Virtual marketing, physical marketing and all types of businesses possess two similar problems which are: the drive to be profitable and how to market goods and services to a wider audience both locally and internationally. While the former relies on diverse factors, the latter can be accomplished with the use of unique brochures. And by unique, I don’t mean the rag tag flyers we see every day on the streets, in commercial building and on checking points but I mean a target driven, well constructed and informative brochure.
Most designers already know the basics of using Photoshop Indesign, Corel draw and even Microsoft word in creating brochures but what most graphic designers do not know, is how to create the perfect brochure that can be used in marketing your services both on and offline. Do not blame them for they are just designers not marketers which makes brochure design for marketing purposes out of their reach. In this article, I would be analyzing the different parts of a brochure with a view to providing important tips on how to maximize each part of the process involved in designing a brochure.
The Important Parts of a Brochure
Size:- This covers the size of a brochure and the size also determines the amount of information that can be put into a brochure
Graphics:- A brochure without self explanatory graphics is most definitely a very bad one.
Content:- This along with graphics is the most important feature of a brochure for the message contained in a brochure is key and irrespective of how beautifully the brochure design looks, if the message is mediocre then the purpose of that marketing material is defeated.
Important Tips to Design a Brochure
Outlined below are practical tips you can use or pass along to your designers when creating a marketing brochure for public use.
- Pick your size at the very beginning:- Never fall into the category of people who have no idea of the sixe needed for their brochure design or needed to hold all marketing contents and graphics. Do your research and make an informed decision on the space you required to handle all basic requirements.
- Choose a unique approach:- For every service you offer, there are hundreds of competitors providing something similar so make your brochure “pop”. This can be done in the way you apply contents as well as your graphic use and design.
- Use of information:- A seller/marketer should avoid the use of words like “we are the best, our services are etc.” but should incorporate only relevant information that affects the reader directly such as “your satisfaction is guaranteed, you will receive so and so if you sign with us etc.” all brochure design or content should end with a strong call to action message to get readers to have a personal experience with whatever good or services is been marketed.
- Branding:- The goal of a brochure design is to market your product in a way that fits into your organizations goals. Therefore, logos and brands should look exactly like their counterparts on your website or in your stores. This would give the reader the feeling that you know exactly what you are doing and the plans for your company.
- Use graphics wisely:- Avoid the temptation of packing your brochure design with images of all your best products, satisfied customers or affiliations but keep the use of images to the minimum and only use them where and when necessary. I would advice that you do away with charts and graphs except your are drafting a white paper or tutorial.
Article provided by smartphotoeditors.com