A business card or leaflet that looks professional and appealing will reflect well on your company, and by delivering the leaflets directly to your target market, you have an opportunity to project a powerful and persuasive reason to buy your products or services.
AIDA is an acronym that is widely used in the marketing industry. It stands for:
- A – Attract the reader’s attention with a catchy title or headline
- I – Interest your readers by describing the benefits of your product or service in addition to the features
- D – Desire: readers need to be encouraged to buy from you – this is where high quality images and a memorable logo are vital in creating a good impression of your company
- A – Action: you need to include a call to action at the end of your marketing message, so people know exactly what they need to do and how they should contact you
If you follow the AIDA principle in relation to biz cards and leaflet design, and use the correct method of delivery for the industry you are in, your conversion rate should be much better than the standard rate of 1%-2%.
Leaflet delivery methods
How you deliver your leaflets should depend largely on the type of business you run, and the nature of your target market. If you own a town centre coffee shop, for example, the obvious method of distribution would be to hand the leaflets out to shoppers and workers, as they are your target market.
For a more defined audience, business owners are able to have the leaflets delivered according to post code areas, streets, or even individual businesses, which although likely to be more expensive to deliver, could produce a higher success rate.
High quality biz cards and leaflet design
We are bombarded with marketing materials on a daily basis, so to make your leaflets and business cards stand out. The two most important design elements are quality of paper and a memorable headline. There is limited space available, so the words need to be chosen carefully for maximum impact, and images should be sharp and captivating to your potential customers.
Last but not least, once the design for your biz cards and leaflets is complete, proof them several times before printing. Spelling mistakes are costly both in terms of having the cards and leaflets reprinted, and portraying a careless approach to your customers if you distribute them without making corrections.
Designing and distributing leaflets is a great opportunity to target your particular market or niche, and done well, can be a good investment in your company brand. Business cards also speak volumes about you and your company, so make sure they are memorable for all the right reasons.
Article by David Hamer
David Hamer is an online author who has had many articles published on this topic.