If you are running a small business you probably wish your business could look bigger than your business really is. It comes about because in your own mind you equate small businesses with unprofessional ones. One way to give others the impression of a larger more ‘professional’ business is through a great looking website.
A great website gives visitors what they need while making them feel welcome and comfortable with the website, so comfortable that they feel good about doing business with you. It is real easy to bash a website together that gives facts and figures but designing one that gives the impression of your professionalism is another matter, something that is usually best left to the experts. Let’s look at a few tips to ensure your customers get the right feeling about doing business with you.
Hire a Professional
These days there are lots of design service available to small business owners that are not going to cost the earth. Think
about what your website needs to do for you and your visitors and discuss it with a designer. An experienced designer will
always develop a better site than an amateur so ring a few designers and see if you can afford one.
Choose Colors Wisely
Color has a huge influence on how websites convey key messages to visitors. Getting the right mix of colors is paramount, your taste for all the colors of the rainbow on every page is not necessarily a good thing. The colors used will need to be suitable for the purpose, for example the use of pinks and pastels for baby relates sites, dark blue and grey for legal industry sites.
Check out the Competition
An hour spent browsing the websites of your competitors can be useful in guiding your own ideas for content and layout. That is not to say you should be replicating your customers, instead you should be looking at them critically and trying to understand what elements of their design, layout, content etc are appealing. That can then be turned to inspiration when thinking about your own site.
Make it User-Friendly
A site which is difficult to read or navigate is not going to impress potential customers. Make sure the text is easy to read, appropriate headings and bullet points are used where it make sense to break up text and the contrast with any background color is good.
Make it Memorable
Have something about your site that makes it stand out against your competitors sites. That may mean anything from including a funny video or helpful glossary that applies to your industry, to having a caricature of yourself in the header. Your designer will be able to assist more with ideas for this and make sure it fits well into the overall design.
Make it Mobile Friendly
More and more of us are using tablets and smartphones to access websites so it makes sense to ensure our websites can be read well on mobile devices.
Have Great Content
Having a great looking site filled with poor content is a turn-off. Plan out what you are going to write and ensure spelling and grammar are correct or better still get some professional copy writing help if you are just not able to write well yourself.
Featured Image: Creative Commons – Attribution by Robert S. Donovan
Article by Vicky
These pointers are from Web Design by Vicky. Vicky lives and works in Sydney’s Northern Beaches area and loves all things design.