Hello and welcome to our new series on contemporary poster design! Meaning we’ll be focusing on the poster design of today, ok this decade’s actually! Now if you are seeing Mucha’s poster below and thinking hey that’s definitely not belonging in this decade, why it is here? Well i am glad you asked! And will get to that shortly.
According to French historian Max Gallo, “for over two hundred years, posters have been displayed in public places all over the world. Visually striking, they have been designed to attract the attention of passers-by, making us aware of a political viewpoint, enticing us to attend specific events, or encouraging us to purchase a particular product or service.”
The modern poster, as we know it, however, dates back to 1870 when the printing industry perfected colour lithography and made mass production possible.
”In little more than a hundred years,” writes poster expert John Barnicoat, “it has come to be recognized as a vital art form, attracting artists at every level, from painters like Toulouse-Lautrec and Mucha to theatrical and commercial designers.”
They have ranged in styles from Art Nouveau, Symbolism, Cubism, and Art Deco to the more formal Bauhaus and the often incoherent hippie posters of the 1960s. Understanding the history of art, is crucial of understanding the history of design and design itself better. The origins and our past defines our present and future.
So before we get to the contemporary part of poster design i would like to devote the first (or if you like the #0) article of the series to poster’s forefathers Alfons Mucha, Henri de Toulouse-Lautrec & Jules Chéret.
I hope you enjoyed this article! Looking forward to see you next week in #1 part of the series, with a stunning collection of contemporary posters!
( Images on this article are public domain because their copyright has expired, and can be found inWikimedia Commons. This applies to Australia, the European Union and those countries with a copyright term of life of the author plus 70 years. )