You might have heard of Responsive Web Design. It is the term used for a website, that alters its manifestation for best viewing on all sized screens, for example smartphones, desktops, tablets, and as well as laptop screens. Nowadays, it is one of the most widely discussed topics on the internet. Even though it is one of the fundamentals that demand significance, most designers tend to overlook this feature. In this article, my focus will only be on responsive typography concerning website design.
The most important component of any website, forum or blog, is its content and the way it is organized. However, most designers only focus on the website design, which is the main problem. Adaptive web design pays attention to this part, to some extent, by counting a few levels of responsive typography. Still, this can’t be called comprehensive even though it comes enriched with various typographic options. Let’s comprehend what responsive typography is before discussing further details.
Responsive typography signifies that the text on the website can be resized depending on the screen width of the device, and it is also optimized to enhance readability. These days, we don’t only employ desktops to surf the internet, but also use smartphones and tablets.
For a long time, the designers have been focusing only on website design to make it flexible to the numerous screen dimensions. Some effort was made to modify the content and its presentation in accordance with the display dimension. Responsive typography focuses on this subject, providing an opportunity to designers to play around with the content as well.
Following are the three fundamental principles on which the theory of responsive typography works:
- Optimizing the line length
- Resizable text
When you make any decision regarding the presentation of text, you should begin with font style. It doesn’t matter what kind of font you are using, but it’s significant to make certain that the content can be read easily. There are various web fonts, but if you desire to keep it simple the only options are Sans Serif and Serif. Serif fonts are normally used for headlines and titles, while Sans Serif ones are used for the content.
The reason is very simple. The Sans Serif fonts provide you more freedom to play around with. So, you can utilize them for the key portion of the text. On the other hand, according to designers, Serif fonts are very sober, and are best for headlines. Choose the font that goes well with your design, but remember that Serif fonts will not look good if the text size is below 12.
Never undervalue this part of typography. Before going live, test distinct backgrounds and colors contrasts, and choose the one that looks good. While testing, you might realize that something that looks good on a desktop might not produce the same result when you view it on a tablet or on a smartphone.
2. Optimizing the Line Length
Optimization of line length is a very significant part. The cause is that a desktop has a big screen and can contain around 75 characters in a line, while it is difficult to read on extra small screen size. Even though there is no fixed rule, but the length of a line certainly performs a key role in the readability and visual clarity of the content.
3. Resizable Text
When choosing the font size for the text on your website, don’t forget to specify it in the style sheet in accordance with distinct screen sizes. Yet, the question is how to choose the correct font size? The answer is simple just do some experiments with it until you are satisfied.
Select the font size and examine how it will look when you work on a computer, on a smartphone, and on a tablet. Keep in mind that people see their mobile phone screen from very close while a tablet is usually a little above the knee when a user is sitting. In brief, distance makes a difference. If you are unable to read, increase the font size.
Therefore, keep these three essential principles in mind whenever you want to optimize typography in responsive web design, and also experiment it with many devices to get the best results. You can buy or borrow a device to make certain that your outcome fits all screen dimensions and looks totally astonishing.
Featured Image: CC – Attribution photo by Ed Yourdon - source
Article by Faizan Samiullah
Faizan Samiullah is a content marketing executive and he develops content for custom essay help. He can assist you in writing content and social media marketing plans for you business.