There is an enormous amount of competition on the web today. The Internet has democratized the business world, making it easier than ever to start a company without shop space, deep-pocketed capital, or even inventory. So countless ecommerce sites emerge every day, while countless more fail and are forced to shut down. So to be successful in a constantly changing online landscape, which provides consumers with a nearly endless range of options, companies must find ways to make their websites and sales pages stand out from the crowd. To do so, site operators must be dedicated to refining their sites, in order to improve user-experience and reflect the most recent Internet technology. These are the essential features every product page should incorporate in 2013:
We say a picture is worth a thousand words, and nowhere is this truer than in the online marketplace. Without tactile access to the products being sold, potential customers must make decisions based upon the images you provide. So the better the images, the more confident they can be in their purchase. Product pages should include high-definition photos, 360-degree photography, and thoughtfully composed images, because visitors take in content at a glance, your images must be evocative enough to grab their attention immediately.
Videos are a powerful sales tool. They allow ecommerce sites to showcase their products in action, give customer testimonials, put a face and voice to the business, and even convey humor. When businesses communicate their company ethos, they forge intimate connections with potential customers. Video is a more personal way of selling online.
Intelligent design inspires confidence. When links are conveniently placed, images carefully composed, and site aesthetics sound, visitors are subconsciously persuaded to view the products in a positive light. Great design conveys professionalism, competence, and a sense of value that simply can’t be evoked otherwise. For ecommerce sites, the website is the sales pitch. So it is important to eliminate inconsistencies, and leverage site design to impress visitors.
Branding is amongst the most important aspects of online business. Remember that your website is your primary platform for brand dissemination; so it is important to keep your aesthetic consistent and evocative. Every element of your site should harmonize with the brand image you wish to convey.
Nothing makes a website look unprofessional and untrustworthy faster than bad writing. Spelling mistakes, improper grammar, and poor sentence construction stand out to visitors as glaring indications of incompetence. So if you aren’t confident in your ability to produce quality product descriptions, it is best to hire a professional copywriter to get the job done right.
Sense of Urgency
Too many options provoke indecision amongst consumers, and the internet is rife with options. So product pages that motivate consumers to buy immediately are far more effective than those that allow them to put off the purchase until later. So create a sense of urgency by providing 24-hour deals and limited time free shipping offers.
With so many options at the tip of their fingers, online shoppers are quick to click away when they find unpleasant websites. So online businesses need to polish the look, feel, and practical features of their pages to inspire confidence in their visitors. When it comes to online shopping, the product isn’t directly accessible, and can’t speak for itself. So the site aesthetic and information that business owners provide on their pages are the primary elements that persuade visitors to buy. Ecommerce success is directly linked to web design. To enhance sales and remain competitive in the online marketplace, businesses must put their product pages first, and make their sales platforms the foundation of success.
Featured Image: Creative Commons – Attribution by Glenn Fleishman
Article by Kirsten
Kirsten works as a developer for voucher code site VoucherCloud, where website visitors can find money saving deals such as Buy a Gift discounts and Cafe Rouge Vouchers.