Here are my top tips for photographers and graphic designers looking to make an impression on customer and client alike.
For Digital Photographs
1. Keep those deeps Black and Bleak: making the deep of a photograph dark makes a photograph rich and textured. Consequently, this added depth and rich texture adds realism to your photos. In other words, it enhances the texture and increases the richness making more it attractive.
2. Working in the Shadows: Manipulating the level on the shadow in a picture will add character to your photo. These changes also give your pictures depth and will help to manage those over saturated photos, and bring a sense of contrast in certain situation.
3. Vignettes: This effect is very easy to apply. The vignette works well with most digital photos and effectively darkens a photos edge to manipulate the space around an image and also helps to pull the eye.
4. Put digital speed and mobility to use: Because digital files are so mobile, easy to copy and manipulate, you cut down on the time you would need to spend developing photo. Programs like Photoshop makes getting the shot right a matter of time and not luck. A digital file provides you with the opportunity to create portfolios quickly or provide a number of options for any project.
1. Keep your look current: In order people to be drawn to your site you need to have your finger on the pulse of the current state of graphic design and ensure your designs are always up to date. This will help ensure that people take you designs seriously. While there are some stylistic exceptions no one, for example, would take a tech site seriously if it looked like the page hadn’t been up dated since 2007. Remember that first impressions matter and you don’t want a clunky, out of date design obscuring good message
2. Keep Function in Mind : Most of the graphic designs conceived today are centred on function. Creative people may be tempted to make a complex and striking design, but it is best that you lean more towards simple function in all of your projects. Users want their functions, buttons, tabs, and knobs to be as simple as possible and ass user friendly as it can be conceived.
3. Seek to surprise: In every industry but in the Worlds of graphic design and online commerce especial you want to be able to grab the attention of you potential customers. In graphic design you have thousands of ways to effect the user, including, typography, animations, formatting and illustration. You only get one chance to make real impression, so these elements should be found on your home or landing page.
4. Size variations matter: If you are creating a logo or brand insignia you take the time to work with different sizes to get an idea of how they work with or against the eye. These elements can be viewed at many different sizes and care must be taken that it reads well under any condition. Of course you want to make sure that the logo or object is not so huge that it is difficult to transport or overwhelms.
5. Simplicity is your Friend: Though you may be tempted to go overboard with the overall design of a new project you should ways strive to keep things simple. A design with too much going on is hard to see and ultimately a waste of your efforts. Try to keep it under two colours and font and try and subtract more than you add.
Article publié pour la première fois le 19/07/2013