Although Internet advertising has exploded, many businesses find that good old-fashioned mediums like printing still play a very important role in their advertising plans. While your customers will expect to get printed items such as business cards or brochures from you, you can do something unexpected by having these and other items printed on unusual materials to make yourself stand out more. Here are a few ideas for five unusual mediums you can print on to promote your business.
Plastic Business Cards
It’s a Catch-22, really. You know that you need to carry business cards to hand out to your clients and to compete in today’s business world. However, your competitors realize this, too. So how do you make your card stand out in your potential client’s wallet–by plastic printing, that’s how.
Plastic business cards give you the option of the sturdiness of plastic so your card won’t get beat up once it goes into your client’s wallet and with options like transparent card printing, you can add an element to your design that your competitors’ cardboard business cards won’t have.
Wood as a medium for printing has been around for thousands of years. Many of the surviving pieces of art from centuries past were painted on wood. You can give your promo pieces that same sort of timeless appeal. If you’re not sure how to do it, think menus for a restaurant or name cards at a catering event printed on thin wood for an extra classy and memorable touch.
In the digital age, pictures are ubiquitous. If you’re printing marketing materials like calendars or inspirational posters to send out as promo items to your clients, think about having these items printed on canvas. If you add a wooden dowel to the top of your items printed on canvas, they will become pieces of wall art reminiscent of the tapestries found decorating the walls of ancient buildings. A promo calendar designed on this medium will wind up hung up on your client’s wall where he can see it and your business name all year.
What is a kitchen without refrigerator magnets on the fridge? Without them, most people would have no place to hang notes to their families or their kids’ artwork. Use this to your advantage by having your advertising materials printed on magnets. Your potential customers will see your name every time they open the fridge.
If your company regularly hosts community events, and you want to create a free giveaway that’s sure to draw families to your booth, think about having something printed on temporary tattoos. Make these items something that the kids will love and the parents will remember by having a cute graphic printed on the tattoo and then your business’ logo printed on the paper backing of the temporary tattoo. At your next community events, the kids will remember the tattoo and their parents will remember you.
Featured Image: Creative Commons – Attribution Photo by Robert
Article by Annette Hazard
Article publié pour la première fois le 13/04/2013