone off. This is an ode to the guarantee that Bosch freezers will run for long periods of time, setting up a level of expectation for a long freezer life. This is a creative design since the dinosaur leg doesn’t even feel out of place, despite the ridiculousness of even considering a dinosaur leg to exist in that form in this day and age. The design shows other condiments and equipment to accompany the leg, in an attempt to show that it’s not out of place with modern items. The user will likely spend at least some time trying to work out what is being suggested by the advert, and if the freezers work that well I might have to buy one myself!
Pravina’s Circular Design
These circular cards have been creatively designed, with a shape unaccustomed to business cards. This helps them to stand out, alongside the use of black, a bold shade, and red which is a primary colour. These colour cards will stand out amongst others (especially white), particularly when they are also circular! The elevated writing is another unique element which draws attention to the company name. The ridged writing gives a memorable feel when moving across it with your finger, amidst taking in the shock of viewing such unique cards. This design is interesting because it shows the effective simplicity of design; where often business cards can be overcomplicated with elaborate design. These are guaranteed to take the viewer’s eyes and be held onto, and also when two different cards are held together it creates an incredible contrast of colour. For unique business cards and unique sizes of club flyers, check out NextDayFlyers – they have a great selection.
Article publié pour la première fois le 04/02/2013