The concept of the left and the right brain has been around for a relatively short period of time. In fact it was towards the back end of the 1960’s that physiologists started to take it seriously. Put simply an individual has two sides to their brain, a left and a right side. Both sides are used every day; however there nearly always tends to be a dominant side. The result of this is that huge elements of our personalities are shaped by the way we think. This blog post will attempt to delve into just what is meant by the left and right brain, plus perhaps more importantly what they can be used for.
Spotting the Difference
Okay, now that we have cleared up that there are two sides to a person’s brain, we really ought to take a closer look at the differences. Left Brain Firstly it is important to understand that people with a dominant left brain will tend to be more organised than their counterparts. Other left brain characteristics will include:
- Critical thinking
Very often these people will like to deal in hard facts. They will enjoy testing their analytical skills to the maximum. It is not uncommon for left brain thinkers to become stock brokers, computer programmers or even scientists. When viewing art, the left brain thinker will prefer to see things that look orderly. Photo-realism is important to these people. Artwork that features guidelines and makes sense will be of interest here. This is perhaps why “abstract” art doesn’t appeal to everyone. This can be better understood when you hear people comment that they “just don’t get it”, in connection to certain pieces of art. These references will quite probably have come from left brained individuals. Right Brain When it comes to right brained people the difference is almost like night and day. Many of characteristics that these individuals possess will include:
- Recognising and expressing emotions
As you might guess, this group of people are more at home with creativity. Things that can be seen and touched offer more of an interest to these people. Often careers will involve the hospitality sectors, graphic design or even writing. Pretty much anything that will require a degree of creativity will appeal to a right brain thinker. To put this to the test, think about the best novel that you have ever read. The writer will use his or her creative skills to take the reader on a journey. The best writers have an uncanny knack of making the reader feel that they are part of the story. In essence the same logic will apply to movies, theatre and even SEO copywriting. Often when a left brain thinker is put in the situation of creating this kind of material they will feel very uncomfortable.
I Want to Use Both!
Thankfully people have learned that they are never 100% left brained or 100% right brained. They will be a mixture of both. With this in mind it is important to understand that some traits might well lean further to the opposite side than others. When an individual finds that they lean too far one way they shouldn’t fight the results. An example of this might be someone that struggles with creativity because they over analyse everything. If this is the case then that person should explore ways of working on their creativity. Once an understanding is made on which side we are naturally better at, we can focus our attention into developing the skills that we already have. Likewise, realising decencies will allow us to think about solutions that can combat these weaknesses.
Featured Image: CC Attribution artwork by Bernard Goldbach – source
Article by Chris Hoole
Chris Hoole is a freelance writer who enjoys writing about human psychology. To understand more about SEO copywriting be sure to follow him on Facebook.