Getting your readers interested in your article requires a great title. As a professional writer, you know that your title needs to be catchy and captivate the interest of your readers without giving too much away. But along with a great title, you also need to have a great title hook. Title hooks are the snippets found on the covers of magazines, on your social media pages or even listed on email newsletters that try to get your readers to go directly to that article, white paper or blog post.
Cosmopolitan Magazine has a reputation for creating great title hooks. Whether on their website or on the cover of their magazine, they’re always captivating their readers’ attention enough to get them to move directly to a certain section of the magazine or website. So what can you learn about title hooks from Cosmopolitan?
Chances are you’ve heard it by now, but Cosmopolitan is so successful with their title hooks because they use sex, and they use it a lot. Granted, the magazine is known for providing information on both sex and fashion to its readers, but sex will easily captivate the attention of their audience, and they use this to their advantage. Whether the hooks talk about the actual sex life or provide tips on how to make women feel sexier, it’s enough to get women to feel as if they need to know the information, which is how they generate readers.
Know your audience.
Cosmopolitan knows that their audience is made up entirely of women, but they also know that their audience is made up of women who vary in age. Cosmopolitan uses this to their advantage by ensuring there is something for everyone. For example, one title hook may be directed at younger females while another title hook may be directed at their older audience. By calling out to your direct audience, it increases your chance of gaining interest and having your work read by your audience.
Cosmopolitan is also successful with title hooks because they know exactly what their audience wants. For example, they know that their audience is interested in learning about fashion, diet and exercise, beauty, sex and building self-esteem, and they use this to their advantage by creating content their audience wants. You could have the best title hook in the world, but if it doesn’t lead back to information that your audience wants, it’s not going to be effective. Make sure you not only know the demographics of your audience but what information your audience wants, and then give it to them.
Title hooks work best when some information is left to the imagination. While it’s important to give your audience an idea of what information they’ll find in your article, it’s important not to give it all away. If you do, your readers will feel as if they gained all the information from the hook and don’t need to read the article. Instead, give a small, concise preview of what they can expect, but leave it open ended enough to get them to want to read more.
Featured Image: Creative Commons – Attribution by Keith Williamson
Article by Carrie Smith
Carrie Smith is a freelance writer and avid blogger from Dallas. She is currently writing about the best online grammar check website